Yaz\u0131n\u0131n \u00f6yk\u00fcs\u00fc insan\u0131n\nkendini ifade etme \u00e7abas\u0131 i\u00e7in ma\u011faralara \u00e7izdi\u011fi resimlere kadar uzan\u0131r. Font\nkavram\u0131 ise Gutenberg\u2019in matbaay\u0131 icad\u0131yla birlikte insanl\u0131k tarihide ad\u0131ndan\ns\u00f6z ettirmeye ba\u015flar. Matbaan\u0131n icad\u0131yla birlikte \u00fcretilen harf kal\u0131plar\u0131 i\u00e7in\n\u00f6zel tasar\u0131mlar olu\u015fturulmaya ba\u015flanm\u0131\u015ft\u0131r ve bu karakterler b\u00fct\u00fcn\u00fcne font ismi\nverilmi\u015ftir. Ancak fontu bu kadar basit bi\u00e7imde ifade etmek o sanatsal eserlere\nhaks\u0131zl\u0131k olur. Fontlar\u0131 daha yak\u0131ndan tan\u0131maya ve en pop\u00fcler 5 fontun\nhikayesine \u00f6\u011frenmeye ne dersiniz?<\/p>\n\n\n\n
Font Nedir?<\/strong><\/p>\n\n\n\n Matbu bask\u0131 ve dijital\nd\u00fcnyada kullan\u0131lan yaz\u0131 tipleri font olarak tan\u0131mlan\u0131r. T\u00fcrk\u00e7e ifadesiyle\nfontlar, yaz\u0131 tiplerini ifade etmesinin d\u0131\u015f\u0131nda marka konusunda \u015firketlerin\ng\u00f6r\u00fcnen y\u00fcz\u00fc anlam\u0131na da gelir. Ayr\u0131ca tasar\u0131mc\u0131lar i\u00e7in de haz\u0131rlayacaklar\u0131\nt\u00fcm i\u015flerde font birincil tasar\u0131m \u00f6\u011feleri aras\u0131nda yer al\u0131r. \u00d6zellikle bas\u0131l\u0131\nd\u00f6nemin olduk\u00e7a pop\u00fcler oldu\u011fu geleneksel medya \u00e7a\u011f\u0131nda font; bir gazetenin,\nderginin adeta kimli\u011fi olarak ifade edilir. Kullan\u0131lan fontlar g\u00fcn\u00fcm\u00fczde de hem\ndijital d\u00fcnya da hem de t\u00fcm bas\u0131l\u0131 materyallerde kurumsal kimlik olu\u015fturmada\n\u00f6nemli unsurlar aras\u0131nda g\u00f6steriliyor.<\/p>\n\n\n\n Font Nas\u0131l\nOrtaya \u00c7\u0131km\u0131\u015ft\u0131r?<\/strong><\/p>\n\n\n\n Font asl\u0131nda yaz\u0131n\u0131n\ntarihinden bu yana biliniyor ancak ilk kez Gutenberg\u2019in matbaay\u0131 icad\u0131yla daha\ndisiplinli bir hal ald\u0131\u011f\u0131 s\u00f6ylenebilir. \u0130lk kez 1455 y\u0131l\u0131nda \u0130ncil\u2019in bas\u0131m\u0131\ni\u00e7in haz\u0131rlanan Roman fontu bas\u0131l\u0131 materyallerde kullan\u0131lan ilk font olarak\nde\u011ferlendirilir. Roman fontu uzun y\u0131llar bas\u0131lan kitaplarda kullan\u0131l\u0131r ancak\nhem m\u00fcrekkep hem de bask\u0131 materyallerini daha tasarruflu bi\u00e7imde kullanmak i\u00e7in\n1500 y\u0131l\u0131nda \u0130talya\u2019da yap\u0131lan bask\u0131larda yat\u0131k bir font olan Italic\nkullan\u0131lmaya ba\u015flan\u0131r. Yat\u0131k fontlar daha fazla yaz\u0131n\u0131n ka\u011f\u0131da s\u0131\u011fmas\u0131na\nyard\u0131mc\u0131 olur. Sonras\u0131nda ise pek \u00e7ok farkl\u0131 font bas\u0131l\u0131 eserler i\u00e7in \u00f6zel\nolarak tasar\u0131mlan\u0131r. Ancak font tarihi i\u00e7in en \u00f6nemli zamanlardan birisi ise\nbilgisayarlar\u0131n ya\u015fam\u0131m\u0131za girmesiyle ba\u015flar. 1950 y\u0131l\u0131ndan itibaren fontlar\ndijital d\u00fcnyaya ta\u015f\u0131nmaya ba\u015flar. \u00d6zellikle de 1980\u2019den sonra bilgisayar\nkullan\u0131m\u0131n yayg\u0131nla\u015fmas\u0131yla birlikte font d\u00fcnyas\u0131na yepyeni \u00fcyeler eklenir. <\/p>\n\n\n\n En Pop\u00fcler\n5 Font<\/strong><\/p>\n\n\n\n D\u00fcnya \u00e7ap\u0131nda ad\u0131ndan s\u00f6z\nettiren ve pek \u00e7ok dijital ve bas\u0131l\u0131 materyalde kullan\u0131ld\u0131\u011f\u0131 i\u00e7in kar\u015f\u0131m\u0131za s\u0131k\ns\u0131k \u00e7\u0131kan 5 favori fontu yak\u0131ndan tan\u0131maya ne dersiniz?<\/p>\n\n\n\n Helvetica<\/strong><\/p>\n\n\n\n Helvetica fark\u0131nda olmasak\nda pek \u00e7ok g\u00f6rsel \u00f6\u011fede; reklam tabelalar\u0131, y\u00f6nlendirme levhalar\u0131, web\nsiteleri, gazeteler, tv filmleri gibi alanlarda s\u0131kl\u0131kla kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.\nD\u00fcnyan\u0131n en \u00e7ok kullan\u0131lan fontlar\u0131 aras\u0131nda yer alan Helvetica; 1957 y\u0131l\u0131nda\n\u0130svi\u00e7re M\u00fcnchenstein\u2019da yer alan tasar\u0131m at\u00f6lyesinde Max Miedinger ve Ed\u00fcard\nHoffman taraf\u0131ndan olu\u015fturuluyor. T\u0131rnaks\u0131z bir karakter olan Helvetica\n\u00f6zellikle 1984 sonras\u0131nda Macintosh taraf\u0131ndan \u00fcretilen \u00fcr\u00fcnlerde\nkullan\u0131lmas\u0131yla daha fazla pop\u00fclerle\u015fiyor. <\/p>\n\n\n\n Arial<\/strong><\/p>\n\n\n\n S\u0131kl\u0131kla kulland\u0131\u011f\u0131m\u0131z en\npop\u00fcler fontlar aras\u0131nda yer alan Arial; asl\u0131nda Helvatica\u2019n\u0131n temelleri\n\u00fczerine kurulmu\u015ftur. Bir proje \u00e7er\u00e7evesinde bir araya gelen 10 font tasar\u0131mc\u0131s\u0131\ntaraf\u0131ndan 1982 y\u0131l\u0131nda haz\u0131rlanan Arial, bug\u00fcn \u00f6zellikle Windows cihazlar\u0131n en\n\u00e7ok kullan\u0131lan fontlar\u0131 aras\u0131nda yer al\u0131r. \u00dcnl\u00fc tasar\u0131mc\u0131lar; Robin Nicholas ve\nPatricia Saunders\u2019in \u00f6nc\u00fcl\u00fck etti\u011fi Arial font, t\u0131rnaks\u0131z karakterler aras\u0131nda\nyer al\u0131r. \u00d6te yandan, Arial fontunun\nbug\u00fcn Twitter ve Google taraf\u0131ndan da kullan\u0131lan en pop\u00fcler font oldu\u011funu\ns\u00f6ylemek gerekir.<\/p>\n\n\n\n Times New Roman<\/strong><\/p>\n\n\n\n Yaz\u0131 d\u00fcnyas\u0131n\u0131n en pop\u00fcler\nfontlar\u0131 aras\u0131nda yer alan Times New Roman, font tarihinin de \u00f6nc\u00fcleri aras\u0131nda\nsay\u0131labilir. \u0130smini \u00fcnl\u00fc \u0130ngiliz gazetesi Times\u2019tan al\u0131r. Me\u015fhur bir tipografi\nsanat\u00e7\u0131s\u0131 olan Stanley Morison, Times i\u00e7in \u00f6zel bir font tasar\u0131mlamak i\u00e7in\ng\u00f6revlendirilir. 1929 y\u0131l\u0131nda tasar\u0131mlanan Times New Roman, sahip oldu\u011fu\nt\u0131rnakl\u0131 yap\u0131s\u0131 ve rahat okuma sa\u011flayan bi\u00e7imiyle \u00f6zellikle gazeteler\ntaraf\u0131ndan en \u00e7ok tercih edilen font olur. Bug\u00fcn bile pek \u00e7ok \u00fcnl\u00fc gazete ve\ninternet sitesi Times New Roman ve t\u00fcrevlerini kullanmaya devam ediyor.<\/p>\n\n\n\n Futura<\/strong><\/p>\n\n\n\n Alman k\u00f6kenli bir font olan\nFutura, bug\u00fcn pek \u00e7ok farkl\u0131 yerde kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Font, 1927 y\u0131l\u0131nda\ntasar\u0131mc\u0131 Paul Renner taraf\u0131ndan olu\u015fturuldu. T\u0131rnaks\u0131z ve d\u00fcz bir karakter\nolan Futura, \u00f6zellikle tabela gibi pek \u00e7ok d\u0131\u015f g\u00f6rselde kullan\u0131l\u0131yor. \u00d6te\nyandan, \u00fcnl\u00fc otomobil \u00fcreticisi Volkswagen\u2019\u0131n kurumsal kimli\u011finde \u00f6nemli bir\nyere sahip oldu\u011funu da s\u00f6ylemek gerekiyor. <\/p>\n\n\n\n Georgia<\/strong><\/p>\n\n\n\n Microsoft kullan\u0131c\u0131lar\u0131n\ns\u0131kl\u0131kla kar\u015f\u0131la\u015ft\u0131\u011f\u0131 fontlar aras\u0131nda yer alan Georgia, 1993 y\u0131l\u0131nda\ntasar\u0131mc\u0131lar Matthew Carter ve Tom Rickner taraf\u0131ndan tasar\u0131mland\u0131. Hem\nokunabilirlik hem de basit bir tasar\u0131ma sahip olmas\u0131 nedeniyle Microsoft\ntaraf\u0131ndan s\u0131kl\u0131kla kullan\u0131ld\u0131. \u00d6zellikle fontun olu\u015fturuldu\u011fu d\u00f6nemde internet\nd\u00fcnyas\u0131 i\u00e7in d\u00fc\u015f\u00fck \u00e7\u00f6z\u00fcn\u00fcrl\u00fcklerde bile iyi okunabilecek bir fonta ihtiya\u00e7\nduyulmas\u0131 Georgia\u2019n\u0131n olu\u015fturulmas\u0131na neden oldu\u011fu s\u00f6ylenebilir.<\/p>\n","protected":false},"excerpt":{"rendered":" Yaz\u0131n\u0131n \u00f6yk\u00fcs\u00fc insan\u0131n kendini ifade etme \u00e7abas\u0131 i\u00e7in ma\u011faralara \u00e7izdi\u011fi resimlere kadar uzan\u0131r. Font kavram\u0131 ise Gutenberg\u2019in matbaay\u0131 icad\u0131yla birlikte insanl\u0131k tarihide ad\u0131ndan s\u00f6z ettirmeye ba\u015flar. Matbaan\u0131n icad\u0131yla birlikte \u00fcretilen harf kal\u0131plar\u0131 i\u00e7in \u00f6zel tasar\u0131mlar olu\u015fturulmaya ba\u015flanm\u0131\u015ft\u0131r ve bu karakterler…<\/p>\n","protected":false},"author":3,"featured_media":1727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"\n