{"id":1500,"date":"2019-06-24T17:11:19","date_gmt":"2019-06-24T15:11:19","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=1500"},"modified":"2019-06-24T17:11:21","modified_gmt":"2019-06-24T15:11:21","slug":"e-ticaret-kanunu-nedir-neleri-kapsar","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/e-ticaret-kanunu-nedir-neleri-kapsar.html","title":{"rendered":"E-Ticaret Kanunu Nedir? Neleri Kapsar?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">T\u00fcrkiye\u2019de elektronik\nticaret alan\u0131ndaki kanuni d\u00fczenlemeler Avrupa ve Amerika\u2019da oldu\u011fu gibi\nkapsaml\u0131 bir \u00e7er\u00e7eveye oturmuyor. Ancak e-ticaret hacmi her ge\u00e7en g\u00fcn b\u00fcy\u00fcyor.\nD\u00fcnya \u00e7ap\u0131nda e-ticaret hacminin 2021 y\u0131l\u0131nda 4,2 trilyon dolar\u0131 bulmas\u0131\nbekleniyor. T\u00fcrkiye\u2019de ise s\u00f6z konusu rakam, hen\u00fcz 52.2 milyar T\u00fcrk Liras\u0131\nseviyesinde. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye\u2019de ilk defa\nelektronik ticaretin d\u00fczenlenmesine ili\u015fkin kanun 2014 y\u0131l\u0131nda yap\u0131l\u0131yor. 6563\nSay\u0131l\u0131 \u201cElektronik Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun\u201d ancak 5 May\u0131s 2015\ntarihinde y\u00fcr\u00fcrl\u00fc\u011fe giriyor. Kanuni d\u00fczenleme ile; e-ticaret yapan \u015firketler\nile al\u0131c\u0131lar\u0131n aras\u0131ndaki ticari ili\u015fkilere temel yasal d\u00fczenlemeler\ngetiriliyor. Peki, e-ticaret kanunu nedir? Neleri kaps\u0131yor? \u0130\u015fte cevaplar\u0131\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>E-Ticaret\nKanunu Nedir?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye\u2019deki e-ticarete ili\u015fkin yasal\nd\u00fczenlemelerin olduk\u00e7a ge\u00e7 kald\u0131\u011f\u0131 s\u00f6ylenebilir. E-ticaret kanunu, elektronik\nticarete ili\u015fkin esas ve usulleri belirleyen ve onlar\u0131 d\u00fczenleyen kanun olarak\ntan\u0131mlan\u0131yor. 6583 say\u0131l\u0131 E-ticaret kanunu, T\u00fcrkiye\u2019de 2015 y\u0131l\u0131n\u0131n May\u0131s\nay\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe giriyor. Kanun temel olarak; hizmet sa\u011flay\u0131c\u0131lar, arac\u0131 hizmet\nsa\u011flay\u0131c\u0131lar\u0131n sorumluluklar\u0131, elektronik ileti\u015fim ara\u00e7lar\u0131 \u00fczerinden yap\u0131lan\ns\u00f6zle\u015fmeler ve elektronik ticaret temelli bilgi vermeye ili\u015fkin y\u00fck\u00fcml\u00fcl\u00fckleri,\nbu kapsamda uygulanabilecek yapt\u0131r\u0131mlar\u0131 i\u00e7eriyor. \u00d6te yandan ilgili kanun;\nAvrupa Birli\u011fi (AB) uyum \u00e7er\u00e7evesinde ele al\u0131n\u0131yor. Bu ba\u011flamda; ki\u015fisel\nverilerin korunmas\u0131, ileti\u015fim gizlili\u011fi ve t\u00fcketicilerin e-ticaret i\u015flemlerinde\nkorunmas\u0131n\u0131 ama\u00e7l\u0131yor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>E-Ticaret\nKanununun Kapsam\u0131nda Neler Var?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elektronik Ticaretin D\u00fczenlenmesine \u0130li\u015fkin\nKanun, alt\u0131 ana ba\u015fl\u0131k alt\u0131nda toplan\u0131yor. S\u0131ralanan 6 ba\u015fl\u0131k kanunun kapsam\u0131n\u0131\ndetayl\u0131 bi\u00e7imde olu\u015fturuyor;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130zinli\nveritaban\u0131,<\/li><li>Onay\nalma,<\/li><li>Ret\nimkan\u0131,<\/li><li>\u0130\u00e7erik,\n<\/li><li>\u015eikayet,\n<\/li><li>Ceza.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"575\" height=\"355\" src=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/06\/575x355.png\" alt=\"\" class=\"wp-image-1502\" srcset=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/06\/575x355.png 575w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/06\/575x355-300x185.png 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130zinli Veritaban\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kanun, y\u00fcr\u00fcrl\u00fc\u011fe girdi\u011fi 5\nMay\u0131s 2015 tarihinden \u00f6nce hizmet veren kurulu\u015flar\u0131n sahip oldu\u011fu\nkullan\u0131c\u0131lar\u0131n bilgilerini (e-mail, telefon numaras\u0131, isim &#8211; soyisim vb.)\ni\u00e7eren veritabanlar\u0131n\u0131 kullanabilme hakk\u0131 veriyor. S\u00f6z konusu ge\u00e7ici madde\ntart\u0131\u015fmalara yol a\u00e7\u0131yor. Ancak kanunun da bir noktadan ba\u015flat\u0131lmas\u0131 gereklili\u011fi\nde g\u00f6zard\u0131 edilemiyor. \u00d6te yandan, kullan\u0131c\u0131lar i\u00e7in olumsuz olarak g\u00f6z\u00fckse de\nkanun kapsam\u0131ndaki di\u011fer maddelerde ise izinli veritabanlar\u0131ndan kullan\u0131c\u0131lar\u0131n\nistemesi durumunda \u00e7\u0131kabileceklerini de d\u00fczenliyor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Onay alma<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elektronik Ticaretin\nD\u00fczenlenmesine \u0130li\u015fkin Kanunu\u2019nun \u201cOnay Alma\u201d ba\u015fl\u0131\u011f\u0131; kullan\u0131c\u0131lar\u0131n\nelektronik ortamda ki\u015filere ait bilgilerin talep edilmesi, al\u0131nmas\u0131 ve abonelik\ni\u015flemleri gibi elektronik posta g\u00f6nderimlerini d\u00fczenliyor. Onay\u0131n; yaz\u0131l\u0131 ve\nelektronik ileti\u015fim ara\u00e7lar\u0131yla ki\u015filerden talep edilebilece\u011fi ifade ediliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ret imkan\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131lar\u0131n ret imkan\u0131\nkapsam\u0131nda; hizmet sa\u011flay\u0131c\u0131lar\u0131n kullan\u0131c\u0131lara abonelik, e-mail g\u00f6nderimi,\nk\u0131sa mesaj g\u00f6nderimi gibi onaylar\u0131 ret imkan\u0131 ifade ediliyor. Ret imkan\u0131n\u0131n\nkolay bi\u00e7imde ve \u00fccretsiz \u015fekilde yap\u0131lmas\u0131 ve onay verilen ileti\u015fim kanal\u0131yla\nsa\u011flanmas\u0131 gerekti\u011fi kanun kapsam\u0131nda g\u00fcvenceye al\u0131n\u0131yor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u00e7erik<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131lara farkl\u0131\nileti\u015fim kanallar\u0131yla iletilecek t\u00fcm i\u00e7eriklerin onay beyan\u0131 kapsam\u0131nda olmas\u0131\ngerekiyor. Kullan\u0131c\u0131lara g\u00f6nderilen i\u00e7eriklerde; MERSIS numaralar\u0131, ticari\n\u00fcnvanlar, esnaflar i\u00e7in ise isim, soyisim ve TC kimlik numaras\u0131 ile\ng\u00f6nderilmesi \u015fart ko\u015fuluyor. \u00d6te yandan; iletide hizmet sunan\u0131n telefon\nnumaras\u0131, k\u0131sa mesaja ait numara, elektronik posta adresleri gibi\neri\u015filebilecek ileti\u015fim bilgilerinin en az bir tanesinin yer almas\u0131 gerekiyor.\nPromosyon, indirim, kampanya gibi bilgilerin ge\u00e7erlilik s\u00fcreleri de a\u00e7\u0131k\u00e7a\nbelirtilmesi de \u015fart ko\u015fuluyor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eikayet<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131lar\u0131n \u015fikayet\nhaklar\u0131 bulunuyor. Hizmet verenlerin g\u00f6nderdi\u011fi; SMS, elektronik posta, sesli\narama i\u00e7in ayr\u0131 ayr\u0131 yap\u0131labiliyor. Her bir ba\u015fvuru; e-devlet kap\u0131s\u0131ndan ya da\nilgil bakanl\u0131\u011f\u0131n internet sayfas\u0131 \u00fczerinden ya da yaz\u0131l\u0131 olarak elden \u015fikayet\ndilek\u00e7esi sunularak yap\u0131labiliyor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ceza<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elektronik Ticaretin D\u00fczenlenmesine \u0130li\u015fkin\nKanunu\u2019nun \u201cCeza\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda; t\u00fcm hak ihlalleri maddi kar\u015f\u0131l\u0131k olarak\nbelirtiliyor. \u0130\u00e7erikte hizmet sa\u011flay\u0131c\u0131lar\u0131n bilgisinin bulunmamas\u0131 halinde bin\nTL\u2019den 10 bin TL\u2019ye kadar. Promosyonla ilgili a\u00e7\u0131klay\u0131c\u0131 bilgi yer alm\u0131yorsa, 2\nbin TL\u2019den 15 bin TL\u2019ye kadar. Onay al\u0131nmadan veyahut onaya uygun olmayacak\nbi\u00e7imde g\u00f6nderilen iletilere ili\u015fkin;&nbsp;\nbin TL\u2019den 5 bin TL\u2019ye kadar idari para cezalar\u0131n\u0131n uygulanaca\u011f\u0131 ifade\nediliyor. S\u00f6z konusu izinsiz iletilerin birden fazla ki\u015fiye g\u00f6nderilmesi\ndurumda ise ceza 10 kat\u0131na kadar artt\u0131r\u0131labiliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019de elektronik ticaret alan\u0131ndaki kanuni d\u00fczenlemeler Avrupa ve Amerika\u2019da oldu\u011fu gibi kapsaml\u0131 bir \u00e7er\u00e7eveye oturmuyor. Ancak e-ticaret hacmi her ge\u00e7en g\u00fcn b\u00fcy\u00fcyor. D\u00fcnya \u00e7ap\u0131nda e-ticaret hacminin 2021 y\u0131l\u0131nda 4,2 trilyon dolar\u0131 bulmas\u0131 bekleniyor. T\u00fcrkiye\u2019de ise s\u00f6z konusu rakam, hen\u00fcz 52.2&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Ticaret Kanunu Nedir? Neleri Kapsar? - G\u00fczel Hosting Internet Hizmetleri - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guzel.net.tr\/blog\/genel\/e-ticaret-kanunu-nedir-neleri-kapsar.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret Kanunu Nedir? Neleri Kapsar? - G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"og:description\" content=\"T\u00fcrkiye\u2019de elektronik ticaret alan\u0131ndaki kanuni d\u00fczenlemeler Avrupa ve Amerika\u2019da oldu\u011fu gibi kapsaml\u0131 bir \u00e7er\u00e7eveye oturmuyor. Ancak e-ticaret hacmi her ge\u00e7en g\u00fcn b\u00fcy\u00fcyor. D\u00fcnya \u00e7ap\u0131nda e-ticaret hacminin 2021 y\u0131l\u0131nda 4,2 trilyon dolar\u0131 bulmas\u0131 bekleniyor. 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