{"id":1941,"date":"2020-01-09T16:17:48","date_gmt":"2020-01-09T14:17:48","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=1941"},"modified":"2020-01-13T12:25:10","modified_gmt":"2020-01-13T10:25:10","slug":"featured-snippet-nedir-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/featured-snippet-nedir-ne-ise-yarar.html","title":{"rendered":"Featured Snippet Nedir? Ne \u0130\u015fe Yarar?"},"content":{"rendered":"\n
Featured Snippet; Google taraf\u0131ndan web projesi\nsahiplerine sundu\u011fu yeni bir f\u0131rsat ve hedef olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Olduk\u00e7a\n\u00f6zel bir i\u015f oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn. Sahip oldu\u011fu yap\u0131s\u0131yla arama motoru optimizasyonu\n(SEO) i\u015fiyle ilgilenenlerin yak\u0131ndan ilgilendi\u011fi bir konu olarak kar\u015f\u0131m\u0131zda\nduruyor. Peki, Featured Snippet nedir? Nas\u0131l bir yap\u0131ya sahiptir? Nas\u0131l\nolu\u015fturulur? \u0130\u015fte t\u00fcm bu sorular\u0131n cevaplar\u0131 ve \u00e7ok daha fazlas\u0131\u2026<\/p>\n\n\n\n
Featured Snippet Nedir?<\/h2>\n\n\n\n
Featured Snippet, T\u00fcrk\u00e7e olarak \u00f6ne \u00e7\u0131kar\u0131lan\nsonu\u00e7 sayfalar\u0131 olarak d\u00fc\u015f\u00fcn\u00fclebilir. Position Zero yani s\u0131f\u0131r\u0131nc\u0131 s\u0131ra olarak\nda tan\u0131mlan\u0131r. En basit tan\u0131m\u0131yla ise arama yapan kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na kutu\ni\u00e7inde \u00f6zel bir g\u00f6sterimle \u00f6ne \u00e7\u0131kar\u0131lan sonu\u00e7lar olarak ifade edilebilir.\nGoogle ise bu alanda yer almak isteyen web projesi sahiplerinin \u00f6zel ve\nnitelikli i\u00e7erikler olu\u015fturmas\u0131 gerekti\u011fini s\u00f6yl\u00fcyor. Ancak bu konuda yap\u0131lan\nistatistikler g\u00f6steriyor ki, \u00f6ne \u00e7\u0131kar\u0131lm\u0131\u015f alanlarda yer alan sitelerin b\u00fcy\u00fck\nbir k\u0131sm\u0131 arama sonu\u00e7lar\u0131nda ilk 10\u2019un i\u00e7inde yer alanlardan olu\u015fuyor. \u00d6ne\n\u00e7\u0131kar\u0131lm\u0131\u015f alanlarda yer alabilmek i\u00e7in yap\u0131lmas\u0131 gereken en \u00f6nemli \u015fey; do\u011fru\nve nitelikli i\u00e7eriklerle kullan\u0131c\u0131lar\u0131n arama sorular\u0131na cevaplar vermek.<\/p>\n\n\n\n
Featured Snippet Hangi T\u00fcrlere Sahiptir?<\/h2>\n\n\n\n
Featured Snippet tek bir tip olarak kar\u015f\u0131m\u0131za\n\u00e7\u0131km\u0131yor. Temelde ise 3 farkl\u0131 bi\u00e7imiyle \u00f6n plana \u00e7\u0131k\u0131yor. <\/p>\n\n\n\n
Liste<\/li>
Tablo<\/li>
Paragraf<\/li><\/ul>\n\n\n\n
Featured Snippet Liste<\/h2>\n\n\n\n
Arama motoru kullan\u0131c\u0131lar\u0131 taraf\u0131ndan y\u00f6neltilen\nsorulara listeler halinde nitelikli cevaplar veren i\u00e7erikler olu\u015fturman\u0131z\nhalinde liste bi\u00e7iminde \u00f6ne \u00e7\u0131kar\u0131labilirsiniz. \u00d6zel bir kutu i\u00e7inde s\u0131f\u0131r\u0131nc\u0131\ns\u0131rada g\u00f6sterilen i\u00e7eri\u011finizin; maddeleri, a\u00e7\u0131klama k\u0131sm\u0131, foto\u011fraf ve title\nk\u0131s\u0131mlar\u0131 ayr\u0131nt\u0131lar\u0131yla veriliyor. Reklaml\u0131 alanlar dahi kald\u0131r\u0131l\u0131yor ve arama\nmotoru sonu\u00e7 sayfas\u0131 (SERP) i\u00e7inde i\u00e7eri\u011finiz \u00f6zel bir yere, en \u00fcste\nyerle\u015ftiriliyor. <\/p>\n\n\n\n
Featured Snippet Tablo<\/h2>\n\n\n\n
Herhangi bir konuyla ilgili haz\u0131rlanm\u0131\u015f \u00f6zel\ni\u00e7eri\u011finiz tablolar i\u00e7eriyorsa tablo bi\u00e7imli \u00f6ne \u00e7\u0131kar\u0131lm\u0131\u015f alanlarda\ng\u00f6sterilme ihtimaliniz bulunuyor. Web projeniz i\u00e7inde yer alan tablolar kutu\ni\u00e7inde \u00f6zel bir bi\u00e7imde \u00f6ne \u00e7\u0131kar\u0131l\u0131yor. Olu\u015fturulan tablolar\u0131n a\u00e7\u0131klay\u0131c\u0131 ve\nger\u00e7ek anlamda herhangi bir konu hakk\u0131nda nitelikli cevaplar i\u00e7ermesi\ngerekiyor. <\/p>\n\n\n\n
Featured Snippet Paragraf<\/h2>\n\n\n\n
E\u011fer web projeniz herhangi bir soruya bilgi\ni\u00e7erikli bi\u00e7imde cevap veriyorsa; \u00f6ne \u00e7\u0131kar\u0131lm\u0131\u015f alanda paragraf halinde\ng\u00f6r\u00fclme ihtimaliniz bulunuyor. \u00d6zel bir kutu i\u00e7inde verdi\u011finiz bilgi, resim,\ntitle gibi t\u00fcm unsurlar\u0131n\u0131z \u00f6ne \u00e7\u0131kar\u0131l\u0131yor. Paragraf bi\u00e7imli \u00f6ne \u00e7\u0131kar\u0131lmak\nistenen sayfalar i\u00e7in mutlaka nitelikli i\u00e7erikler olu\u015fturulmas\u0131 gerekiyor. <\/p>\n\n\n\n<\/figure>\n\n\n\n
Featured Snippet Nas\u0131l Olu\u015fturulur?<\/h2>\n\n\n\n
\u00d6ne \u00e7\u0131kar\u0131lm\u0131\u015f alanlarda yer almak istiyorsan\u0131z,\nnitelikli i\u00e7erikler olu\u015fturmal\u0131s\u0131n\u0131z ancak bunu yaparken arama motoru optimizasyonu\n(SEO) kurallar\u0131na da dikkat etmelisiniz. \u00d6rne\u011fin; \u015firketiniz butik yay\u0131nc\u0131l\u0131k\nyap\u0131yor ve insanlara ki\u015fiye \u00f6zel kitap bask\u0131lar\u0131 olu\u015fturuyor. B\u00f6yle bir i\u015f i\u00e7in\nmutlaka kitap bask\u0131 s\u00fcre\u00e7lerini tan\u0131mlayan \u00f6zel bir i\u00e7erik olu\u015fturman\u0131z\ngerekiyor. Kitap nas\u0131l bas\u0131l\u0131r? Gibi bir i\u00e7eri\u011fi maddeler halinde ve a\u00e7\u0131klay\u0131c\u0131\nbi\u00e7imde olu\u015fturmal\u0131s\u0131n\u0131z. Do\u011fru bilgiyi a\u00e7\u0131klay\u0131c\u0131 bi\u00e7imde vermelisiniz. T\u00fcm\nbunlar\u0131n yan\u0131 s\u0131ra yapman\u0131z gereken baz\u0131 \u00f6zel ad\u0131mlar da bulunuyor. \u00d6ncelikle\nnitelikli sorular sorun. \u0130\u015fte size \u00f6zel bir soru ve cevaplar\u0131; featured snippet\ni\u00e7in yap\u0131lmas\u0131 gerekenler nelerdir? <\/p>\n\n\n\n
\u0130ki ve daha fazla kelimeden\nolu\u015fan uzun kuyruklu kelimeler belirleyin,<\/li>
Elbette, s\u0131ralanan t\u00fcm unsurlar SEO ile uyumlu bi\u00e7imde web projenizin i\u00e7ine yerle\u015ftirmeniz gerekti\u011fini unutmamal\u0131s\u0131n\u0131z. Sonu\u00e7 olarak; \u00f6ne \u00e7\u0131kar\u0131lm\u0131\u015f alanlarda bulunmak web projenize ciddi \u00f6l\u00e7\u00fcde organik ziyaret\u00e7i sa\u011flar ve projenizin kalite skorunu yukar\u0131lara ta\u015f\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
Featured Snippet; Google taraf\u0131ndan web projesi sahiplerine sundu\u011fu yeni bir f\u0131rsat ve hedef olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Olduk\u00e7a \u00f6zel bir i\u015f oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn. Sahip oldu\u011fu yap\u0131s\u0131yla arama motoru optimizasyonu (SEO) i\u015fiyle ilgilenenlerin yak\u0131ndan ilgilendi\u011fi bir konu olarak kar\u015f\u0131m\u0131zda duruyor. Peki,…<\/p>\n","protected":false},"author":3,"featured_media":1946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"\n
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