{"id":1694,"date":"2019-09-11T17:04:21","date_gmt":"2019-09-11T15:04:21","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=1694"},"modified":"2019-09-30T17:58:05","modified_gmt":"2019-09-30T15:58:05","slug":"acilis-sayfasi-optimizasyonu-icin-en-iyi-7-uygulama","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/acilis-sayfasi-optimizasyonu-icin-en-iyi-7-uygulama.html","title":{"rendered":"A\u00e7\u0131l\u0131\u015f Sayfas\u0131 Optimizasyonu \u0130\u00e7in En \u0130yi 7 Uygulama"},"content":{"rendered":"\n

Haz\u0131rlayan: Alisha Shibli
Profil bilgileri ve foto\u011fraf: https:\/\/radix.press\/alishabio<\/a>


A\u00e7\u0131l\u0131\u015f sayfalar\u0131, potansiyel m\u00fc\u015fterileri etkilemenin ve i\u015fletmenizi tan\u0131tman\u0131n en iyi yollar\u0131ndan biridir. Bu ba\u011flamda, i\u015finizin etkili bir \u015fekilde b\u00fcy\u00fcmesi i\u00e7in paha bi\u00e7ilmez bir ara\u00e7 olduklar\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n

A\u00e7\u0131l\u0131\u015f sayfas\u0131 nedir ve etkileyici olmas\u0131 neden \u00f6nemlidir?<\/h2>\n\n\n\n

A\u00e7\u0131l\u0131\u015f sayfalar\u0131, web sitelerindeki statik ve tekli sayfalar olup, belirli bir pazarlama kampanyas\u0131 veya promosyonla do\u011frudan ili\u015fkilendirilmi\u015ftir. Bir kullan\u0131c\u0131 arama motoru sonu\u00e7lar\u0131na veya reklam kampanyalar\u0131na t\u0131klad\u0131\u011f\u0131 zaman, do\u011frudan bu sayfalara y\u00f6nlendirilir. <\/p>\n\n\n\n

Bir a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n tek amac\u0131, ayn\u0131 bir m\u0131knat\u0131s gibi davranmak ve m\u00fc\u015fterileri d\u00f6n\u00fc\u015ft\u00fcrmektir. G\u00fc\u00e7l\u00fc bir eylem \u00e7a\u011fr\u0131s\u0131 (call to action) i\u00e7eren iyi tasarlanm\u0131\u015f ve etkili bir bi\u00e7imde yaz\u0131lm\u0131\u015f bir a\u00e7\u0131l\u0131\u015f sayfas\u0131, m\u00fc\u015fteri aday\u0131 olu\u015fturma \u00e7al\u0131\u015fmalar\u0131n\u0131z ve pazarlama kampanyalar\u0131n\u0131z i\u00e7in harika sonu\u00e7lar verecektir.<\/p>\n\n\n\n

A\u00e7\u0131l\u0131\u015f sayfas\u0131 bir i\u015fletmeye nas\u0131l yard\u0131mc\u0131 olabilir?<\/h2>\n\n\n\n
  • \"\"<\/figure><\/li><\/ul>\n\n\n\n

    A\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131 daha etkili hale getirmek i\u00e7in en iyi 7 uygulama<\/h2>\n\n\n\n

    1. Mesaj Uyumu<\/h3>\n\n\n\n

    Mesaj uyumu, ziyaret\u00e7ilerin reklamda g\u00f6rd\u00fc\u011f\u00fc unsurlar\u0131n a\u00e7\u0131l\u0131\u015f sayfas\u0131nda da vurgulanmas\u0131 ve b\u00f6ylelikle onlarla etkile\u015fime ge\u00e7mesidir.<\/p>\n\n\n\n

    Iyi ve k\u00f6t\u00fc mesaj uyumlar\u0131n\u0131 kullanarak baz\u0131 \u00f6rnekler verelim.<\/p>\n\n\n\n

    K\u00f6t\u00fc mesaj uyumu –<\/strong><\/p>\n\n\n\n

    Reklam\u0131n\u0131z: G\u00fcm\u00fc\u015f tak\u0131larda %25 indirim, bug\u00fcne \u00f6zel!<\/p>\n\n\n\n

    A\u00e7\u0131l\u0131\u015f sayfan\u0131z: Snowdrop M\u00fccevherata Ho\u015fgeldiniz<\/p>\n\n\n\n

    \u0130yi mesaj uyumu –<\/strong><\/p>\n\n\n\n

    Reklam\u0131n\u0131z: G\u00fcm\u00fc\u015f tak\u0131larda %25 indirim, bug\u00fcne \u00f6zel!<\/p>\n\n\n\n

    A\u00e7\u0131l\u0131\u015f sayfan\u0131z: Snowdrop M\u00fccevherat kurulu\u015f y\u0131ld\u00f6n\u00fcm\u00fcn\u00fc kutluyor. T\u00fcm tak\u0131larda %25 indirim al\u0131n.<\/p>\n\n\n\n

    Buradaki ama\u00e7, ziyaret\u00e7ilere g\u00f6rmeyi bekledikleri \u015feyi do\u011frudan sunmakt\u0131r. B\u00f6ylece, reklamdaki mesaj\u0131 bulmaya \u00e7al\u0131\u015farak zaman yitirmezler.<\/p>\n\n\n\n

    2. Tutarl\u0131 Aray\u00fcz<\/h3>\n\n\n\n

    Ziyaret\u00e7i a\u00e7\u0131l\u0131\u015f sayfan\u0131za ula\u015fmak i\u00e7in reklama t\u0131klad\u0131. Reklam, ziyaret\u00e7i \u00fczerinde tarz, renk tonu, \u00fcslup ve hatta kullan\u0131lan renkler ve fontlar bak\u0131m\u0131ndan bile bir beklenti yaratt\u0131. Ziyaret\u00e7i, deneyiminin sorunsuz olmas\u0131 i\u00e7in, bu beklentinin a\u00e7\u0131l\u0131\u015f sayfas\u0131nda da muhafaza edilmesi, di\u011fer bir deyi\u015fle reklam\u0131n ve a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n ayn\u0131 tutarl\u0131l\u0131kta olmas\u0131 gerekiyor.<\/p>\n\n\n\n

    E\u011fer ziyaret\u00e7i g\u00fczel g\u00fcm\u00fc\u015f kolyeleri sade bir \u015fekilde g\u00f6steren minimalist, siyah-beyaz bir reklama t\u0131klad\u0131ysa, a\u00e7\u0131l\u0131\u015f sayfas\u0131nda da ayn\u0131 \u015feyi g\u00f6rmeyi bekleyecektir. Bunun yerine parlak renklere sahip bir aray\u00fcz \u00fczerinde farkl\u0131 \u00fcr\u00fcnlerin \u00e7e\u015fitlili\u011fini g\u00f6steren \u00e7ok say\u0131da sayfa \u00f6\u011fesine maruz kal\u0131rsa, reklam ve a\u00e7\u0131l\u0131\u015f sayfas\u0131 aras\u0131ndaki ba\u011flant\u0131y\u0131 kesmi\u015f olursunuz.<\/p>\n\n\n\n

    Tutarl\u0131 bir aray\u00fcz, ziyaret\u00e7ilerinizin dikkatini \u00e7eken ilk \u015feyin a\u00e7\u0131l\u0131\u015f sayfas\u0131nda da devam etmesini sa\u011flayacakt\u0131r. B\u00f6ylelikle sayfan\u0131zda kalmaya ve gezinmeye devam edeceklerdir \u2013 bu da, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 art\u0131racakt\u0131r.<\/p>\n\n\n\n

    3. G\u00fc\u00e7l\u00fc Eylem \u00c7a\u011fr\u0131lar\u0131<\/h3>\n\n\n\n

    Eylem \u00e7a\u011fr\u0131n\u0131z\u0131 reklam kampanyas\u0131n\u0131n ba\u015f\u0131na yerle\u015ftirmek \u00f6nemlidir. Kullan\u0131c\u0131lar, tekliften yararlanmak i\u00e7in ne yapmalar\u0131 gerekti\u011fini hemen \u00f6\u011frenebilmelidir. E\u011fer bir ziyaret\u00e7i sat\u0131n almaya haz\u0131rsa, bu i\u015flemi nas\u0131l yapmas\u0131 gerekti\u011fini anlamak i\u00e7in zaman harcamamal\u0131d\u0131r \u2013 bu, isteyece\u011finiz son \u015feydir.<\/p>\n\n\n\n

    Di\u011fer bir \u00f6nemli husus ise, eylem \u00e7a\u011fr\u0131s\u0131n\u0131 di\u011fer i\u00e7eri\u011fin \u00fczerine yerle\u015ftirmektir. Bu sayede, ziyaret\u00e7iler sayfay\u0131 kayd\u0131rmak zorunda kalmadan mesaj\u0131n\u0131z\u0131n tamam\u0131n\u0131 g\u00f6rebilir ve devam etmeye \u00e7ok daha kolay bir \u015fekilde karar verebilir.<\/p>\n\n\n\n

    4. \u00c7arp\u0131c\u0131 bir ba\u015fl\u0131k<\/h3>\n\n\n\n

    A\u00e7\u0131l\u0131\u015f sayfas\u0131 mesaj uyumu kadar, ba\u015fl\u0131\u011f\u0131n da uyumlu olmas\u0131 \u00f6nemlidir. Ba\u015fl\u0131\u011f\u0131 a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131 pazarlayan bir unsur olarak d\u00fc\u015f\u00fcn\u00fcn. Sayfan\u0131z\u0131 ziyaret eden ki\u015filerin ilk g\u00f6rece\u011fi \u015fey o olacakt\u0131r.<\/p>\n\n\n\n

    Farkl\u0131 ba\u015fl\u0131klar denemek ve hangisinin daha iyi performans sergiledi\u011fini g\u00f6rmek i\u00e7in A\/B testleri yapmak iyi bir fikirdir ve bunlar i\u00e7in harcad\u0131\u011f\u0131n\u0131z zamana de\u011fecektir.  Ba\u015fl\u0131\u011f\u0131 ba\u011f\u0131ms\u0131z bir kelime olarak de\u011fil, ziyaret\u00e7iyi etkileyen, ilgisini \u00e7eken ve sayfada kalmas\u0131n\u0131 sa\u011flayan bir unsur olarak d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n

    5. A\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n amac\u0131ndan uzakla\u015fmay\u0131n<\/h3>\n\n\n\n

    Tutarl\u0131 bir aray\u00fcz ne kadar \u00f6nemliyse, a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n amac\u0131 da o kadar \u00f6nemlidir. Buradaki ama\u00e7, sadece tek bir konu hakk\u0131nda bilgi sa\u011flamak olmal\u0131d\u0131r \u2013 reklam\u0131n\u0131z\u0131n bahsetti\u011fi \u015fey<\/em>. Hepsi bu.<\/p>\n\n\n\n

    E\u011fer g\u00fcm\u00fc\u015f m\u00fccevheratta indirim teklif ediyorsan\u0131z, a\u00e7\u0131l\u0131\u015f sayfas\u0131nda SADECE g\u00fcm\u00fc\u015f m\u00fccevherat g\u00f6sterin.<\/p>\n\n\n\n

    Muhte\u015fem alt\u0131n tak\u0131lar\u0131n\u0131z, elmaslar\u0131n\u0131z, de\u011ferli m\u00fccevherleriniz ve \u00f6zg\u00fcn tasar\u0131mlar\u0131n\u0131z olabilir. Ancak ziyaret\u00e7iniz sayfan\u0131za g\u00fcm\u00fc\u015f m\u00fccevherat i\u00e7in gelmi\u015ftir, bu nedenle \u00f6nce onlar\u0131 g\u00f6sterin. Elbette di\u011fer \u00fcr\u00fcnleriniz i\u00e7in ba\u011flant\u0131lar ekleyebilirsiniz, ancak temel amac\u0131n\u0131z reklam\u0131n\u0131zda \u00f6n plana \u00e7\u0131kar\u0131lan \u015feyi vurgulamak olmal\u0131d\u0131r.<\/p>\n\n\n\n

    6. A\u00e7\u0131l\u0131\u015f sayfan\u0131z i\u00e7in ak\u0131ll\u0131 bir alan ad\u0131 kullan\u0131n<\/h3>\n\n\n\n

    A\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n alan ad\u0131, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131nda k\u00fc\u00e7\u00fck ancak \u00f6nemli bir role sahiptir. Kullan\u0131c\u0131lar, a\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n ba\u011flant\u0131s\u0131n\u0131 sosyal medya platformlar\u0131nda, \u00e7evrimi\u00e7i reklamlarda ve di\u011fer \u00e7evrimi\u00e7i reklam platformlar\u0131nda g\u00f6recektir. Bu adres, reklam\u0131n\u0131zla beraber kullan\u0131c\u0131lar\u0131 a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131 ziyaret etmeye ikna edecek olan \u015feydir. Di\u011fer bir deyi\u015fle, alan ad\u0131n\u0131 bir \u201ckanca\u201d olarak kullanmak m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n

    www.isletmeadi.com\/urunkategorisi\/urunismi<\/strong>gibi s\u0131k\u0131c\u0131 ve uzun bir adres yerine, aromalikahve.dukkani\/vanilya <\/strong>gibi ak\u0131lda kal\u0131c\u0131 ve k\u0131sa bir adres tercih edin. .TECH, .SITE, .SPACE, .ONLINE, .PRESS gibi yeni alan ad\u0131 uzant\u0131lar\u0131, anahtar kelimeler i\u00e7eren ve i\u015fletmenizin g\u00fcvenilir g\u00f6r\u00fcnmesini sa\u011flayan adresler elde etmenizi sa\u011flar.<\/p>\n\n\n\n

    7. Ne kadar basit, o kadar iyi<\/h3>\n\n\n\n

    A\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n ne kadar \u00e7ok \u015fey yapabilece\u011fi konusuyla ilgilenmeyin \u2013 bunun yerine, onu kullan\u0131m amac\u0131na en uygun hale getirmeye \u00e7al\u0131\u015f\u0131n. Ziyaret\u00e7ilerin dikkatini ilgili bilgilendirmelere \u00e7ekin ve onlar\u0131 sayfa \u00f6\u011felerini iyi bir \u015fekilde kullanarak y\u00f6nlendirin. Di\u011fer \u00fcr\u00fcnlerinizi veya tekliflerinizi i\u015fin i\u00e7ine kar\u0131\u015ft\u0131rmay\u0131n. Bunu yapmak, ziyaret\u00e7ilerin kafas\u0131n\u0131n kar\u0131\u015fmas\u0131na veya ilgilerini kaybetmelerine neden olacakt\u0131r.<\/p>\n\n\n\n

    Sonu\u00e7<\/h2>\n\n\n\n

    Bir a\u00e7\u0131l\u0131\u015f sayfas\u0131, adand\u0131\u011f\u0131 i\u015flevini yerine getirdi\u011fi zaman en iyi \u015fekilde \u00e7al\u0131\u015f\u0131r. Nelerin i\u015fe yarad\u0131\u011f\u0131n\u0131 g\u00f6rmek ve s\u00fcrekli bir \u015fekilde sayfay\u0131 iyile\u015ftirmek i\u00e7in A\/B testlerini ve \u00e7ok de\u011fi\u015fkenli testleri kullan\u0131n. \u0130yi optimize edilmi\u015f bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 i\u015fletmenize de\u011fer katar, bu y\u00fczden onu m\u00fcmk\u00fcn olan en iyi hale getirmek i\u00e7in zaman ay\u0131r\u0131n. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Haz\u0131rlayan: Alisha ShibliProfil bilgileri ve foto\u011fraf: https:\/\/radix.press\/alishabio A\u00e7\u0131l\u0131\u015f sayfalar\u0131, potansiyel m\u00fc\u015fterileri etkilemenin ve i\u015fletmenizi tan\u0131tman\u0131n en iyi yollar\u0131ndan biridir. Bu ba\u011flamda, i\u015finizin etkili bir \u015fekilde b\u00fcy\u00fcmesi i\u00e7in paha bi\u00e7ilmez bir ara\u00e7 olduklar\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr. A\u00e7\u0131l\u0131\u015f sayfas\u0131 nedir ve etkileyici olmas\u0131…<\/p>\n","protected":false},"author":3,"featured_media":1695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"\nA\u00e7\u0131l\u0131\u015f Sayfas\u0131 Optimizasyonu \u0130\u00e7in En \u0130yi 7 Uygulama - G\u00fczel Hosting Internet Hizmetleri - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guzel.net.tr\/blog\/genel\/acilis-sayfasi-optimizasyonu-icin-en-iyi-7-uygulama.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\u00e7\u0131l\u0131\u015f Sayfas\u0131 Optimizasyonu \u0130\u00e7in En \u0130yi 7 Uygulama - G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"og:description\" content=\"Haz\u0131rlayan: Alisha ShibliProfil bilgileri ve foto\u011fraf: https:\/\/radix.press\/alishabio A\u00e7\u0131l\u0131\u015f sayfalar\u0131, potansiyel m\u00fc\u015fterileri etkilemenin ve i\u015fletmenizi tan\u0131tman\u0131n en iyi yollar\u0131ndan biridir. 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