{"id":1821,"date":"2019-11-04T15:46:49","date_gmt":"2019-11-04T13:46:49","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=1821"},"modified":"2019-11-05T15:34:53","modified_gmt":"2019-11-05T13:34:53","slug":"1821","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/1821.html","title":{"rendered":"Al\u0131\u015fveri\u015f Sepeti \u0130ptallerinin \u00dcstesinden Gelmenin 5 Etkili Yolu"},"content":{"rendered":"\n<p><em>Yazar: Alisha Shibli<\/em><\/p>\n\n\n\n<p><em>Profil ve \u00f6zge\u00e7mi\u015f bilgileri: Alisha, .STORE ve .TECH gibi en ba\u015far\u0131l\u0131 yeni alan adlar\u0131n\u0131 tedav\u00fcle sunan firma <a href=\"https:\/\/radix.website\/\">Radix<\/a><\/em>&#8216;te \u00e7al\u0131\u015fan bir<em> Senior \u0130\u00e7erik Pazarlama &amp; \u0130leti\u015fim Uzman\u0131. Onunla <a href=\"https:\/\/www.linkedin.com\/in\/alishashibli\/\">LinkedIn<\/a><\/em> ve <a href=\"https:\/\/twitter.com\/alishashibli\"><em>Twitter<\/em><\/a><em> hesaplar\u0131 \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.\u00a0<\/em><\/p>\n\n\n\n<p>Al\u0131\u015fveri\u015f Sepeti \u0130ptallerinin \u00dcstesinden Gelmenin 5 Etkili Yolu<\/p>\n\n\n\n<p><em>\u00c7evrimi\u00e7i al\u0131\u015fveri\u015f yapan \u00e7o\u011fu ki\u015fi i\u00e7in, sat\u0131n alma i\u015flemini iptal etmek al\u0131\u015fveri\u015f sepetlerini doldurmak kadar kolay bir i\u015ftir \u2013 bu, e-ticaret i\u015fletmeleri i\u00e7in olduk\u00e7a zararl\u0131 olabilecek bir davran\u0131\u015f \u015feklidir. \u0130ptal edilen al\u0131\u015fveri\u015f sepetlerinin kar potansiyelinizi etkilemesini nas\u0131l engelleyebilece\u011finizi \u00f6\u011frenmek i\u00e7ini okumaya devam edin.<\/em><br><\/p>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\">\u015eubat 2019\u2019da Statista taraf\u0131ndan y\u00fcr\u00fct\u00fclen bir ara\u015ft\u0131rma<\/a>, d\u00fcnyadaki dijital al\u0131c\u0131 say\u0131s\u0131n\u0131n 2021\u2019de 2 milyar\u0131 a\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. A\u011fustos 2019 itibariyle, e-perakende sat\u0131\u015flar\u0131, d\u00fcnya \u00e7ap\u0131ndaki sat\u0131\u015flar\u0131n %14\u2019\u00fcn\u00fc olu\u015fturuyor. Bunlar olduk\u00e7a b\u00fcy\u00fck rakamlar ve e-ticaretin insanlar\u0131n al\u0131\u015fveri\u015f yapma \u015feklini de\u011fi\u015ftirdi\u011fini tart\u0131\u015fmas\u0131z bir \u015fekilde ispatl\u0131yor.&nbsp;<br><\/p>\n\n\n\n<p>Giderek artan bu talep, ayn\u0131 zamanda m\u00fc\u015fterilerin se\u00e7im yapabilecekleri say\u0131s\u0131z se\u00e7ene\u011fe sahip oldu\u011fu anlam\u0131na geliyor. Bu durum, e-ticaret \u015firketlerinin \u00fcstesinden gelmesi gereken ba\u015fka bir engel olu\u015fturuyor.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Al\u0131\u015fveri\u015f sepeti iptali nedir?<\/h1>\n\n\n\n<p>Al\u0131\u015fveri\u015f sepeti iptali, t\u00fcketicilerin sepete bir veya birden \u00e7ok \u00fcr\u00fcn eklemesi ancak sat\u0131n alma i\u015flemini tamamlamadan siteden ayr\u0131lmas\u0131d\u0131r. <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">Baymard Institute taraf\u0131ndan yay\u0131mlanan bir rapora g\u00f6re<\/a> al\u0131\u015fveri\u015f sepeti iptallerinin oran\u0131 %69\u2019dur, yani yakla\u015f\u0131k olarak her d\u00f6rt al\u0131c\u0131dan yaln\u0131zca bir tanesi ger\u00e7ekten de sat\u0131n alma i\u015flemini tamamlamaktad\u0131r.&nbsp;<br><\/p>\n\n\n\n<p>Bu iptallerin ve beraberlerinde gelen potansiyel sat\u0131\u015f kay\u0131plar\u0131n\u0131n \u00f6n\u00fcne ge\u00e7mek i\u00e7in, her \u015feyden \u00f6nce bu davran\u0131\u015f\u0131n nedenini anlamak gerekir. <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">Baymard Institute raporunda<\/a> payla\u015f\u0131lan istatistikler, bu bak\u0131mdan yard\u0131mc\u0131 olabilir.&nbsp;<br><\/p>\n\n\n\n<p>Al\u0131\u015fveri\u015f sepeti iptallerinin en yayg\u0131n nedenleri \u015funlard\u0131r:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Nakliye, vergiler, i\u015flem \u00fccreti ve di\u011fer ek y\u00fcksek maliyetler &#8211; 61%<\/li><li>Bir hesap yaratma konusundaki isteksizlik &#8211; 35%<\/li><li>Uzun veya karma\u015f\u0131k \u00f6deme i\u015flemleri &#8211; 27%<\/li><li>\u00d6denecek toplam bedeli \u00f6nceden g\u00f6rememe &#8211; 24%<\/li><li>Kar\u015f\u0131la\u015f\u0131lan hatalar veya web sitesinin \u00e7\u00f6kmesi &#8211; 22%<\/li><li>Kredi kart\u0131 bilgilerinin if\u015fa olaca\u011f\u0131 endi\u015fesi &#8211; 18%<\/li><li>Teslimat i\u00e7in yava\u015f bir zaman \u00e7izelgesi &#8211; 16%<\/li><li>Tatmin edici olmayan iade veya de\u011fi\u015fim politikas\u0131 &#8211; 10%<\/li><li>Yeterli \u00f6deme se\u00e7ene\u011finin olmamas\u0131 &#8211; 8%<\/li><li>Kredi kart\u0131n\u0131n reddedilmesi &#8211; 5%<\/li><\/ul>\n\n\n\n<p>Bu nedenler, sadece y\u00fcksek kalitede \u00fcr\u00fcn ve hizmetleri rekabet\u00e7i fiyatlarla sunman\u0131n m\u00fc\u015fteriler i\u00e7in yeterince cazip olmad\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. Ayr\u0131ca sadece al\u0131\u015fveri\u015f sepeti iptalleri ile m\u00fccadele etmek i\u00e7in de\u011fil, m\u00fc\u015fterilerinizi gelecekte de sizden al\u0131\u015fveri\u015f yapmaya te\u015fvik etmek i\u00e7in kullanabilece\u011finiz stratejileri g\u00f6sterirler.&nbsp;<br><\/p>\n\n\n\n<p>Al\u0131\u015fveri\u015f sepeti iptallerinin say\u0131s\u0131n\u0131 azaltmak i\u00e7in kullanabilece\u011finiz be\u015f stratejiyi a\u015fa\u011f\u0131da g\u00f6rebilirsiniz.<\/p>\n\n\n\n<ul class=\"wp-block-gallery aligncenter columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/11\/Guzel-Hosting-Shopping-Cart-Abadonment-1-1024x683.png\" alt=\"\" data-id=\"1822\" data-link=\"https:\/\/www.guzel.net.tr\/blog\/?attachment_id=1822\" class=\"wp-image-1822\" srcset=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/11\/Guzel-Hosting-Shopping-Cart-Abadonment-1-1024x683.png 1024w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/11\/Guzel-Hosting-Shopping-Cart-Abadonment-1-300x200.png 300w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/11\/Guzel-Hosting-Shopping-Cart-Abadonment-1-768x512.png 768w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/11\/Guzel-Hosting-Shopping-Cart-Abadonment-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">1.<strong> <\/strong>T\u00fcm ek masraflar\u0131 a\u00e7\u0131k\u00e7a belirtin<\/h2>\n\n\n\n<p>Bir al\u0131c\u0131 i\u00e7in \u2018\u00d6deme Yap\u2019 d\u00fc\u011fmesine bast\u0131ktan sonra nakliye, vergi ve i\u015flem \u00fccretleri i\u00e7in ek \u00f6deme yapmas\u0131 gerekti\u011fini \u00f6\u011frenmek kadar sinir bozucu olan bir \u015fey yoktur. Ek masraflar hakk\u0131nda \u00f6nceden bilgi vermemek, al\u0131c\u0131lar\u0131n ba\u015fka bir ma\u011fazay\u0131 tercih etmesi i\u00e7in yeterli bir nedendir, \u00f6zellikle de o ma\u011faza \u00fccretsiz teslimat yap\u0131yorsa.<br><\/p>\n\n\n\n<p>Her \u015firket \u00fccretsiz nakliye \u00f6nerme l\u00fcks\u00fcne sahip olmayabilir ancak her \u015firket ek masraflar hakk\u0131nda \u015feffaf olmal\u0131 ve bunlar\u0131 \u00f6nceden belirtmelidir. Al\u0131c\u0131lar ekstra masraflardan ho\u015flanmaz, ancak onlar\u0131 son anda \u00f6\u011frenmekten nefret ederler. \u2018Sepete Ekle\u2019 d\u00fc\u011fmesine basmadan \u00f6nce tam olarak ne kadar \u00f6deme yapacaklar\u0131n\u0131 bilen al\u0131c\u0131lar, ek masraflar\u0131 daha \u00e7ok kabullenme e\u011filimindedir.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Ayr\u0131nt\u0131l\u0131 hesap giri\u015f y\u00f6ntemlerinden uzak durun<\/h2>\n\n\n\n<p>\u00c7evrimi\u00e7i al\u0131c\u0131lar\u0131 bir \u015fey sat\u0131n almadan \u00f6nce bir hesap yaratmaya zorlamak olduk\u00e7a can s\u0131k\u0131c\u0131 bir i\u015ftir. Ki\u015fisel bilgilerin, ileti\u015fim bilgilerinin ve en k\u00f6t\u00fcs\u00fc de \u00f6deme detaylar\u0131n\u0131n doldurulmas\u0131, al\u0131c\u0131lar\u0131n i\u015flem tamamlanmadan siteden ayr\u0131lmas\u0131na neden olabilir.<br><\/p>\n\n\n\n<p>\u2018Misafir\u2019 hesaplar arac\u0131l\u0131\u011f\u0131yla sat\u0131n alma i\u015fleminin yap\u0131lmas\u0131n\u0131 sa\u011flayan bir se\u00e7enek sunarak i\u015fleri kolayla\u015ft\u0131r\u0131n. E\u011fer al\u0131c\u0131lar memnun kal\u0131rsa ve onlar\u0131 devaml\u0131 m\u00fc\u015fteriniz yapmay\u0131 ba\u015far\u0131rsan\u0131z, kendi istekleriyle (ve indirimler ile di\u011fer \u00fcyelik avantajlardan yararlanmak i\u00e7in) bir hesap yaratacaklard\u0131r. Ziyaret\u00e7ilerin Google ve Facebook hesaplar\u0131n\u0131 kullanan sosyal medya giri\u015f y\u00f6ntemleri de form doldurma zahmetini ortadan kald\u0131ran (ve size de\u011ferli bilgiler sa\u011flayan) uygun se\u00e7enekler aras\u0131ndad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.<strong> <\/strong>\u00d6deme s\u00fcrecini basitle\u015ftirin<\/h2>\n\n\n\n<p>Kullan\u0131c\u0131 zaten sat\u0131n almak istedi\u011fi \u015feye karar vermek i\u00e7in uzun bir zaman harcam\u0131\u015f durumdad\u0131r. Bunun \u00fczerine birka\u00e7 dakika daha ay\u0131rarak formunuzu doldurma zahmetine de katlanabilir. Ancak art\u0131k iyice b\u0131km\u0131\u015f durumdad\u0131r ve t\u00fcm bunlar\u0131n \u00fczerine bir de karma\u015f\u0131k ve uzun bir \u00f6deme s\u00fcreciyle kar\u015f\u0131la\u015f\u0131rsa, bu sab\u0131r testini tamamlamayaca\u011f\u0131ndan emin olabilirsiniz.&nbsp;<br><\/p>\n\n\n\n<p>\u00d6deme h\u0131z\u0131, m\u00fc\u015fterinizin edindi\u011fi izlenim i\u00e7in en az \u00fcr\u00fcn ve hizmetlerinizin kalitesi kadar \u00f6nemlidir. Onlar\u0131 birden fazla sorunun yer ald\u0131\u011f\u0131 formlar, a\u00e7\u0131l\u0131r pencereler ve ek sayfalar ile zorlamak yerine, t\u00fcm s\u00fcreci 3-5 basit ad\u0131mla s\u0131n\u0131rland\u0131r\u0131n.<br><\/p>\n\n\n\n<p>Ad\u0131mlar\u0131 i\u015faretleyerek ve o anda hangi ad\u0131mda olduklar\u0131n\u0131 belirterek, kullan\u0131c\u0131lar\u0131n \u00f6deme s\u00fcrecinin ne kadar s\u00fcrece\u011fini tahmin etmelerini sa\u011flay\u0131n. Bunu yaparak onlar\u0131 olumlu bir \u015fekilde me\u015fgul eder ve bir ilerleme kaydettiklerini hissetmelerini sa\u011flars\u0131n\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u00d6deme y\u00f6ntemlerinde se\u00e7enek ve g\u00fcven sa\u011flay\u0131n<\/h2>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde m\u00fc\u015fteriler sadece \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f platformlar\u0131 aras\u0131nda se\u00e7im yapmakta de\u011fil, kullanabilecekleri \u00f6deme y\u00f6ntemleri aras\u0131ndan se\u00e7im yapmakta da zorlan\u0131yor. E\u011fer web sitenizde tercih ettikleri \u00f6deme y\u00f6ntemlerini g\u00f6remezlerse, g\u00fcven uyand\u0131rmayan yeni bir \u00f6deme y\u00f6ntemiyle u\u011fra\u015fmak yerine, ba\u015fka bir yerden al\u0131\u015fveri\u015f yapmay\u0131 tercih ediyorlar.<br><\/p>\n\n\n\n<p>Baz\u0131 m\u00fc\u015fteriler kredi kartlar\u0131 veya \u00f6n \u00f6demeli kartlar ile al\u0131\u015fveri\u015f yapmay\u0131 tercih ederken, baz\u0131lar\u0131 Google ve Apple Pay gibi \u00e7evrimi\u00e7i c\u00fczdanlar\u0131 kullanman\u0131n rahatl\u0131\u011f\u0131n\u0131 tercih ediyor. Ancak web ile aras\u0131 \u00e7ok iyi olmayan ve hala teslimde \u00f6deme yapmay\u0131 tercih eden m\u00fc\u015fteriler de var. M\u00fcmk\u00fcn oldu\u011fu kadar \u00e7ok say\u0131da \u00f6deme se\u00e7ene\u011fi sunarak t\u00fcm bu m\u00fc\u015fteri gruplar\u0131na hitap edebildi\u011finizden emin olun. \u00d6deme sayfas\u0131nda g\u00fcvenlik rozetleri ve g\u00fcven m\u00fch\u00fcrleri kullanarak kendilerini daha g\u00fcvende hissetmelerini sa\u011flay\u0131n.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. M\u00fc\u015fterilerinizin geri d\u00f6nmesi i\u00e7in hedeflenmi\u015f epostalar kullan\u0131n<\/h2>\n\n\n\n<p>Sundu\u011funuz keyifli al\u0131\u015fveri\u015f deneyimi sayesinde kazand\u0131\u011f\u0131n\u0131z m\u00fc\u015fteriler kadar sat\u0131n alma i\u015flemini tamamlamaktan vazge\u00e7en m\u00fc\u015fterileriniz de olacak: Bu tip m\u00fc\u015fterilerin sadece gezindi\u011fini, yani \u2019vitrin al\u0131\u015fveri\u015fi\u2019 denen \u015feyin e-ticaret versiyonunu yapt\u0131klar\u0131n\u0131 s\u00f6yleyebiliriz.<br><\/p>\n\n\n\n<p>Marketing Sherpa taraf\u0131ndan y\u00fcr\u00fct\u00fclen bir al\u0131\u015fveri\u015f sepeti iptali \u00e7al\u0131\u015fmas\u0131na g\u00f6re, hat\u0131rlat\u0131c\u0131 epostalar iptal edilmi\u015f al\u0131\u015fveri\u015f sepetlerinin %29\u2019unun tamamlanmas\u0131n\u0131 sa\u011flayabiliyor. \u00c7al\u0131\u015fma, m\u00fc\u015fterilerin sat\u0131n alma i\u015flemi konusunda fikirlerini de\u011fi\u015ftirmelerini sa\u011flamak i\u00e7in \u00fc\u00e7 a\u015famal\u0131 bir tetikleyici eposta takti\u011fi kullan\u0131lmas\u0131n\u0131 tavsiye ediyor:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130lk epostay\u0131 al\u0131\u015fveri\u015f sepeti iptal edildikten 30 dakika sonar g\u00f6nderin ve m\u00fc\u015fteriye sepet i\u00e7eri\u011finin halen kullan\u0131labilir halde oldu\u011funu bildirin. Al\u0131\u015fveri\u015fi kolayca tamamlayabilecekleri bir ba\u011flant\u0131 sa\u011flay\u0131n.&nbsp;<\/li><li>M\u00fc\u015fteri halen geri d\u00f6nmemi\u015fse, ikinci epostay\u0131 24 saat sonar g\u00f6nderin. Bu kez te\u015fvik edici bir \u015feyler (indirim kodu, \u00fccretsiz nakliye, vs.) \u00f6nerin ancak bu teklifin belirli bir s\u00fcreyle s\u0131n\u0131rl\u0131 oldu\u011funu vurgulayarak durumu yeniden de\u011ferlendirmelerini sa\u011flay\u0131n.<\/li><li>3-4 g\u00fcn sonra, al\u0131\u015fveri\u015f sepeti halen iptal edilmi\u015f durumdaysa, indirim sona ermeden en az 24 saat \u00f6nce son bir hat\u0131rlatma mesaj\u0131 daha g\u00f6nderin.<\/li><\/ul>\n\n\n\n<p>\u0130yi haz\u0131rlanm\u0131\u015f ve stratejik \u015fekilde zamanlanm\u0131\u015f epostalar, m\u00fc\u015fterilere sat\u0131n al\u0131mlar\u0131n\u0131n sizin i\u00e7in ger\u00e7ekten \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 g\u00f6sterecektir. Ayr\u0131ca al\u0131c\u0131n\u0131n unutmas\u0131ndan veya dikkatinin da\u011f\u0131lmas\u0131ndan kaynakl\u0131 al\u0131\u015fveri\u015f sepeti iptallerinin (bunlar olduk\u00e7a yayg\u0131n nedenlerdir) \u00f6n\u00fcne ge\u00e7menizi sa\u011flarlar.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Sonu\u00e7<\/h1>\n\n\n\n<p>Yukar\u0131daki stratejilerin hepsi de al\u0131\u015fveri\u015f sepeti iptali olas\u0131l\u0131klar\u0131n\u0131 azaltman\u0131z\u0131 sa\u011flamaya yard\u0131mc\u0131 olacakt\u0131r, ancak bunun tamamen ortadan kald\u0131rabilece\u011finiz bir risk olmad\u0131\u011f\u0131n\u0131 da unutmay\u0131n. Al\u0131c\u0131lar\u0131n sat\u0131n al\u0131m davran\u0131\u015flar\u0131n\u0131 tamam\u0131yla kontrol edemezsiniz; ancak sat\u0131n al\u0131m s\u00fcrecini m\u00fcmk\u00fcn oldu\u011fu kadar basit ve sorunsuz hale getirerek sat\u0131n alma niyetlerini g\u00fc\u00e7lendirebilir ve al\u0131\u015fveri\u015f sepetlerini \u015firketiniz i\u00e7in kara d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yazar: Alisha Shibli Profil ve \u00f6zge\u00e7mi\u015f bilgileri: Alisha, .STORE ve .TECH gibi en ba\u015far\u0131l\u0131 yeni alan adlar\u0131n\u0131 tedav\u00fcle sunan firma Radix&#8216;te \u00e7al\u0131\u015fan bir Senior \u0130\u00e7erik Pazarlama &amp; \u0130leti\u015fim Uzman\u0131. Onunla LinkedIn ve Twitter hesaplar\u0131 \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.\u00a0 Al\u0131\u015fveri\u015f Sepeti \u0130ptallerinin&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Al\u0131\u015fveri\u015f Sepeti \u0130ptallerinin \u00dcstesinden Gelmenin 5 Etkili Yolu - G\u00fczel Hosting Internet Hizmetleri - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guzel.net.tr\/blog\/genel\/1821.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Al\u0131\u015fveri\u015f Sepeti \u0130ptallerinin \u00dcstesinden Gelmenin 5 Etkili Yolu - G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"og:description\" content=\"Yazar: Alisha Shibli Profil ve \u00f6zge\u00e7mi\u015f bilgileri: Alisha, .STORE ve .TECH gibi en ba\u015far\u0131l\u0131 yeni alan adlar\u0131n\u0131 tedav\u00fcle sunan firma Radix&#8216;te \u00e7al\u0131\u015fan bir Senior \u0130\u00e7erik Pazarlama &amp; \u0130leti\u015fim Uzman\u0131. 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