{"id":2330,"date":"2021-01-28T11:08:44","date_gmt":"2021-01-28T09:08:44","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=2330"},"modified":"2021-01-28T11:08:46","modified_gmt":"2021-01-28T09:08:46","slug":"sitenizdeki-basliklari-dogru-kullaniyor-musunuz-h1-h2-h3-basliklari-nedir-ne-ise-yarar-seo-icin-onemi-nedir","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/sitenizdeki-basliklari-dogru-kullaniyor-musunuz-h1-h2-h3-basliklari-nedir-ne-ise-yarar-seo-icin-onemi-nedir.html","title":{"rendered":"Sitenizdeki ba\u015fl\u0131klar\u0131 do\u011fru kullan\u0131yor musunuz? H1-H2-H3 ba\u015fl\u0131klar\u0131 nedir ne i\u015fe yarar? SEO i\u00e7in \u00f6nemi nedir?"},"content":{"rendered":"\n<p>Sitenizdeki ba\u015fl\u0131klar sitenizde organik ki\u015fi trafi\u011fini artt\u0131rmak i\u00e7in olduk\u00e7a \u00f6nemlidir. Sitede kullanaca\u011f\u0131n\u0131z ba\u015fl\u0131klar arama motorlar\u0131nda aranan ba\u015fl\u0131klarla uyum i\u00e7inde olmas\u0131 halinde sitenizi arama motoru sonu\u00e7lar\u0131nda (SERP) \u00fcst s\u0131ralara \u00e7\u0131karacakt\u0131r. Sitenizdeki ba\u015fl\u0131klar\u0131 do\u011fru kullan\u0131yor musunuz? H1-H2-H3 ba\u015fl\u0131klar\u0131 nedir ne i\u015fe yarar? SEO i\u00e7in \u00f6nemi nedir? Bunlar\u0131 tek tek inceleyece\u011fiz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">&nbsp;Site Ba\u015fl\u0131klar\u0131n\u0131n Do\u011fru Kullan\u0131m\u0131<\/h4>\n\n\n\n<p>\u0130\u00e7erik ba\u015fl\u0131klar\u0131n\u0131z arama motorunda aranan \u00f6\u011felere g\u00f6re organik aramalarda sizi \u00fcst seviyelere \u00e7\u0131kar\u0131r. Organik arama; aranan \u00f6\u011fenin ilk sayfada kar\u015f\u0131m\u0131za \u00e7\u0131kan ve reklam verilmeden \u00fcst s\u0131ralarda yer almam\u0131z\u0131 sa\u011flayan, ki\u015fi trafi\u011fini do\u011frudan sizin sayfan\u0131za y\u00f6nlendirecek t\u0131klama kanallar\u0131d\u0131r. Site ba\u015fl\u0131klar\u0131n\u0131n do\u011fru kullan\u0131m\u0131 arama \u00f6\u011feleriyle site ba\u015fl\u0131klar\u0131n\u0131n uyumu, i\u00e7eri\u011fin aranan \u00f6\u011fenin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 vermesi, alt ba\u015fl\u0131klar\u0131n konunun i\u00e7eri\u011fiyle \u00f6rt\u00fc\u015f\u00fcyor olmas\u0131 temellidir. Ayn\u0131 zamanda sitenin \u00fcst s\u0131ralarda yer almas\u0131 i\u00e7in i\u00e7eriklerin SEO kurallar\u0131na uygun bir dille yaz\u0131lmas\u0131 gerekmektedir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2021\/01\/1-1.png\"><img decoding=\"async\" width=\"420\" height=\"299\" src=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2021\/01\/1-1.png\" alt=\"\" class=\"wp-image-2343\" srcset=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2021\/01\/1-1.png 420w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2021\/01\/1-1-300x214.png 300w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2021\/01\/1-1-321x229.png 321w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">&nbsp;H1-H2-H3 Ba\u015fl\u0131klar\u0131<\/h4>\n\n\n\n<p>H1-H2-H3 ba\u015fl\u0131klar\u0131 internet i\u00e7in \u00fcretilen i\u00e7eriklerin ba\u015fl\u0131k etiketleridir. Ana ba\u015fl\u0131klar\u0131 ve alt ba\u015fl\u0131klar\u0131 tan\u0131mlamak i\u00e7in kullan\u0131lan HTML etiketlerini ifade eder. Heading etiketi olarak da bilinirler. H1-H2-H3-H4-H5-H6 \u015feklindedir, ana ba\u015fl\u0131k H1 \u015feklinde ifade edilir. Ana ba\u015fl\u0131k do\u011frudan aranan \u00f6\u011feyi ifade eder. H1 ve H2 ba\u015fl\u0131klar\u0131 i\u00e7eri\u011fi kolay anla\u015f\u0131lacak b\u00f6l\u00fcmlere ay\u0131rmak i\u00e7in kullan\u0131l\u0131r. H2 ba\u015fl\u0131\u011f\u0131 i\u00e7erisinde konuyu detayland\u0131rmak isterseniz bu kez H3 ba\u015fl\u0131\u011f\u0131n\u0131 kullanman\u0131z gerekir. 500 kelimelik bir metinde en az 2 tane ana ba\u015fl\u0131\u011f\u0131n\u0131z olmal\u0131d\u0131r. Metin i\u00e7eriklerinde anahtar kelimeler ve ba\u015fl\u0131klar\u0131n uyumu da arama motorlar\u0131nda \u00f6zg\u00fcn bir i\u00e7erik olman\u0131z halinde sizi do\u011frudan organik trafik olarak y\u00f6nlendirecektir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">SEO Nedir?&nbsp;<\/h4>\n\n\n\n<p>SEO nedir ? SEO (Search Engine Optimization) tam T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 &#8216;Arama Motoru Optimizasyonu&#8217; olan internet sitelerinin i\u00e7eri\u011findeki belli ba\u015fl\u0131 kurallar\u0131 olu\u015fturur. G\u00fcn\u00fcm\u00fczde en fazla arama yap\u0131lan platform Google oldu\u011fu i\u00e7in kurallar\u0131n\u0131 Google&#8217;\u0131n belirledi\u011fi bir algoritma sistemi diyebiliriz. SEO&#8217;nun amac\u0131 aranan \u00f6\u011felerin sonu\u00e7 sayfas\u0131nda (SERP) \u00fcst s\u0131ralara \u00e7\u0131kmas\u0131n\u0131 ve \u00f6zg\u00fcnl\u00fc\u011fe g\u00f6re siteleri ay\u0131ran bir sistemdir. Google veya di\u011fer arama motorlar\u0131nda aranan kelimeler &#8216;Anahtar kelime&#8217; olarak nitelendirilir. Bu anahtar kelimeler sitelerde bulunan i\u00e7erikler i\u00e7erisinde kullan\u0131c\u0131y\u0131 do\u011frudan cevaba y\u00f6nlendirmeyi hedefler. SEO sistemi bu anahtar kelimeler ve heading ba\u015fl\u0131klar yard\u0131m\u0131 ile siteyi organik trafik i\u00e7erisinde arama sonucu sayfas\u0131nda \u00fcst s\u0131ralara \u00e7\u0131karmay\u0131 hedefler. Arama motoru sonu\u00e7 sayfas\u0131nda (SERP) \u00fcst s\u0131ralarda \u00e7\u0131kman\u0131z i\u00e7in bir\u00e7ok fakt\u00f6r vard\u0131r. Siteyi optimize etmeniz bu kurallara ba\u011fl\u0131d\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">SEO Kurallar\u0131&nbsp;<\/h4>\n\n\n\n<p>SEO kurallar\u0131 Google ve di\u011fer arama motorlar\u0131n\u0131n her y\u0131l arama motoru optimizasyonu algoritmas\u0131nda yapt\u0131\u011f\u0131 de\u011fi\u015fiklikler ve bunun uygulanmas\u0131 sonucunda kullan\u0131c\u0131lar\u0131 direk ve en \u00f6zg\u00fcn \u015fekilde sonuca ula\u015fmas\u0131n\u0131 hedefler. Bunun i\u00e7in ilk olarak do\u011fru kelime se\u00e7imleri \u00e7ok \u00f6nemlidir. Google Adwords uygulamas\u0131 en do\u011fru domain se\u00e7imin, anahtar kelimelerin kullan\u0131m s\u0131kl\u0131klar\u0131 ve grafikleri i\u00e7in size yard\u0131mc\u0131 olacakt\u0131r. Etkile\u015fimi y\u00fcksek bir domain adresiniz varsa ba\u015fl\u0131k (title) ve heading (H1-H2-H3) etiketlerinin do\u011fru kullan\u0131m\u0131 da SEO i\u00e7in \u00e7ok \u00f6nemlidir. Etiketleri ne kadar do\u011fru kullan\u0131rsan\u0131z o kadar t\u0131klaman\u0131z artar. Ba\u015fl\u0131k etiketleri belirli bir kodlama sistemi olu\u015fturur. Ba\u015fl\u0131kta anahtar kelime mutlaka ge\u00e7meli ve maksimum 60 karakter olmal\u0131d\u0131r. Ayn\u0131 zamanda i\u00e7erik i\u00e7erisinde anahtar kelimeleriniz 100 kelimede maksimum 2 kelime olacak \u015fekilde olmal\u0131, \u00f6zg\u00fcnl\u00fc\u011f\u00fc taranm\u0131\u015f ve kopyalama i\u00e7ermemelidir. Google arama motoru kopyalama olan i\u00e7erikleri an\u0131nda test ederek arama sonu\u00e7lar\u0131 sayfas\u0131nda son s\u0131ralara \u00f6telemektedir.<\/p>\n\n\n\n<p>T\u00fcm bu kurallar toplam\u0131ndan anlad\u0131\u011f\u0131m\u0131z \u00fczere Google ve di\u011fer arama motorlar\u0131 reklam hari\u00e7, daha \u00f6zg\u00fcn daha sistematik ve uyumlu i\u00e7eriklere \u00f6nem veriyor. \u00c7e\u015fitli sitelerde arama optimizasyonunda size yard\u0131mc\u0131 olacak grafikler ve filtreler bulunmaktad\u0131r. \u0130\u00e7eri\u011finizi her zaman ince bir s\u00fczge\u00e7ten ge\u00e7irmek Google&#8217;\u0131n uygulad\u0131\u011f\u0131 bu algoritmalara uygun hale getirerek yay\u0131nlamak ve bu s\u00fcre\u00e7lere dikkat etmek sizi direk kullan\u0131c\u0131lara ula\u015ft\u0131racakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sitenizdeki ba\u015fl\u0131klar sitenizde organik ki\u015fi trafi\u011fini artt\u0131rmak i\u00e7in olduk\u00e7a \u00f6nemlidir. Sitede kullanaca\u011f\u0131n\u0131z ba\u015fl\u0131klar arama motorlar\u0131nda aranan ba\u015fl\u0131klarla uyum i\u00e7inde olmas\u0131 halinde sitenizi arama motoru sonu\u00e7lar\u0131nda (SERP) \u00fcst s\u0131ralara \u00e7\u0131karacakt\u0131r. Sitenizdeki ba\u015fl\u0131klar\u0131 do\u011fru kullan\u0131yor musunuz? H1-H2-H3 ba\u015fl\u0131klar\u0131 nedir ne i\u015fe yarar?&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sitenizdeki ba\u015fl\u0131klar\u0131 do\u011fru kullan\u0131yor musunuz? H1-H2-H3 ba\u015fl\u0131klar\u0131 nedir ne i\u015fe yarar? SEO i\u00e7in \u00f6nemi nedir? - G\u00fczel Hosting Internet Hizmetleri - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guzel.net.tr\/blog\/genel\/sitenizdeki-basliklari-dogru-kullaniyor-musunuz-h1-h2-h3-basliklari-nedir-ne-ise-yarar-seo-icin-onemi-nedir.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sitenizdeki ba\u015fl\u0131klar\u0131 do\u011fru kullan\u0131yor musunuz? H1-H2-H3 ba\u015fl\u0131klar\u0131 nedir ne i\u015fe yarar? SEO i\u00e7in \u00f6nemi nedir? - G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"og:description\" content=\"Sitenizdeki ba\u015fl\u0131klar sitenizde organik ki\u015fi trafi\u011fini artt\u0131rmak i\u00e7in olduk\u00e7a \u00f6nemlidir. Sitede kullanaca\u011f\u0131n\u0131z ba\u015fl\u0131klar arama motorlar\u0131nda aranan ba\u015fl\u0131klarla uyum i\u00e7inde olmas\u0131 halinde sitenizi arama motoru sonu\u00e7lar\u0131nda (SERP) \u00fcst s\u0131ralara \u00e7\u0131karacakt\u0131r. Sitenizdeki ba\u015fl\u0131klar\u0131 do\u011fru kullan\u0131yor musunuz? 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