{"id":2034,"date":"2020-05-08T13:42:29","date_gmt":"2020-05-08T11:42:29","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=2034"},"modified":"2020-05-08T13:42:31","modified_gmt":"2020-05-08T11:42:31","slug":"covid-19-dijital-dunyayi-nasil-etkiliyor","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/covid-19-dijital-dunyayi-nasil-etkiliyor.html","title":{"rendered":"Covid 19 Dijital D\u00fcnyay\u0131 Nas\u0131l Etkiliyor?"},"content":{"rendered":"\n<p>COV\u0130D-19 sonras\u0131 dijital d\u00fcnyada bir\u00e7ok \u015fey de\u011fi\u015fecek. Sosyal ya\u015fant\u0131m\u0131zdan, ticari faaliyetlerimize, i\u015f al\u0131\u015fkanl\u0131klar\u0131m\u0131zdan al\u0131\u015fveri\u015f y\u00f6ntemlerimize kadar hayat\u0131m\u0131zdaki t\u00fcm aktiviteler yeniden \u015fekillenecek. S\u00f6z konusu de\u011fi\u015fim en \u00e7ok da dijital d\u00fcnya i\u00e7in ger\u00e7ekle\u015fecek. 2021 y\u0131l\u0131 i\u00e7in tahmin edilen 4.2 trilyon dolarl\u0131k e-ticaret hacmi Covid-19 ile birlikte \u00e7ok daha yukar\u0131larda seyredece\u011fe benziyor. \u0130\u015fte bu devasa pastadan pay alabilmek i\u00e7in yap\u0131lmas\u0131 gereken dijital d\u00fcnyan\u0131n beklentilerine cevap verebilmek.<\/p>\n\n\n\n<p>Covid-19 normal hayatta oldu\u011fu gibi dijital d\u00fcnya i\u00e7in de zorlay\u0131c\u0131 bir s\u00fcre\u00e7 olu\u015fturuyor. Bu s\u00fcre\u00e7 dijital d\u00fcnyadaki f\u0131rsatlar\u0131n de\u011ferlendirilebilece\u011fi \u00e7ok iyi bir d\u00f6nem. Mevcut sistemin i\u00e7inde COV\u0130D-19 sonras\u0131 d\u00fcnyan\u0131n ekonomisi, siyasi yap\u0131s\u0131 ve dijital d\u00fcnyaya bak\u0131\u015f a\u00e7\u0131s\u0131 etkileniyor. Bu vir\u00fcs olay\u0131n\u0131n y\u0131prat\u0131c\u0131 bir y\u00f6n\u00fcn\u00fcn olmas\u0131n\u0131n yan\u0131 s\u0131ra dijital d\u00fcnya i\u00e7in bir\u00e7ok f\u0131rsat\u0131 da beraberinde getiriyor.<\/p>\n\n\n\n<p>Covid-19 ile birlikte ara\u015ft\u0131rma \u015firketlerinin yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar korku ve pani\u011fin zirve yapt\u0131\u011f\u0131n\u0131 ortaya \u00e7\u0131kar\u0131yor. \u0130nsanlar zamanlar\u0131n\u0131n \u00f6nemli bir k\u0131sm\u0131n\u0131 evlerinde ge\u00e7iriyor. #Evdekal \u00e7a\u011fr\u0131lar\u0131na uyan insanlar bu d\u00f6nemde zaman\u0131n\u0131n \u00f6nemli bir k\u0131sm\u0131n\u0131 ba\u015fta internet olmak \u00fczere dijital d\u00fcnyan\u0131n y\u00fckselen arac\u0131 sosyal payla\u015f\u0131m a\u011flar\u0131yla ge\u00e7iriyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dijital D\u00fcnyay\u0131 Takip Y\u00fczde 50 Artt\u0131<\/h2>\n\n\n\n<p>Facebook, Instagram ve WhatsApp gibi sosyal payla\u015f\u0131m a\u011flar\u0131 ba\u015fta olmak \u00fczere dijital d\u00fcnyan\u0131n t\u00fcm unsurlar\u0131 hayat\u0131m\u0131z\u0131n tam da ortas\u0131nda yerle\u015fmi\u015f durumda. Al\u0131\u015fveri\u015f merkezlerinin ve bir\u00e7ok sekt\u00f6r\u00fcn i\u015fyerlerini kapatmas\u0131 ile birlikte soka\u011fa \u00e7\u0131kma yasaklar\u0131n\u0131n da ilan edilmesi ticareti durma noktas\u0131na getirdi. Ancak e-d\u00f6n\u00fc\u015f\u00fcme ayak uyduran \u015firketler dijital d\u00fcnyadaki faaliyetlerini s\u00fcrd\u00fcrmeye devam ediyor.<\/p>\n\n\n\n<p>\u0130nsanlar\u0131n 30 Aral\u0131k 2019 &#8211; 5 Ocak 2020 ve 16 Mart &#8211; 22 Mart tarihleri aras\u0131nda dijital d\u00fcnyadaki haber izleme ve takip etme oranlar\u0131 y\u00fczde 50 artt\u0131. \u0130nternet siteleri ve mobil uygulamalardan haber takip oranlar\u0131 Fransa\u2019da y\u00fczde 21, Almanya y\u00fczde 34, \u0130spanya\u2019da y\u00fczde 47 ve \u0130ngiltere\u2019de y\u00fczde 39 oran\u0131nda artt\u0131. COV\u0130D-19\u2019un sarst\u0131\u011f\u0131 \u00fclkelerin ba\u015f\u0131nda gelen \u0130talya\u2019da haberleri dijital d\u00fcnyadan takip etme oran\u0131 y\u00fczde 90 art\u0131\u015f g\u00f6sterdi.<\/p>\n\n\n\n<p>Youtube, Instagram ve WhatsApp gibi sosyal payla\u015f\u0131m a\u011flar\u0131n\u0131n takibi Avrupa\u2019da y\u00fczde 30 oran\u0131nda artt\u0131. COV\u0130D-19 ile birlikte online e\u011fitimde de patlama ya\u015fan\u0131yor. Dijital platformlarda verilen e\u011fitimlere y\u00f6nelme COV\u0130D-19 \u00f6ncesine g\u00f6re y\u00fczde 280 artt\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"420\" height=\"299\" src=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2020\/05\/ARA4-2.jpg\" alt=\"\" class=\"wp-image-2039\" srcset=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2020\/05\/ARA4-2.jpg 420w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2020\/05\/ARA4-2-300x214.jpg 300w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2020\/05\/ARA4-2-321x229.jpg 321w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Dijital D\u00fcnyaya A\u00e7\u0131lara Daha \u00c7ok Fark Edilebilirsiniz<\/h2>\n\n\n\n<p>Y\u00fczbinlerce insan\u0131n \u00f6lmesine neden olan ve sosyal izolasyon kavram\u0131n\u0131 hayat\u0131m\u0131za sokan Covid-19, dijital d\u00fcnyan\u0131n etkisinin daha \u00e7ok fark edilmesini sa\u011fl\u0131yor. Ara\u015ft\u0131rmalara g\u00f6re internet \u00fczerinden ticaret yapan \u015firketlerin y\u00fczde 40\u2019\u0131 faaliyetlerine devam ediyor. Ancak dijital d\u00fcnyada var olmayan \u015firketlerin neredeyse tamama yak\u0131n\u0131 b\u00fct\u00fcn sistemlerini durdurmu\u015f durumda. Bu geli\u015fme \u015firketler i\u00e7in bir fark\u0131ndal\u0131k olu\u015ftururken, firmalar ticari faaliyetlerinin devam edebilmelerinin en \u00f6nemli sebebinin dijital d\u00fcnyada var olmak oldu\u011funu anl\u0131yor.<\/p>\n\n\n\n<p>Dijital d\u00fcnyan\u0131n al\u0131\u015fveri\u015f merkezinde d\u00fckkan sahibi olabilmenin yollar\u0131;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130nternette g\u00f6r\u00fcn\u00fcr olmal\u0131s\u0131n\u0131z. Bunu sa\u011flaman\u0131n en kolay yolu iyi ve kaliteli bir siteye sahip olman\u0131z,<\/li><li>Ba\u015fta sosyal medya olmak \u00fczere internet mecralar\u0131nda reklam vermelisiniz,<\/li><li>\u0130\u00e7erik, sosyal medya ve dijital ticaret konusunda uzman iyi bir dijital medya ekibi kurmal\u0131s\u0131n\u0131z,<\/li><li>\u00dcr\u00fcn ve hizmetlerinize y\u00f6nelik do\u011fru bir i\u00e7erik stratejisi olu\u015fturmal\u0131s\u0131n\u0131z,<\/li><li>Dijital d\u00fcnyaya uygun farkl\u0131 stratejiler planlamal\u0131s\u0131n\u0131z.<\/li><\/ul>\n\n\n\n<p>\u00d6rne\u011fin; rakiplerinizden farkl\u0131 oldu\u011funuzu g\u00f6sterecek ve onlardan sizi ay\u0131rt edecek kampanya ve promosyonlar d\u00fczenlemelisiniz Dijital d\u00fcnyan\u0131n en \u00f6nemli arac\u0131 olan sosyal medyay\u0131 etkin kullan\u0131n.<\/p>\n\n\n\n<p>\u0130nternet d\u00fcnyas\u0131n\u0131n en zor viraj\u0131 g\u00fcven konusuna \u00f6nem verin. \u00dcr\u00fcn garantisi ve g\u00fcvencesi vererek m\u00fc\u015fterilerin g\u00fcvenini kazan\u0131n. Dijital d\u00fcnyada interaktif olun. M\u00fc\u015fterileriniz ve hedef kitleniz ile s\u00fcrekli ileti\u015fim halinde olacak canl\u0131 destek, m\u00fc\u015fteri ileti\u015fim hatt\u0131 ve sosyal medya kanallar\u0131n\u0131 kullan\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COV\u0130D-19 sonras\u0131 dijital d\u00fcnyada bir\u00e7ok \u015fey de\u011fi\u015fecek. Sosyal ya\u015fant\u0131m\u0131zdan, ticari faaliyetlerimize, i\u015f al\u0131\u015fkanl\u0131klar\u0131m\u0131zdan al\u0131\u015fveri\u015f y\u00f6ntemlerimize kadar hayat\u0131m\u0131zdaki t\u00fcm aktiviteler yeniden \u015fekillenecek. S\u00f6z konusu de\u011fi\u015fim en \u00e7ok da dijital d\u00fcnya i\u00e7in ger\u00e7ekle\u015fecek. 2021 y\u0131l\u0131 i\u00e7in tahmin edilen 4.2 trilyon dolarl\u0131k e-ticaret&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Covid 19 Dijital D\u00fcnyay\u0131 Nas\u0131l Etkiliyor? - G\u00fczel Hosting Internet Hizmetleri - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guzel.net.tr\/blog\/genel\/covid-19-dijital-dunyayi-nasil-etkiliyor.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Covid 19 Dijital D\u00fcnyay\u0131 Nas\u0131l Etkiliyor? - G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"og:description\" content=\"COV\u0130D-19 sonras\u0131 dijital d\u00fcnyada bir\u00e7ok \u015fey de\u011fi\u015fecek. 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Sosyal ya\u015fant\u0131m\u0131zdan, ticari faaliyetlerimize, i\u015f al\u0131\u015fkanl\u0131klar\u0131m\u0131zdan al\u0131\u015fveri\u015f y\u00f6ntemlerimize kadar hayat\u0131m\u0131zdaki t\u00fcm aktiviteler yeniden \u015fekillenecek. 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