{"id":2543,"date":"2021-09-30T10:52:06","date_gmt":"2021-09-30T08:52:06","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=2543"},"modified":"2021-09-30T10:52:08","modified_gmt":"2021-09-30T08:52:08","slug":"ozel-gunler-icin-yapilabilecek-e-ticaret-kampanyalari-neler","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/ozel-gunler-icin-yapilabilecek-e-ticaret-kampanyalari-neler.html","title":{"rendered":"\u00d6zel G\u00fcnler \u0130\u00e7in Yap\u0131labilecek E- Ticaret Kampanyalar\u0131 Neler?"},"content":{"rendered":"\n<p>E &#8211; Ticaret alan\u0131nda, \u00f6zel g\u00fcnler olduk\u00e7a hareketli ve etkili ge\u00e7er. Farkl\u0131 m\u00fc\u015fteri kitlelerinin ihtiya\u00e7lar\u0131 do\u011frultusunda \u00f6zel g\u00fcnlerde sat\u0131\u015f hacmi art\u0131r\u0131labilir. <strong>E-ticaret kampanya<\/strong> modelleri ile \u00f6zel g\u00fcnlerde bu sat\u0131\u015f f\u0131rsat\u0131 yakalan\u0131r. E -ticaret sitelerinde al\u0131\u015fveri\u015flerin zirveye \u00e7\u0131kmas\u0131 i\u00e7in y\u0131l i\u00e7inde kutlanacak \u00f6zel g\u00fcnleri bilmek ve bu do\u011frultuda planlama yapmak olduk\u00e7a \u00f6nemlidir. B\u00f6ylelikle do\u011fru planlama ile sat\u0131\u015f odakl\u0131 bir e-ticaret kampanya y\u00f6netimi yap\u0131l\u0131r. Do\u011fru y\u00f6netim ise nihai hedef olan sat\u0131\u015fa g\u00f6t\u00fcr\u00fcr.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>E-Ticaret Kampanyas\u0131 Haz\u0131rlarken Nelere Dikkat Edilmeli?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>E- Ticaret siteleri hizmet verdikleri alanlarla ilgili \u00f6zel g\u00fcn e-ticaret kampanya stratejilerini \u00f6nceden haz\u0131rlamal\u0131d\u0131r. Reklam ve kampanya stratejisi haz\u0131rsa \u00f6zel g\u00fcnlerde e-ticaret gelirini art\u0131rmak m\u00fcmk\u00fcn olur.&nbsp;<\/li><li>\u00d6zel g\u00fcnlerde yap\u0131lan indirim kampanyalar\u0131 ile insanlar ihtiya\u00e7 duyduklar\u0131 \u00fcr\u00fcnleri al\u0131r, seyahat eder ya da sa\u011fl\u0131k hizmetinden faydalan\u0131r. E-ticaret kampanya indirimlerinde kupon kodlar\u0131, bir alana bir bedava, \u00fccretsiz teslimat gibi ayr\u0131nt\u0131lar olduk\u00e7a m\u00fc\u015fteri \u00e7eker.<\/li><li>Sekt\u00f6rle ilgili t\u00fcm \u00fcr\u00fcn ve hizmetler i\u00e7in e- ticaret kampanya yap\u0131labilir. Fakat baz\u0131 \u00f6zel g\u00fcnlerde \u00f6zel \u00fcr\u00fcnleri \u00f6ne \u00e7\u0131karmak fayda sa\u011flar. \u00d6rne\u011fin, Anneler g\u00fcn\u00fc i\u00e7in giyim, \u00e7i\u00e7ek, ev e\u015fyas\u0131 gibi kategorilerin \u00f6n planda olaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclmelidir. Bu \u00fcr\u00fcnler i\u00e7in indirim, reklam, slogan, paketleme. kargo gibi konularda spesifik ayr\u0131nt\u0131lar g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r.<\/li><li>\u00d6zel g\u00fcnlerde hedef kitlenin \u00fcr\u00fcnlerinde e-ticaret kampanya yapmak do\u011fru bir karar olur. \u00d6rne\u011fin anneler g\u00fcn\u00fcnde erkek giyim kategorisinde ya da sevgililer g\u00fcn\u00fcnde temizlik \u00fcr\u00fcnlerinde kampanya yapmak uygun olmaz.<\/li><li>Hedef kitleye \u00f6zel g\u00fcnler ve haftalar\u0131n ka\u00e7\u0131r\u0131lmamas\u0131 gerekti\u011fi vurgusu yap\u0131lmal\u0131d\u0131r. \u00d6nceden sipari\u015f verilerek ge\u00e7 kal\u0131nmamas\u0131 ya da \u00f6zel \u00fcr\u00fcn ve hizmetlerden az say\u0131da kald\u0131\u011f\u0131 \u00f6ne \u00e7\u0131kar\u0131lmal\u0131d\u0131r.<\/li><li>E- ticaret kampanya i\u00e7in sosyal medya en iyi pazarlama yeridir. G\u00f6rselli\u011fe hitap eden bu a\u011flarda kampanya g\u00f6rsellerinin orijinal, renkli ve hareketli olmas\u0131na \u00f6zen g\u00f6sterilmelidir. Ayr\u0131ca k\u0131sa tan\u0131t\u0131m videolar\u0131 da olduk\u00e7a etkilidir.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>\u00d6zel G\u00fcnlerde Sat\u0131\u015f Hacmini Art\u0131racak E-Ticaret Kampanyalar\u0131<\/h2>\n\n\n\n<p>Kampanyalar\u0131n amac\u0131 ziyaret\u00e7ilerin potansiyel m\u00fc\u015fteri olmalar\u0131n\u0131 sa\u011flamakt\u0131r. E- ticaret kampanya \u00e7ok s\u0131k ba\u015fvurulan bir sat\u0131\u015f art\u0131rma y\u00f6ntemidir. Sat\u0131\u015f hacmi artarsa e-ticaret kampanya hedefine ula\u015fm\u0131\u015f say\u0131l\u0131r.<\/p>\n\n\n\n<p>Sosyal medyada \u00e7ekili\u015fler yaparak ve hediyeler vererek kampanya duyurusu yap\u0131lmas\u0131 en etkili y\u00f6ntemlerden biridir. Hediyeler hem \u00fcr\u00fcn hem de hizmet olabilir. \u00d6zel g\u00fcn temal\u0131 hediyeler olarak; sevgililer g\u00fcn\u00fc i\u00e7in giysi, tak\u0131 gibi aksesuarlar ya da 2 g\u00fcnl\u00fck tatil, sinema bileti gibi aktiviteler verilebilir. Bu \u015fekilde sosyal medya kullan\u0131c\u0131lar\u0131 hem aktif olarak hesaplar\u0131 takip eder hem de yeni takip\u00e7i ak\u0131\u015f\u0131 h\u0131zlan\u0131r. Bunun da do\u011fal sonucu olarak hem sat\u0131\u015f artar; hem de marka bilinirli\u011fi y\u00fckselir.<\/p>\n\n\n\n<p>E-ticaret kampanya sosyal a\u011flarda etkin olan takip\u00e7i say\u0131s\u0131 \u00e7ok hesap arac\u0131l\u0131\u011f\u0131 ile duyurulabilir. B\u00f6ylelikle geni\u015f kitlelere ula\u015f\u0131l\u0131r ve markaya olan g\u00fcven peki\u015ftirir. Kampanyan\u0131n hedef kitlesine hitap eden ve sosyal medya influencerlar\u0131 ile kitlelere ula\u015f\u0131labilir. Ancak bu noktada dikkat edilmesi gereken kritik konu hedef kitleye hitap eden ki\u015fiyi bulmakt\u0131r. Sevgililer G\u00fcn\u00fc i\u00e7in \u00f6zel g\u00fcn kampanyas\u0131 yaparken benzer konuda payla\u015f\u0131mlar\u0131 olan influencer tercih edilmeli.<\/p>\n\n\n\n<p>E-ticaret sitesine \u00fcye olana \u00f6zel g\u00fcnlerde ayr\u0131cal\u0131kl\u0131 indirim avantaj\u0131 sunmak kampanyay\u0131 etkili k\u0131lar.&nbsp;<\/p>\n\n\n\n<p>\u00d6zel g\u00fcnlerde promosyon olarak k\u00fc\u00e7\u00fck hediyeler, hediye \u00e7ekleri, indirim kartlar\u0131 vermek yeni m\u00fc\u015fteriler kazanmay\u0131 sa\u011flad\u0131\u011f\u0131 gibi bir sonraki sat\u0131\u015f i\u00e7in de etkili olur.&nbsp;<\/p>\n\n\n\n<p>E- ticaret sitesinden \u00f6zel g\u00fcnde belli bir limitin \u00fczerinde al\u0131\u015fveri\u015f yapanlara s\u00fcrpriz hediyeler verilmesi sat\u0131\u015f hacmini art\u0131r\u0131r.<\/p>\n\n\n\n<p>E-ticaret kampanya kapsam\u0131nda baz\u0131 \u00fcr\u00fcnlerde belli bir y\u00fczde oran\u0131 ile indirimler yap\u0131labilir.<\/p>\n\n\n\n<p>\u00d6zel g\u00fcnlerde belli bir limitin \u00fcst\u00fcnde yap\u0131lan al\u0131\u015fveri\u015flerde \u00fccretsiz kargo avantaj\u0131 sa\u011flanabilir.&nbsp;<\/p>\n\n\n\n<p>\u00d6zel g\u00fcnlerde \u00f6zel \u00fcr\u00fcnler baz\u0131nda avantajl\u0131 taksit say\u0131s\u0131 belirlemek sat\u0131\u015f art\u0131rmada olduk\u00e7a etkilidir.<\/p>\n\n\n\n<p>\u00d6zel g\u00fcn al\u0131\u015fveri\u015f sepeti kampanyas\u0131 yaparak, belli bir limitin \u00fcst\u00fcnde olan sepete \u00f6zel e-ticaret kampanya indirimi ya da ekstra \u00fcr\u00fcn avantaj\u0131 sa\u011flanabilir.&nbsp;<\/p>\n\n\n\n<p>Belirlenen \u00f6zel g\u00fcn X \u00fcr\u00fcn\u00fcn\u00fc alana Y \u00fcr\u00fcn\u00fc i\u00e7in indirim tan\u0131mlamak ya da sat\u0131lan \u00fcr\u00fcn\u00fc tamamlayan \u00fcr\u00fcnler i\u00e7in indirim sunmak se\u00e7enek olarak sunulabilir.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E &#8211; Ticaret alan\u0131nda, \u00f6zel g\u00fcnler olduk\u00e7a hareketli ve etkili ge\u00e7er. Farkl\u0131 m\u00fc\u015fteri kitlelerinin ihtiya\u00e7lar\u0131 do\u011frultusunda \u00f6zel g\u00fcnlerde sat\u0131\u015f hacmi art\u0131r\u0131labilir. E-ticaret kampanya modelleri ile \u00f6zel g\u00fcnlerde bu sat\u0131\u015f f\u0131rsat\u0131 yakalan\u0131r. E -ticaret sitelerinde al\u0131\u015fveri\u015flerin zirveye \u00e7\u0131kmas\u0131 i\u00e7in y\u0131l i\u00e7inde&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00d6zel G\u00fcnler \u0130\u00e7in Yap\u0131labilecek E- Ticaret Kampanyalar\u0131 Neler? - G\u00fczel Hosting Internet Hizmetleri - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guzel.net.tr\/blog\/genel\/ozel-gunler-icin-yapilabilecek-e-ticaret-kampanyalari-neler.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00d6zel G\u00fcnler \u0130\u00e7in Yap\u0131labilecek E- Ticaret Kampanyalar\u0131 Neler? - G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"og:description\" content=\"E &#8211; Ticaret alan\u0131nda, \u00f6zel g\u00fcnler olduk\u00e7a hareketli ve etkili ge\u00e7er. 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E -ticaret sitelerinde al\u0131\u015fveri\u015flerin zirveye \u00e7\u0131kmas\u0131 i\u00e7in y\u0131l i\u00e7inde...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.guzel.net.tr\/blog\/genel\/ozel-gunler-icin-yapilabilecek-e-ticaret-kampanyalari-neler.html\" \/>\n<meta property=\"og:site_name\" content=\"G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/guzelhosting\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-30T08:52:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-30T08:52:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2021\/09\/gu\u0308zel-hosting-blog-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"676\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guzelhosting\" \/>\n<meta name=\"twitter:site\" content=\"@guzelhosting\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.guzel.net.tr\/blog\/genel\/ozel-gunler-icin-yapilabilecek-e-ticaret-kampanyalari-neler.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.guzel.net.tr\/blog\/genel\/ozel-gunler-icin-yapilabilecek-e-ticaret-kampanyalari-neler.html\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\/\/www.guzel.net.tr\/blog\/#\/schema\/person\/8bfd4f2405f03c08d0afb3466ac41954\"},\"headline\":\"\u00d6zel G\u00fcnler \u0130\u00e7in Yap\u0131labilecek E- Ticaret Kampanyalar\u0131 Neler?\",\"datePublished\":\"2021-09-30T08:52:06+00:00\",\"dateModified\":\"2021-09-30T08:52:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.guzel.net.tr\/blog\/genel\/ozel-gunler-icin-yapilabilecek-e-ticaret-kampanyalari-neler.html\"},\"wordCount\":794,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.guzel.net.tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.guzel.net.tr\/blog\/genel\/ozel-gunler-icin-yapilabilecek-e-ticaret-kampanyalari-neler.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2021\/09\/gu\u0308zel-hosting-blog-7.png\",\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.guzel.net.tr\/blog\/genel\/ozel-gunler-icin-yapilabilecek-e-ticaret-kampanyalari-neler.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.guzel.net.tr\/blog\/genel\/ozel-gunler-icin-yapilabilecek-e-ticaret-kampanyalari-neler.html\",\"url\":\"https:\/\/www.guzel.net.tr\/blog\/genel\/ozel-gunler-icin-yapilabilecek-e-ticaret-kampanyalari-neler.html\",\"name\":\"\u00d6zel G\u00fcnler \u0130\u00e7in Yap\u0131labilecek E- Ticaret Kampanyalar\u0131 Neler? 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