{"id":2292,"date":"2020-12-18T08:42:08","date_gmt":"2020-12-18T06:42:08","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=2292"},"modified":"2020-12-22T14:35:36","modified_gmt":"2020-12-22T12:35:36","slug":"gormezden-gelmemeniz-gereken-5-onemli-seo-temelleri","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/gormezden-gelmemeniz-gereken-5-onemli-seo-temelleri.html","title":{"rendered":"G\u00f6rmezden Gelmemeniz Gereken 5 \u00d6nemli SEO Temelleri"},"content":{"rendered":"\n<p>SEO, art\u0131k herkesin bildi\u011fi gibi, organik arama ile web sitenize gelen trafik kalitesini ve miktar\u0131n\u0131 art\u0131rma i\u00e7in yap\u0131lan Arama Motoru Optimizasyonu anlam\u0131na gelir. Do\u011fru SEO uygulamas\u0131 i\u00e7in ihtiyac\u0131n\u0131z olan \u015fey, insanlar\u0131n arama yaparken ne istediklerini ve bunu neden istediklerini tam olarak anlamakt\u0131r. Arama Motoru Optimizasyonu yaparken ba\u015far\u0131ya ula\u015fman\u0131z i\u00e7in g\u00f6z ard\u0131 etmemeniz gereken be\u015f SEO temeli mevcut.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Site \u0130\u00e7i SEO<\/h4>\n\n\n\n<p>Site i\u00e7i SEO, arama motorlar\u0131ndan daha \u00fcst s\u0131ralarda yer almak ve daha alakal\u0131 trafik kazanmak i\u00e7in bir web sitesindeki \u00f6\u011feleri optimize etme uygulamas\u0131d\u0131r. Bir sayfan\u0131n hem HTML kaynak kodunu hem de i\u00e7eri\u011fini optimize etmeyi ifade eder. Site i\u00e7i SEO, kullan\u0131c\u0131lar\u0131n bir sayfan\u0131n neyle ilgili oldu\u011funu ve arama sorgular\u0131na hitap edip etmedi\u011fini h\u0131zl\u0131 ve net bir \u015fekilde anlamalar\u0131na yard\u0131mc\u0131 olur. Temelde arama motorlar\u0131n\u0131n, bir ki\u015finin bir sayfay\u0131 ziyaret etmesi durumunda ne g\u00f6rece\u011fini anlamas\u0131na yard\u0131mc\u0131 olur.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Site D\u0131\u015f\u0131 SEO<\/h4>\n\n\n\n<p>Site d\u0131\u015f\u0131 SEO, sitenin arama motoru s\u0131ralamas\u0131n\u0131 iyile\u015ftirmek amac\u0131yla bir web sitesi d\u0131\u015f\u0131nda yap\u0131lan etkinlikleri kapsar. \u00c7o\u011funlukla iki \u015feyi i\u00e7erir: harici ba\u011flant\u0131lar veya sitenizden di\u011fer sitelere ba\u011flant\u0131lar, backlinkler, yani di\u011fer sitelerden sitenize ba\u011flant\u0131lar. Her ikisine de dikkat etmek, sitenizin arama sonu\u00e7lar\u0131nda daha \u00fcst s\u0131ralarda yer almas\u0131na yard\u0131mc\u0131 olabilir. Yayg\u0131n sayfa d\u0131\u015f\u0131 SEO eylemleri aras\u0131nda sosyal medyadaki payla\u015f\u0131mlar\u0131 art\u0131rmak da yer al\u0131r. \u00d6zetle site d\u0131\u015f\u0131 SEO, Google ve di\u011fer arama motorlar\u0131n\u0131n web sitenizi g\u00fcvenilir ve yetkili olarak g\u00f6rmesini sa\u011flamak i\u00e7in sitenizde yapt\u0131\u011f\u0131n\u0131z her \u015feydir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. \u0130\u00e7erik Pazarlamas\u0131<\/h4>\n\n\n\n<p>\u0130\u00e7erik ve SEO birlikte yol al\u0131r. Biri olmazsa, di\u011fer taraftaki \u00e7abalar\u0131n\u0131z ciddi \u015fekilde etkisini yitirir. Hedef kitlenizin ne arad\u0131\u011f\u0131n\u0131 bilmeden i\u00e7erik olu\u015fturmak sizi \u00f6nemli bir trafikten mahrum b\u0131rakacakt\u0131r. Bir web sitesi zay\u0131f i\u00e7eri\u011fe sahipse, arama motoruna kendi alan\u0131nda yetki sahibi gibi g\u00f6r\u00fcnmez, bu nedenle site cezaland\u0131r\u0131l\u0131r ve s\u0131ralamada daha a\u015fa\u011f\u0131da yer al\u0131r.&nbsp;<\/p>\n\n\n\n<p>Sitenizin i\u00e7eri\u011fini iyile\u015ftirebilmek ve arama sonu\u00e7lar\u0131nda daha y\u00fcksek s\u0131ralamalar elde etmek i\u00e7in, m\u00fc\u015fterilerinizin ilgi alanlar\u0131na hitap eden d\u00fczenli blog g\u00f6nderileri olu\u015fturmay\u0131, \u00fcr\u00fcn veya hizmet a\u00e7\u0131klamalar\u0131n\u0131z\u0131n rakiplerinizden daha iyi ayr\u0131nt\u0131lar i\u00e7ermesini sa\u011flamay\u0131 veya kitlenizi e\u011fiten video e\u011fitimleri veya nas\u0131l yap\u0131l\u0131r yaz\u0131lar\u0131n\u0131 yay\u0131nlamay\u0131 deneyin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"420\" height=\"299\" src=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2020\/12\/3-1.jpg\" alt=\"\" class=\"wp-image-2310\" srcset=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2020\/12\/3-1.jpg 420w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2020\/12\/3-1-300x214.jpg 300w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2020\/12\/3-1-321x229.jpg 321w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">4. Mobil \u0130\u00e7in Optimizasyon<\/h4>\n\n\n\n<p>Mobil kullan\u0131c\u0131lar\u0131n web sitenizle etkile\u015fime ge\u00e7mesini ve sad\u0131k m\u00fc\u015fteriler haline gelmesini istiyorsan\u0131z, mobil arama motoru optimizasyonuna ba\u015fvurmal\u0131s\u0131n\u0131z. Mobil SEO, sitenizi arama sonu\u00e7lar\u0131nda daha iyi s\u0131ralamak ve sayfan\u0131zda mobil potansiyel m\u00fc\u015fterileri tutmak i\u00e7in optimize etme i\u015flemidir. Mobil SEO ger\u00e7ekle\u015ftirdi\u011finizde, ekran boyutundan ba\u011f\u0131ms\u0131z olarak her cihazda harika g\u00f6r\u00fcnd\u00fc\u011f\u00fc i\u00e7in kullan\u0131c\u0131lara pozitif bir site deneyimi sunacaks\u0131n\u0131z. Mevcut site tasar\u0131m\u0131n\u0131z\u0131n mobil cihazlarda ne kadar kullan\u0131labilir oldu\u011funu \u00f6\u011frenmek i\u00e7in Google\u2019\u0131n Mobil Uyumluluk Testi ile kontrol etmeniz yeterli. Bu test sonunda telefon veya tabletlerde site \u00e7al\u0131\u015fmas\u0131n\u0131n ne kadar kolay oldu\u011funa dair bir rapor alacaks\u0131n\u0131z.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Lokal SEO<\/h4>\n\n\n\n<p>Google ve di\u011fer arama motorlar\u0131 ne arad\u0131\u011f\u0131m\u0131z\u0131 anlamakta ve sorgular\u0131m\u0131z\u0131 do\u011fru bir \u015fekilde yan\u0131tlayan bilgileri sunmakta iyi i\u015f \u00e7\u0131kar\u0131r. Google&#8217;\u0131n Arama Motoru Sonu\u00e7lar\u0131 Sayfalar\u0131 (SERP) en \u00fcstte reklamlarla ba\u015flar, ard\u0131ndan yerel sonu\u00e7lar\u0131 ve \u00f6ne \u00e7\u0131kan snippet&#8217;leri g\u00f6r\u00fcnt\u00fcler ve ard\u0131ndan organik sonu\u00e7lar gelir. Yerel sonu\u00e7lar, arama yapan ki\u015finin konumunu hesaba katar ve bir\u00e7ok i\u015fletme i\u00e7in daha fazla web sitesi trafi\u011fi elde etmenin anahtar\u0131d\u0131r. &#8220;Yak\u0131n\u0131ndaki herhangi bir \u015feyi&#8221; arayan veya ilgilendikleri konumu a\u00e7\u0131k\u00e7a i\u00e7eren kullan\u0131c\u0131lar, yerel arama sonu\u00e7lar\u0131n\u0131 al\u0131r. Yerel arama sonu\u00e7lar\u0131nda y\u00fcksek kaliteli bir liste alman\u0131n \u00f6nemli bir yolu, Google Benim \u0130\u015fletmem&#8217;den yararlanmakt\u0131r. Bu, Google&#8217;\u0131n i\u015fletme sahiplerine sundu\u011fu bir hizmettir, b\u00f6ylece kullan\u0131c\u0131lar i\u015fletme adlar\u0131n\u0131 arad\u0131\u011f\u0131nda g\u00f6r\u00fcnecekleri y\u00f6netebilirler.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO, art\u0131k herkesin bildi\u011fi gibi, organik arama ile web sitenize gelen trafik kalitesini ve miktar\u0131n\u0131 art\u0131rma i\u00e7in yap\u0131lan Arama Motoru Optimizasyonu anlam\u0131na gelir. Do\u011fru SEO uygulamas\u0131 i\u00e7in ihtiyac\u0131n\u0131z olan \u015fey, insanlar\u0131n arama yaparken ne istediklerini ve bunu neden istediklerini tam&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>G\u00f6rmezden Gelmemeniz Gereken 5 \u00d6nemli SEO Temelleri - G\u00fczel Hosting Internet Hizmetleri - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guzel.net.tr\/blog\/genel\/gormezden-gelmemeniz-gereken-5-onemli-seo-temelleri.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00f6rmezden Gelmemeniz Gereken 5 \u00d6nemli SEO Temelleri - G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"og:description\" content=\"SEO, art\u0131k herkesin bildi\u011fi gibi, organik arama ile web sitenize gelen trafik kalitesini ve miktar\u0131n\u0131 art\u0131rma i\u00e7in yap\u0131lan Arama Motoru Optimizasyonu anlam\u0131na gelir. 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