{"id":1830,"date":"2019-11-18T16:28:21","date_gmt":"2019-11-18T14:28:21","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=1830"},"modified":"2019-11-18T16:28:23","modified_gmt":"2019-11-18T14:28:23","slug":"bir-pazarlama-kampanyasi-nasil-planlanir-duzenlenir-ve-yurutulur","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/bir-pazarlama-kampanyasi-nasil-planlanir-duzenlenir-ve-yurutulur.html","title":{"rendered":"Bir pazarlama kampanyas\u0131 nas\u0131l planlan\u0131r, d\u00fczenlenir ve y\u00fcr\u00fct\u00fcl\u00fcr"},"content":{"rendered":"\n<p><em>Yazar: Alisha Shibli<\/em><\/p>\n\n\n\n<p><em>Profil ve \u00f6zge\u00e7mi\u015f bilgileri:\u00a0<\/em><a href=\"https:\/\/radix.press\/alishabio\"><em>https:\/\/radix.press\/alishabio<\/em><\/a><\/p>\n\n\n\n<p>\u0130\u015fletmelerin m\u00fc\u015fterilerine ula\u015fmak i\u00e7in kullanabilecekleri kanallar\u0131n \u00e7o\u011falmas\u0131, pazarlamaya y\u00f6nelik entegre bir yakla\u015f\u0131m ihtiyac\u0131 yaratt\u0131. Bu t\u00fcr bir yakla\u015f\u0131m, marka mesaj\u0131n\u0131n tutarl\u0131 kalmas\u0131n\u0131 da yard\u0131mc\u0131 oluyor.&nbsp;<\/p>\n\n\n\n<p><strong><em>Translation of image text:<\/em><\/strong><em><\/em><em>Entegre bir pazarlama kampanyas\u0131, markan\u0131n ve \u015firketin eri\u015febildi\u011fi farkl\u0131 kanallarda iletilen mesajlar\u0131n birbiriyle tutarl\u0131 olmas\u0131n\u0131 sa\u011flayan ve her \u015feyi kapsayan \u00e7ok kanall\u0131 bir stratejidir.&nbsp;<\/em><\/p>\n\n\n\n<p>Bunlara televizyon, radyo, telefon reklamc\u0131l\u0131\u011f\u0131 ve g\u00f6rsel reklamc\u0131l\u0131k gibi geleneksel kanallar ile eposta, blog, SMS, sosyal medya gibi geleneksel olmayan kanallar d\u00e2hildir.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Neden entegre bir reklamc\u0131l\u0131k anlay\u0131\u015f\u0131 kullanmak gerekir?<\/h1>\n\n\n\n<p>Entegre bir reklamc\u0131l\u0131k anlay\u0131\u015f\u0131, markan\u0131z\u0131n m\u00fc\u015fteriler ile ayn\u0131 frekansta olmas\u0131n\u0131 sa\u011flayacakt\u0131r. Farkl\u0131 kanallar \u00fczerinde tutarl\u0131 bir mesaj vermek, m\u00fc\u015fterilerin g\u00fcvenini ve sadakatini art\u0131racak, bu da sat\u0131\u015flar\u0131n\u0131z\u0131 ve kar oran\u0131n\u0131z\u0131 olumlu y\u00f6nde etkileyecektir.&nbsp;<\/p>\n\n\n\n<p>Ancak entegre kampanyalar yo\u011fun bir planlama, i\u015fbirli\u011fi, takip ve analiz s\u00fcreci gerektirdi\u011fi i\u00e7in ka\u00e7\u0131n\u0131lmaz bir \u015fekilde daha karma\u015f\u0131kt\u0131r. Kampanyan\u0131za a\u015fa\u011f\u0131daki alt\u0131 ad\u0131m\u0131 d\u00e2hil etmek, hedeflerinize daha verimli bir \u015fekilde ula\u015fman\u0131z\u0131 ve m\u00fcmk\u00fcn olan en iyi sonu\u00e7lar\u0131 elde edebilmek i\u00e7in koordineli bir \u015fekilde yakla\u015fman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Kampanya hedeflerini belirleyin<\/h2>\n\n\n\n<p>Ba\u015flamadan \u00f6nce, kaynaklar\u0131n\u0131z\u0131 s\u0131ralamak ve stratejinizdeki \u00e7e\u015fitli ad\u0131mlar\u0131 yap\u0131land\u0131rmak i\u00e7in temel hedeflerinizi planlaman\u0131z \u00f6nemli ve gereklidir. Plan yapmaya ba\u015flamadan \u00f6nce, ekibinizle konu\u015farak kampanya amac\u0131n\u0131n a\u015fa\u011f\u0131dakilerden hangisi oldu\u011funu belirleyin:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Marka fark\u0131ndal\u0131\u011f\u0131 yaratmak<\/li><li>Yeni m\u00fc\u015fterilerin dikkatini \u00e7ekmek<\/li><li>Marka sadakatini g\u00fc\u00e7lendirmek<\/li><li>Gelirleri art\u0131rmak<\/li><li>Anlaml\u0131 marka ortakl\u0131klar\u0131 yaratmak<\/li><\/ul>\n\n\n\n<p>Ana hedefiniz bunlardan herhangi biri veya bir ka\u00e7 tanesi olabilir. Hedeflerinizi listelemek, kampanyan\u0131z\u0131 organize edebilmenizi ve kat etti\u011finiz ilerlemeyi takip edebilmenizi sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-gallery aligncenter columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/11\/Guzel-Hosting-Integrated-Marketing-Campaign-1024x683.png\" alt=\"\" data-id=\"1832\" data-link=\"https:\/\/www.guzel.net.tr\/blog\/?attachment_id=1832\" class=\"wp-image-1832\" srcset=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/11\/Guzel-Hosting-Integrated-Marketing-Campaign-1024x683.png 1024w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/11\/Guzel-Hosting-Integrated-Marketing-Campaign-300x200.png 300w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/11\/Guzel-Hosting-Integrated-Marketing-Campaign-768x512.png 768w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/11\/Guzel-Hosting-Integrated-Marketing-Campaign.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Hedef kitlenizi tan\u0131y\u0131n<\/h2>\n\n\n\n<p>Hedef kitleniz i\u00e7in bir karakter profili yaratmak, do\u011fru kanallar\u0131 bulman\u0131z\u0131 ve kampanya mesaj\u0131n\u0131n \u00fcslubunu, i\u00e7eri\u011fini ve \u015feklini belirlemenizi sa\u011flayacakt\u0131r. Hedef kitlenizin profilini olu\u015ftururken a\u015fa\u011f\u0131daki hususlar\u0131 dikkate alabilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130\u015f unvan\u0131<\/li><li>End\u00fcstri<\/li><li>E\u011fitim durumu&nbsp;<\/li><li>Ki\u015filik t\u00fcr\u00fc<\/li><li>Gelir grubu<\/li><li>Harcama al\u0131\u015fkanl\u0131klar\u0131<\/li><li>\u25cf&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;T\u00fcketti\u011fi i\u00e7erik t\u00fcrleri<\/li><li>\u0130\u00e7erik bulmak i\u00e7in hangi medyay\u0131 tercih etti\u011fi<\/li><li>Okudu\u011fu blog\/gazete\/dergi<\/li><li>Kat\u0131ld\u0131\u011f\u0131 etkinlik t\u00fcrleri<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Ana mesaj\u0131n\u0131z\u0131 tan\u0131mlay\u0131n<\/h2>\n\n\n\n<p>Kampanyan\u0131z\u0131n ana mesaj\u0131n\u0131 tarif eden birka\u00e7 sat\u0131r bulun. Kampanyada kullan\u0131lacak \u00fcsluba ve hitap \u015fekline karar verin \u2013 her ikisi de markaya uygun olmal\u0131d\u0131r. Bu \u00fcslup ve hitap \u015feklini t\u00fcm \u00e7al\u0131\u015fmalarda ve ileti\u015fimde kullanabilmeleri i\u00e7in ekibinize \u00f6nceden bildirin.&nbsp;<\/p>\n\n\n\n<p>Ana mesaj\u0131n\u0131zdaki tutarl\u0131l\u0131\u011f\u0131 koruman\u0131n yollar\u0131nda biri de, ince detaylara dikkat etmektir. \u00d6rne\u011fin, bir e-ticaret i\u015fletmesinin yeni bir \u00fcr\u00fcn \u00e7e\u015fidini piyasaya s\u00fcrmek \u00fczere oldu\u011funu d\u00fc\u015f\u00fcnelim. Sosyal medya ve di\u011fer pazarlama ileti\u015fimlerinde markaya \u00f6zg\u00fc k\u0131sa ba\u011flant\u0131 \u015feklinde kullan\u0131labilecek bir alan ad\u0131 yaratabilirsiniz.<\/p>\n\n\n\n<p>Twitter \u00fczerinde mesaj\u0131n\u0131z \u015fu olabilir:&nbsp;<a href=\"http:\/\/www.urunadi.store\/\"><strong><em>www.urunadi.store<\/em><\/strong><\/a><strong><em>sitesinde yeni \u00fcr\u00fcn\u00fcm\u00fcz\u00fc deneyin!<\/em><\/strong><\/p>\n\n\n\n<p>Instagram \u00fczerinde, \u015fu kullan\u0131c\u0131 ad\u0131na sahip yeni bir hesap olu\u015fturabilirsiniz:&nbsp;<strong><em>urunadi.store<\/em><\/strong><\/p>\n\n\n\n<p>Web afi\u015fleri ve reklamlar\u0131nda, kullan\u0131c\u0131lar\u0131 \u015fu sayfaya y\u00f6nlendiren bir URL kullanabilirsiniz:&nbsp;<a href=\"http:\/\/www.urunadi.store\/\"><strong><em>www.urunadi.store<\/em><\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u0130leti\u015fim kanallar\u0131n\u0131z\u0131 se\u00e7in<\/h2>\n\n\n\n<p>T\u00fcm entegre kampanyalar \u00e7ok say\u0131da kanal\u0131n kullan\u0131lmas\u0131n\u0131 gerektirir. Geleneksel ve dijital kanallar aras\u0131nda s\u00fcrekli olarak ge\u00e7i\u015f yapmak, en deneyimli reklamc\u0131lar\u0131 bile zorlayabilir. Sizin i\u00e7in do\u011fru kanal\u0131n hangisi oldu\u011funa, kampanya hedefiniz ve hitap etti\u011finiz m\u00fc\u015fteri profili karar verecektir.&nbsp;<\/p>\n\n\n\n<p>Se\u00e7ti\u011finiz kanallar\u0131 nas\u0131l e\u015fle\u015ftirdi\u011finiz de eri\u015fim alan\u0131n\u0131z\u0131 etkiler. Hedefledi\u011finiz m\u00fc\u015fteri kitlesinin demografik \u00f6zelliklerini ve i\u00e7erik t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131 do\u011fru bir \u015fekilde anlamak, ak\u0131ll\u0131ca bir se\u00e7im yapman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<p>Sekt\u00f6r\u00fcn\u00fcz\u00fcn do\u011fas\u0131n\u0131, markan\u0131z\u0131n ki\u015fili\u011fini ve ekibinizin deneyimini de dikkate almal\u0131s\u0131n\u0131z. Herkesin yapt\u0131\u011f\u0131ndan farkl\u0131 bir \u015fey denemekten ve hem markan\u0131za, hem de m\u00fc\u015fterilerinize uygun yeni bir kanal se\u00e7mekten korkmay\u0131n.&nbsp;<\/p>\n\n\n\n<p>\u00d6rne\u011fin, Facebook mant\u0131kl\u0131 bir kanal se\u00e7imi gibi g\u00f6r\u00fcnebilir ancak m\u00fc\u015fteri kitleniz internet veya sosyal medya \u00fczerinde aktif de\u011filse Facebook kullanman\u0131n hi\u00e7bir anlam\u0131 yoktur. Bu tip bir m\u00fc\u015fteri kitlesi i\u00e7in, radyo veya televizyon gibi geleneksel bir kanal \u00e7ok daha etkili olacakt\u0131r.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Ekibinizi toplay\u0131n<\/h2>\n\n\n\n<p>Kampanya plan\u0131n\u0131z haz\u0131r olduktan sonra, do\u011fru ki\u015fileri do\u011fru i\u015flere yerle\u015ftirdi\u011finizden emin olman\u0131z gerekir.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130\u00e7erik yaratmak i\u00e7in kendi b\u00fcnyenizde yeterli say\u0131da yetkin \u00e7al\u0131\u015fan\u0131n\u0131z var m\u0131?&nbsp;<\/li><li>Ekibiniz birden \u00e7ok kanal \u00fczerinde i\u00e7erik yaratmak ve y\u00f6netmek konusunda deneyimli mi?<\/li><li>Ekibiniz entegre bir kampanyay\u0131 y\u00fcr\u00fctmek i\u00e7in gerekli olan kapasiteye sahip mi?&nbsp;<\/li><\/ul>\n\n\n\n<p>Bu sorular\u0131n t\u00fcm\u00fc, kampanyan\u0131z\u0131n nas\u0131l y\u00fcr\u00fct\u00fclece\u011fini ve i\u00e7erik, tasar\u0131m, dan\u0131\u015fmanl\u0131k ihtiya\u00e7lar\u0131n\u0131z i\u00e7in \u00fc\u00e7\u00fcnc\u00fc ki\u015fileri kullanman\u0131z gerekip gerekmedi\u011fini belirleyecektir.&nbsp;<\/p>\n\n\n\n<p>Ekibiniz ne kadar b\u00fcy\u00fckse, a\u00e7\u0131k bir i\u015f ak\u0131\u015f\u0131 ve ileti\u015fim hatlar\u0131na sahip olmak da o denli \u00f6nemli olur. Bir kampanya \u00f6zeti olu\u015fturarak planlama, y\u00f6netim, takip safhalar\u0131nda \u00e7al\u0131\u015fan t\u00fcm ekipler ile payla\u015fmak, herkesin kampanya hedeflerinden haberdar olmas\u0131n\u0131 ve ne yapmalar\u0131 gerekti\u011fini anlamalar\u0131n\u0131 sa\u011flayacakt\u0131r.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/asana.com\/\">Asana<\/a>gibi \u00e7evrimi\u00e7i bir y\u00f6netim arac\u0131 kullanmak, i\u015f teslim tarihlerinin takip edilmesinde ve \u015feffafl\u0131\u011f\u0131n korunmas\u0131nda yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Kampanyay\u0131 takip edin<\/h2>\n\n\n\n<p>\u00c7ok kanall\u0131 bir entegre kampanya, tan\u0131m\u0131 gere\u011fi tek bir ba\u015far\u0131 fakt\u00f6r\u00fcne ba\u011fl\u0131 kalamaz. Birinin kampanyay\u0131 de\u011fi\u015fik a\u015famalar boyunca ve kanallar \u00fczerinde izlemek i\u00e7in gerekli olan takip ve analitik mekanizmalar\u0131n\u0131 kullanmas\u0131 gerekir. Bu ama\u00e7 i\u00e7in, kampanyan\u0131z\u0131n ba\u015far\u0131 seviyesini \u00f6l\u00e7ebilecek kilit performans g\u00f6stergelerini (KPG) belirlemek \u015fartt\u0131r.<\/p>\n\n\n\n<p>Kampanyan\u0131z\u0131 de\u011fi\u015fik a\u015famalar boyunca takip etmek, sadece gelecekteki kampanyalar\u0131n\u0131z s\u0131ras\u0131nda yapman\u0131z gerekenler hakk\u0131nda bilgi sahibi olman\u0131z\u0131 sa\u011flamakla kalmaz. Ayn\u0131 zamanda h\u00e2lihaz\u0131rdaki stratejinizin, kaynaklar\u0131n\u0131z\u0131n ve ekibinizin g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini de\u011ferlendirmenize de yard\u0131mc\u0131 olur.&nbsp;<\/p>\n\n\n\n<p>Kampanya takibi, kampanyan\u0131z \u00fczerinde gerekli olan de\u011fi\u015fiklikleri do\u011fru zamanda yaparak rotadan \u00e7\u0131kmaman\u0131z\u0131 ve ba\u015far\u0131 \u015fans\u0131n\u0131z\u0131 art\u0131rman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Sonu\u00e7<\/h1>\n\n\n\n<p>Kesintisiz m\u00fc\u015fteri deneyimi, g\u00fcn\u00fcm\u00fczde ancak entegre bir pazarlama yakla\u015f\u0131m\u0131 ile elde edebilecek olan tan\u0131n\u0131rl\u0131k, g\u00fcven ve sadakat sayesinde elde edilebilir. Titiz \u015fekilde planlanm\u0131\u015f, ortakla\u015fa uygulanm\u0131\u015f ve etkili \u015fekilde takip edilmi\u015f bir kampanya; sadece m\u00fc\u015fterilerinizin markan\u0131z\u0131 alg\u0131lama \u015fekli \u00fczerinde de\u011fil, kurumsal verimlilik ve tak\u0131m morali \u00fczerinde de olumlu etkiler yaratacakt\u0131r.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yazar: Alisha Shibli Profil ve \u00f6zge\u00e7mi\u015f bilgileri:\u00a0https:\/\/radix.press\/alishabio \u0130\u015fletmelerin m\u00fc\u015fterilerine ula\u015fmak i\u00e7in kullanabilecekleri kanallar\u0131n \u00e7o\u011falmas\u0131, pazarlamaya y\u00f6nelik entegre bir yakla\u015f\u0131m ihtiyac\u0131 yaratt\u0131. Bu t\u00fcr bir yakla\u015f\u0131m, marka mesaj\u0131n\u0131n tutarl\u0131 kalmas\u0131n\u0131 da yard\u0131mc\u0131 oluyor.&nbsp; Translation of image text:Entegre bir pazarlama kampanyas\u0131, markan\u0131n&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bir pazarlama kampanyas\u0131 nas\u0131l planlan\u0131r, d\u00fczenlenir ve y\u00fcr\u00fct\u00fcl\u00fcr - G\u00fczel Hosting Internet Hizmetleri - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guzel.net.tr\/blog\/genel\/bir-pazarlama-kampanyasi-nasil-planlanir-duzenlenir-ve-yurutulur.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bir pazarlama kampanyas\u0131 nas\u0131l planlan\u0131r, d\u00fczenlenir ve y\u00fcr\u00fct\u00fcl\u00fcr - G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"og:description\" content=\"Yazar: Alisha Shibli Profil ve \u00f6zge\u00e7mi\u015f bilgileri:\u00a0https:\/\/radix.press\/alishabio \u0130\u015fletmelerin m\u00fc\u015fterilerine ula\u015fmak i\u00e7in kullanabilecekleri kanallar\u0131n \u00e7o\u011falmas\u0131, pazarlamaya y\u00f6nelik entegre bir yakla\u015f\u0131m ihtiyac\u0131 yaratt\u0131. 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