{"id":986,"date":"2018-09-19T14:41:12","date_gmt":"2018-09-19T12:41:12","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=986"},"modified":"2018-09-19T14:41:12","modified_gmt":"2018-09-19T12:41:12","slug":"google-analytics-kodu-ne-ise-yarar-wordpress-siteye-nasil-eklenir","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/google-analytics-kodu-ne-ise-yarar-wordpress-siteye-nasil-eklenir.html","title":{"rendered":"Google Analytics Kodu Ne \u0130\u015fe Yarar? WordPress Siteye Nas\u0131l Eklenir?"},"content":{"rendered":"<p>Google Analytics, Google taraf\u0131ndan sunulan \u00fccretsiz \u015fekilde sunulan web sitesi<br \/>\nperformans analiz program\u0131d\u0131r. WordPress ile kolayca entegre edilebilir, bu<br \/>\nsayede pek \u00e7ok farkl\u0131 izleme analizlerine ula\u015f\u0131labilir. Web siteniz i\u00e7in ayn\u0131<br \/>\nzamanda mobil uygulamalar \u00fczerinden de gelen t\u00fcm temel verileri toplama<br \/>\ni\u015flemini ger\u00e7ekle\u015ftirebilsiniz. Temelde; web sitenizi ziyaret eden etkin<br \/>\nkullan\u0131c\u0131lar\u0131 anl\u0131k olarak takip edebilir, kullan\u0131c\u0131lara ait demografik verileri,<br \/>\nco\u011frafi ve davran\u0131\u015f verilerini detayl\u0131 bi\u00e7imde inceleyebilirsiniz.<\/p>\n<p><strong>Google Analytics \u0130le Hangi Verilere Ula\u015fabilirsiniz?<\/strong><br \/>\nGoogle Analytics olduk\u00e7a geli\u015fmi\u015f bir performans analiz arac\u0131d\u0131r. Temel\u00a0\u00f6zellikleri d\u0131\u015f\u0131nda onunla \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0yapabileceklerinizin s\u0131n\u0131r\u0131 olduk\u00e7a geni\u015ftir.<\/p>\n<p><strong>Etkin Kullan\u0131c\u0131lar<\/strong><\/p>\n<p>Web sitenizde dola\u015f\u0131m halinde olan etkin kullan\u0131c\u0131lar\u0131n tamam\u0131n\u0131\u00a0g\u00f6zlemleyebilir, davran\u0131\u015flar\u0131n\u0131 analiz edebilirsiniz.<\/p>\n<p><strong>Teknoloji<\/strong><\/p>\n<p>Web sitenizi ziyaret eden kitlenin kulland\u0131\u011f\u0131 taray\u0131c\u0131, i\u015fletim sistemi, a\u011f, cihaz\u00a0gibi pek \u00e7ok ayr\u0131nt\u0131y\u0131 raporlar halinde g\u00f6zlemleyebilirsiniz.<\/p>\n<p><strong>Kar\u015f\u0131la\u015ft\u0131rma<\/strong><\/p>\n<p>Web sitesi ziyaret\u00e7i say\u0131lar\u0131n\u0131 ge\u00e7mi\u015f tarihli olarak g\u00fcn\u00fcm\u00fczle kar\u015f\u0131la\u015ft\u0131rabilir,\u00a0ziyaret\u00e7i say\u0131lar\u0131ndaki art\u0131\u015f ve azal\u0131\u015flar\u0131, rakamlarla ve grafik halinde\u00a0inceleyebilirsiniz.<\/p>\n<p><strong>Kullan\u0131c\u0131 Ak\u0131\u015f\u0131<\/strong><\/p>\n<p>Web sitenizi ziyaret edenlerin; hangi kaynaktan sitenize y\u00f6nlendi\u011fini, siteniz\u00a0\u00fczerinde gezindikleri sayfalar\u0131 ve en son hangi sayfadan sitenizi terk ettiklerinizi\u00a0ayr\u0131nt\u0131l\u0131 \u015fekilde izleyebilirsiniz.<\/p>\n<p><strong>Davran\u0131\u015flar<\/strong><\/p>\n<p>Sitenizi ilk kez ziyaret edenler ya da tekrar tekrar gelenler gibi pek \u00e7ok farkl\u0131\u00a0kullan\u0131c\u0131n\u0131n davran\u0131\u015f\u0131n\u0131 takip edebilirsiniz. \u00d6te yandan t\u00fcm bu davran\u0131\u015flar\u00a0\u00fczerinden sitenizin ekonomik etkisini de g\u00f6rebilir ve de\u011ferlendirebilirsiniz.<\/p>\n<p><strong>Co\u011frafi B\u00f6lgeler (Dil ve Konumlar)<\/strong><\/p>\n<p>Site ziyaretlerinin hangi konumlardan geldi\u011fini, hem co\u011frafik hem de dil\u00a0a\u00e7\u0131s\u0131ndan takip etme imkan\u0131 bulabilirsiniz. S\u00f6z konusu veriler \u0131\u015f\u0131\u011f\u0131nda\u00a0olu\u015fturaca\u011f\u0131n\u0131z i\u00e7eriklerde hedef kitlenize daha fazla odaklanabilirsiniz.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2018\/09\/1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-988\" src=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2018\/09\/1.png\" alt=\"\" width=\"575\" height=\"355\" srcset=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2018\/09\/1.png 575w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2018\/09\/1-300x185.png 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left\"><strong>Google Analytics WordPress Siteye Nas\u0131l Eklenir?<\/strong><\/p>\n<p style=\"text-align: left\">Google Analytics kurulumunu ve kullan\u0131m\u0131n\u0131 olduk\u00e7a basit 3 ana ad\u0131m\u0131 izleyerek\u00a0ger\u00e7ekle\u015ftirebilirsiniz:<\/p>\n<p style=\"text-align: left\"><strong>1- Google Hesab\u0131 Olu\u015fturmal\u0131s\u0131n\u0131z<\/strong><\/p>\n<p style=\"text-align: left\">\u00d6ncelikle bir Google Analytics hesab\u0131na sahip olmal\u0131s\u0131n\u0131z, daha sonra arama\u00a0butonuna Google Analytics yazarak ilgili sayfaya giri\u015f yapabilir ve buradan\u00a0hesab\u0131n\u0131z\u0131 y\u00f6netmeye ba\u015flayabilirsiniz.<\/p>\n<p style=\"text-align: left\"><strong>2- Analytics Hesab\u0131n\u0131zdan Bir M\u00fclk Olu\u015fturun<\/strong><\/p>\n<p style=\"text-align: left\">M\u00fclk; size ait bir web sitesinin Google Analytics \u00fczerinden tan\u0131mlanmas\u0131ndan\u00a0ibarettir. M\u00fclk\u00fc olu\u015fturduktan sonra Google Analytics taraf\u0131ndan sizin web\u00a0siteniz i\u00e7in \u00f6zel olarak haz\u0131rlanan kodu kopyalay\u0131n.<\/p>\n<p style=\"text-align: left\"><strong>3- Analytics Kodunuzu WordPress Sistem \u0130\u00e7ine Yerle\u015ftirin<\/strong><\/p>\n<p style=\"text-align: left\">Google Analytics \u00fczerinden elde etti\u011finiz kodu a\u00e7\u0131k kaynak kodlu WordPress\u00a0sisteminize eklemek olduk\u00e7a basit bir i\u015flemdir. Bunun i\u00e7in WordPress y\u00f6netici\u00a0panelinize giri\u015f yap\u0131n. G\u00f6r\u00fcn\u00fcm &gt; D\u00fczenleyici ayarlar\u0131na t\u0131klay\u0131n. A\u00e7\u0131lan sayfada\u00a0yer alan header.php dosyas\u0131n\u0131 a\u00e7\u0131n.\u00a0A\u00e7\u0131lan dosyada yer alan &lt;\/head&gt; kapan\u0131\u015f etiketinden \u00f6nce edindi\u011finiz Google\u00a0Analytics kodunu ekleyin ve dosyay\u0131 kaydedin.\u00a0Yukar\u0131da say\u0131lan i\u015flemler sizin i\u00e7in karma\u015f\u0131k ise eklenti arac\u0131l\u0131\u011f\u0131yla daha da kolay\u00a0bi\u00e7imde Google Analytics kodunu ekleyebilirsiniz;<\/p>\n<p style=\"text-align: left\"><strong>Analytics Code Integration \u0130le Kurulum<\/strong><\/p>\n<p style=\"text-align: left\">WordPress y\u00f6netici panelinizi a\u00e7\u0131n ve ekletiler b\u00f6l\u00fcm\u00fcnden; Analytics Code\u00a0Integration eklentisini ekleyip, etkinle\u015ftir butonuna t\u0131klay\u0131n. Eklentinin aktif hale\u00a0gelmesinden sonra; Google Analytics Code eklentisinin ayarlar k\u0131sm\u0131n\u0131 t\u0131klay\u0131n.\u00a0A\u00e7\u0131lan pencereye; Google Analytics \u00fczerinden ald\u0131\u011f\u0131n\u0131z; Google Analytics m\u00fclk\u00a0takibi kimli\u011finizi Tracking ID yazan alana yap\u0131\u015ft\u0131r\u0131n.<\/p>\n<p style=\"text-align: left\"><strong>Google Analytics Ayn\u0131 Zamanda \u0130yi Bir Denet\u00e7idir<\/strong><\/p>\n<p style=\"text-align: left\">Kurdu\u011funuz Analytics web sitenizin iyi bir denet\u00e7isi olacakt\u0131r. Sayfalar\u0131n\u0131z\u0131n hata\u00a0vermesi, linklerin \u00e7al\u0131\u015fmamas\u0131, tekrar eden ba\u011flant\u0131lar, kullan\u0131c\u0131 odakl\u0131 olarak\u00a0web sitesi haritan\u0131zdaki d\u00fczensizliklerin tespiti konusunda da belirli\u00a0periyotlarda yap\u0131lan incelemeler sonunda e-mail yoluyla ve Analytics panel<br \/>\n\u00fczerinden uyar\u0131lar alacaks\u0131n\u0131z.\u00a0S\u00f6z konusu uyar\u0131lar\u0131 dikkate alarak d\u00fczenlemeler yapman\u0131z hem Google<br \/>\ns\u0131ralamalar\u0131nda yukar\u0131lara t\u0131rmanman\u0131z\u0131 hem de kullan\u0131c\u0131lar i\u00e7in \u00e7ok daha kolay\u00a0ve pratik bir site olu\u015fturman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics, Google taraf\u0131ndan sunulan \u00fccretsiz \u015fekilde sunulan web sitesi performans analiz program\u0131d\u0131r. WordPress ile kolayca entegre edilebilir, bu sayede pek \u00e7ok farkl\u0131 izleme analizlerine ula\u015f\u0131labilir. Web siteniz i\u00e7in ayn\u0131 zamanda mobil uygulamalar \u00fczerinden de gelen t\u00fcm temel verileri toplama&#8230;<\/p>\n","protected":false},"author":3,"featured_media":987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics Kodu Ne \u0130\u015fe Yarar? WordPress Siteye Nas\u0131l Eklenir? - G\u00fczel Hosting Internet Hizmetleri - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guzel.net.tr\/blog\/genel\/google-analytics-kodu-ne-ise-yarar-wordpress-siteye-nasil-eklenir.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics Kodu Ne \u0130\u015fe Yarar? WordPress Siteye Nas\u0131l Eklenir? - G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"og:description\" content=\"Google Analytics, Google taraf\u0131ndan sunulan \u00fccretsiz \u015fekilde sunulan web sitesi performans analiz program\u0131d\u0131r. WordPress ile kolayca entegre edilebilir, bu sayede pek \u00e7ok farkl\u0131 izleme analizlerine ula\u015f\u0131labilir. 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