{"id":1955,"date":"2020-01-13T09:27:59","date_gmt":"2020-01-13T07:27:59","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=1955"},"modified":"2020-01-13T12:23:26","modified_gmt":"2020-01-13T10:23:26","slug":"online-icerik-olustururken-dikkat-edilmesi-gerekenler-2","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/online-icerik-olustururken-dikkat-edilmesi-gerekenler-2.html","title":{"rendered":"Online \u0130\u00e7erik Olu\u015ftururken Dikkat Edilmesi Gerekenler"},"content":{"rendered":"\n<p>E\u011fer bir web projesine sahipseniz, onun i\u00e7in \u00f6zel\ni\u00e7erikler olu\u015fturmal\u0131s\u0131n\u0131z. Olu\u015fturulacak i\u00e7eriklerin nitelikli ve \u00f6zg\u00fcn olmas\u0131\ngerekiyor. \u00c7\u00fcnk\u00fc arama motorlar\u0131 sahip oldu\u011funuz i\u00e7eriklere bakarak projenize\nbir kalite skoru veriyor. Sahip oldu\u011funuz kalite skoru da web projenizin arama\nmotoru sonu\u00e7lar\u0131nda \u00f6n plana \u00e7\u0131kmas\u0131n\u0131 sa\u011fl\u0131yor. Peki, online i\u00e7erik nedir?\nOnline i\u00e7erik olu\u015ftururken nelere dikkat etmek gerekir? Nitelikli bir online\ni\u00e7erik web projenize neler sa\u011flar? \u0130\u015fte t\u00fcm bu sorular\u0131n cevaplar\u0131 ve \u00e7ok daha\nfazlas\u0131\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Online \u0130\u00e7erik Nedir?<\/h2>\n\n\n\n<p>Web projeleri i\u00e7inde yer alan t\u00fcm yay\u0131n unsurlar\u0131n\u0131\nifade eder. Online Content olarak da tan\u0131mlanan i\u00e7erikler;<\/p>\n\n\n\n<p>Metin,<\/p>\n\n\n\n<p>Video<\/p>\n\n\n\n<p>Ses,<\/p>\n\n\n\n<p>Foto\u011fraf,<\/p>\n\n\n\n<p>Animasyon,<\/p>\n\n\n\n<p>\u0130ll\u00fcstrasyon.<\/p>\n\n\n\n<p>Gibi pek \u00e7ok farkl\u0131 t\u00fcr\u00fc bulunan Hypertext Markup Language\n(HTML) ile uyum i\u00e7inde haz\u0131rlanmas\u0131 gereken \u00f6zel unsurlar\u0131 ifade eder. Online\ni\u00e7erikler; arama motoru botlar\u0131 taraf\u0131ndan alg\u0131lan\u0131r ve indexlenir,\nger\u00e7ekle\u015ftirilen ziyaretler ve al\u0131nan indexler web projenizin arama motoru\nsonu\u00e7lar\u0131ndaki s\u0131ralamalar\u0131na do\u011frudan etkide bulunur. Online i\u00e7erik alan\u0131nda\nyay\u0131nlanan ilk nitelikli T\u00fcrk\u00e7e kitab\u0131n yazar\u0131 Dr. Dalgal\u0131dere, online i\u00e7erik\ni\u00e7in yeni bir tan\u0131mda bulunuyor: \u201cY\u00fcksek etkile\u015fime sahip ve online mecrada\nbulunan; yaz\u0131, grafik, foto\u011fraf, ill\u00fcstrasyon, tablo, video, ses&nbsp; gibi t\u00fcm unsurlar\u0131 kapsayan hiper\nmetinlerdir.\u201d Yap\u0131lan tan\u0131mlamada yer alan hiper metin unsuru olu\u015fturulan\ni\u00e7eriklerin metin boyutuna vurgu yap\u0131yor. Haz\u0131rlanan t\u00fcm online i\u00e7erikler\nmutlaka arama motoru botlar\u0131yla y\u00fcksek oranda etkile\u015fimi girmelidir. Bunu ise\nancak HTML diliyle uyumlu unsurlarla ger\u00e7ekle\u015ftirebilirsiniz. Peki, bu nas\u0131l\nger\u00e7ekle\u015ftirilir? Online i\u00e7erik olu\u015ftururken nelere dikkat edilmesi gerekir?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Online \u0130\u00e7erik Olu\u015fturma Rehberi<\/h2>\n\n\n\n<p>Online i\u00e7erik olu\u015ftururken mutlaka hiper metinler olu\u015fturdu\u011funuzu\nunutmamal\u0131s\u0131n\u0131z. Haz\u0131rlanan metinlerin mutlaka ama mutlaka arama motoru\noptimizasyonu (SEO) ile uyumlu olmas\u0131 gerekiyor. \u0130\u00e7eri\u011fi olu\u015fturmadan \u00f6nce ise\n\u00f6zel ara\u015ft\u0131rmalar yapmak gerekiyor;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Anahtar kelime ara\u015ft\u0131rmas\u0131,<\/li><li>Mevcut i\u00e7eriklerinizin durumunun\ntespiti,<\/li><li>Rakiplerin i\u00e7erik analizleri,<\/li><li>Yan anahtar kelime ara\u015ft\u0131rmas\u0131,<\/li><li>\u0130nsanlar\u0131n i\u015finiz hakk\u0131nda neler\nmerak etti\u011fini ara\u015ft\u0131r\u0131n. <\/li><\/ul>\n\n\n\n<p>S\u0131ralanan t\u00fcm unsurlar olu\u015fturaca\u011f\u0131n\u0131z i\u00e7eriklerin\nhiper text olarak alg\u0131lanmas\u0131na yard\u0131mc\u0131 olacak. Anahtar kelime ve yan anahtar\nkelime ara\u015ft\u0131rmalar\u0131 i\u00e7in geli\u015ftirilmi\u015f onlarca arac\u0131 internet \u00fczerinden\nbulabilirsiniz. Sahip oldu\u011funuz mevcut i\u00e7eriklerinizin hangi s\u0131ralamada oldu\u011fu\nve nas\u0131l indexlendi\u011fini kontrol etmek i\u00e7in de benzer ara\u00e7lardan\nfaydalanabilirsiniz. Kendi web projeniz i\u00e7in yapt\u0131\u011f\u0131n\u0131z ara\u015ft\u0131rmay\u0131\nrakipleriniz i\u00e7in de yapmay\u0131 unutmay\u0131n. Online i\u00e7erik olu\u015fturmadan \u00f6nce sesleri\ndinlemek olduk\u00e7a \u00f6nemlidir. Sahip oldu\u011funuz web projesinin alan\u0131yla ilgili\ninsanlar\u0131n neler konu\u015ftu\u011funuz, neleri merak etti\u011fini iyi dinleyin. Bunun i\u00e7in\nhem bire bir m\u00fclakatlar yapabilir hem de \u00f6zel ara\u00e7larla insanlar\u0131n neler\nhakk\u0131nda konu\u015ftuklar\u0131n\u0131 inceleyebilirsiniz. T\u00fcm bu \u00e7al\u0131\u015fmalar\u0131\nger\u00e7ekle\u015ftirdikten sonra art\u0131k \u00f6n\u00fcn\u00fczde do\u011fru verilerle nitelikli i\u00e7erik\nplanlaman\u0131z\u0131 yapabilirsiniz. <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"420\" height=\"299\" src=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2020\/01\/Online_Arago\u0308rsel-4.png\" alt=\"\" data-id=\"1957\" data-full-url=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2020\/01\/Online_Arago\u0308rsel-4.png\" data-link=\"https:\/\/www.guzel.net.tr\/blog\/?attachment_id=1957\" class=\"wp-image-1957\" srcset=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2020\/01\/Online_Arago\u0308rsel-4.png 420w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2020\/01\/Online_Arago\u0308rsel-4-300x214.png 300w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2020\/01\/Online_Arago\u0308rsel-4-321x229.png 321w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Online \u0130\u00e7erik Olu\u015ftururken Nelere Dikkat Edilmeli<\/h2>\n\n\n\n<p>Ara\u015ft\u0131rma sonras\u0131nda i\u00e7erik \u00fcretmeye\nba\u015flayabilirsiniz. Online i\u00e7erikler olu\u015ftururken do\u011frudan bilgi odakl\u0131 ve\nger\u00e7ekten kullan\u0131c\u0131lar\u0131n ya\u015fam\u0131na dokunabilecek konulara odaklanmaya \u00e7al\u0131\u015f\u0131n.\nWeb projenizin i\u00e7ine mutlaka \u00f6zel bir SEO arac\u0131 ekleyin ve anahtar kelime, yan\nanahtar kelime, title, meta description, alt text gibi unsurlar\u0131 sisteme uyumlu\nbi\u00e7imde girin. Maddeler halinde a\u00e7\u0131klay\u0131n ve mutlaka g\u00fc\u00e7l\u00fc g\u00f6rsel i\u00e7erikler\nkullanarak anlatt\u0131\u011f\u0131n\u0131z i\u00e7eri\u011fi daha anla\u015f\u0131l\u0131r ve kolayca indexlenebilecek bir\nbi\u00e7ime d\u00f6n\u00fc\u015ft\u00fcr\u00fcn. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Her i\u00e7erik i\u00e7in do\u011fru anahtar\nkelimeleri belirleyin,<\/li><li>\u0130\u00e7erikleri olu\u015ftururken dilbilgisi\nkurallar\u0131na dikkat edin,<\/li><li>Mutlaka nitelikli ara ba\u015fl\u0131klar,\nmaddelendirmeler kullan\u0131n,<\/li><li>Tan\u0131mlamalar yapmaktan \u00e7ekinmeyin,\nbilgiye odaklan\u0131n.<\/li><\/ul>\n\n\n\n<p>S\u0131ralanan unsurlara dikkat etmeniz do\u011fru i\u00e7erikler\nolu\u015fturman\u0131z\u0131 sa\u011flayacak. B\u00f6ylelikle arama motoru taraf\u0131ndan nitelikli web\nprojeleri aras\u0131nda yer alabileceksiniz. Kaliteli online i\u00e7eriklere sahip olan\nsiteler arama motoru s\u0131ralamas\u0131nda \u00f6n s\u0131ralarda g\u00f6sterilir. \u00d6n s\u0131ralarda\ng\u00f6sterilmek ise daha fazla organik trafik alman\u0131z\u0131 sa\u011flar. Yeni ziyaret\u00e7iler\nise elbette do\u011fru ve nitelikli bi\u00e7imde haz\u0131rlanan bir web projesinde yer alan\n\u00fcr\u00fcn ve hizmetlerin sat\u0131\u015f\u0131n\u0131 y\u00fckseltir. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>E\u011fer bir web projesine sahipseniz, onun i\u00e7in \u00f6zel i\u00e7erikler olu\u015fturmal\u0131s\u0131n\u0131z. Olu\u015fturulacak i\u00e7eriklerin nitelikli ve \u00f6zg\u00fcn olmas\u0131 gerekiyor. \u00c7\u00fcnk\u00fc arama motorlar\u0131 sahip oldu\u011funuz i\u00e7eriklere bakarak projenize bir kalite skoru veriyor. Sahip oldu\u011funuz kalite skoru da web projenizin arama motoru sonu\u00e7lar\u0131nda \u00f6n&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online \u0130\u00e7erik Olu\u015ftururken Dikkat Edilmesi Gerekenler - G\u00fczel Hosting Internet Hizmetleri - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guzel.net.tr\/blog\/genel\/online-icerik-olustururken-dikkat-edilmesi-gerekenler-2.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online \u0130\u00e7erik Olu\u015ftururken Dikkat Edilmesi Gerekenler - G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"og:description\" content=\"E\u011fer bir web projesine sahipseniz, onun i\u00e7in \u00f6zel i\u00e7erikler olu\u015fturmal\u0131s\u0131n\u0131z. Olu\u015fturulacak i\u00e7eriklerin nitelikli ve \u00f6zg\u00fcn olmas\u0131 gerekiyor. \u00c7\u00fcnk\u00fc arama motorlar\u0131 sahip oldu\u011funuz i\u00e7eriklere bakarak projenize bir kalite skoru veriyor. 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