{"id":1355,"date":"2019-03-13T15:41:17","date_gmt":"2019-03-13T13:41:17","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=1355"},"modified":"2019-03-13T15:41:19","modified_gmt":"2019-03-13T13:41:19","slug":"keywords-nedir-web-sitelerinde-keyword-secimi-nasil-yapilmali","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/keywords-nedir-web-sitelerinde-keyword-secimi-nasil-yapilmali.html","title":{"rendered":"Keywords Nedir? Web Sitelerinde Keyword Se\u00e7imi Nas\u0131l Yap\u0131lmal\u0131?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Keyword, web sitenizde yer alan \u00fcr\u00fcn ve hizmetlere ili\u015fkin se\u00e7ilmesi ve d\u00fczenlenmesi gereken anahtar kelimeleri ifade ediyor. Arama motoru optimizasyonu (SEO) \u00e7al\u0131\u015fmalar\u0131nda ba\u015fat bir etkiye sahip olan keyword, web sitenizin organik arama sonu\u00e7lar\u0131 (SERP) aras\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc artt\u0131r\u0131yor. Ancak teknik SEO kurallar\u0131na riayet etmeli ve bu alanda s\u0131k\u0131 bir \u00e7al\u0131\u015fma y\u00fcr\u00fctmelisiniz. S\u00f6z konusu s\u00fcre\u00e7te keyword se\u00e7imi konusunda \u00f6neriler sunan ve arama motorlar\u0131 a\u00e7\u0131s\u0131ndan aranma de\u011feri y\u00fcksek kelimeleri belirlemekte yard\u0131mc\u0131 ara\u00e7lardan da mutlaka yararlanmal\u0131s\u0131n\u0131z. Peki, keyword ni\u00e7in \u00f6nemli ve keyword \u00e7al\u0131\u015fmalar\u0131nda kullan\u0131lacak yard\u0131mc\u0131 ara\u00e7lar nelerdir?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keyword Nedir? Neden \u00d6nemlidir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Keyword, T\u00fcrk\u00e7e deyimiyle anahtar kelime; insanlar\u0131n Google gibi arama motorlar\u0131nda arad\u0131klar\u0131n\u0131 bulmak i\u00e7in yazd\u0131klar\u0131 kelimelerden olu\u015fur. Google bu alanda olu\u015fturdu\u011fu algoritma ile ki\u015filerin en \u00e7ok arad\u0131\u011f\u0131 kelime ve kelime gruplar\u0131n\u0131 belirler. S\u00f6z konusu belirleme sonucunda da ilgili anahtar kelimeleri bar\u0131nd\u0131ran, nitelikli i\u00e7eriklere sahip web sitelerini s\u0131ralamada daha \u00fcst s\u0131ralara yerle\u015ftirir. Organik arama sonu\u00e7lar\u0131 olarak tan\u0131mlanan SERP alanlar\u0131 da yine anahtar kelimeler \u00fczerinden belirlenir. Arama motoru optimizasyonu (SEO) \u00e7al\u0131\u015fmalar\u0131 da s\u00f6z konusu alanlarda \u00fcst s\u0131ralarda yer&nbsp;&nbsp;alabilmek ad\u0131na y\u00fcr\u00fct\u00fcl\u00fcr. \u00d6zetle keyword, t\u00fcm s\u0131ralanan durumlar\u0131n b\u00fct\u00fcn\u00fc i\u00e7in odak noktada yer al\u0131r ve olduk\u00e7a \u00f6nemlidir.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keyword Se\u00e7iminde Nelere Dikkat Edilmeli?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Keyword belirlemeden \u00f6nce; mevcut web sitenizle eri\u015fmek istedi\u011finiz hedefleri kesin olarak belirlemelisiniz. \u00dcr\u00fcn ya da hizmet verdi\u011finiz sekt\u00f6r\u00fcn hangi alan\u0131nda ve hangi kategoride \u00f6n plana \u00e7\u0131kmak istedi\u011finizi de s\u00f6z konusu hedef do\u011frultusunda olu\u015fturmal\u0131s\u0131n\u0131z. Alan\u0131n\u0131zla ilgili kelime ve kelime gruplar\u0131n\u0131 se\u00e7erken mutlaka web sitenizle eri\u015fmek istedi\u011finiz hedeflerinizle do\u011fru orant\u0131l\u0131 bi\u00e7imde karar vermelisiniz. Hedefinizi net olarak belirledikten sonra izlenmesi gereken ad\u0131mlar ise temel olarak \u015fu \u015fekilde s\u0131ralanabilir;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Alan\u0131n\u0131zla ilgili kelime ve kelime gruplar\u0131n\u0131 se\u00e7mek<\/li><li>Belirlenmi\u015f kelime ve kelime gruplar\u0131n\u0131n aranma hacimlerini belirlemek<\/li><li>Kelimelerin rekabet analizlerini yapmak<\/li><li>Kelimelerin karl\u0131l\u0131klar\u0131n\u0131 de\u011ferlendirmek<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f6z konusu 4 a\u015fama sonunda keywords listenizi olu\u015fturabilir ve bunlar \u00fczerinde \u00e7al\u0131\u015fmalara ba\u015flayabilirsiniz. S\u0131ralanan temel ad\u0131mlar\u0131 yapabilmek i\u00e7in sizlere yard\u0131mc\u0131 olacak anahtar kelime analiz ara\u00e7lar\u0131na mutlaka ba\u015fvurmal\u0131s\u0131n\u0131z.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"575\" height=\"355\" src=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/03\/13.03-757x355.png\" alt=\"\" class=\"wp-image-1357\" srcset=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/03\/13.03-757x355.png 575w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/03\/13.03-757x355-300x185.png 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Keyword Se\u00e7iminde Yard\u0131mc\u0131 Ara\u00e7lar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Keyword se\u00e7imi yaparken, i\u015finizi analitik a\u00e7\u0131dan kolayla\u015ft\u0131racak pek \u00e7ok ara\u00e7 bulunuyor. Bunlar\u0131n bir k\u0131sm\u0131 \u00fccretsiz bir k\u0131sm\u0131 ise \u00fccretli \u015fekilde hizmet veriyor.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Google AdWords<\/li><li>Google Corrolate<\/li><li>Keywordin<\/li><li>Wordtracker Scout<\/li><li>IMforSBM<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Google AdWords<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u2019\u0131n bir hizmeti olarak sunulan AdWords ile m\u00fckemmel bi\u00e7imde anahtar kelime planlamas\u0131 yap\u0131labilir. Sistemi kullanabilmek i\u00e7in \u00f6ncelikle d\u00fc\u015f\u00fck bir b\u00fct\u00e7eyle de olsa reklam kampanyas\u0131 olu\u015fturman\u0131z gerekiyor. Sistem anahtar kelime belirleme konusunda pek \u00e7ok farkl\u0131 \u00f6zellik sunuyor ancak temel olarak sunulan 3 \u00f6zellik anahtar kelime belirlemede olduk\u00e7a faydal\u0131 sonu\u00e7lar veriyor;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kelimelerin arama hacimleri<\/li><li>Kelimelerin rekabet durumlar\u0131<\/li><li>Anahtar kelime \u00f6nerileri&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Google Corrolate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google taraf\u0131ndan sunulan Corrolate arac\u0131; kelimeler aras\u0131ndaki korelasyonlar\u0131 ortaya koyuyor. Kelime planlamas\u0131 yaparken, olu\u015fturulmas\u0131 gereken kelime \u00f6bekleri bu sayede \u00e7ok daha isabetli bi\u00e7imde se\u00e7ebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">IMforSBM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">IMforSBM ile faaliyette bulundu\u011funu sekt\u00f6rle ilgili lokasyon odakl\u0131 en iyi kelime \u00f6nerilerini alabilirsiniz. \u00d6zellikle b\u00f6lgesel olarak faaliyet g\u00f6steren \u015firketler, anahtar kelime belirleme s\u00fcrecinde etkin olarak kullanabilir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keywordin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Olduk\u00e7a kolay bir sisteme sahip olan Kewwordin; kelime ve kelime \u00f6beklerinin aranma hacimlerini, kelime alternatifleri b\u00f6lgesel olarak da g\u00f6rebilmemizi sa\u011fl\u0131yor. \u00dccretsiz \u015fekilde kullan\u0131lmas\u0131 halinde kelime yo\u011funluk bilgileri olmasa da s\u0131ralamalar \u00fczerinden kelimelere ili\u015fkin alternatifleri ve s\u0131ralamalar\u0131 g\u00f6rmek i\u00e7in kullan\u0131labilir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wordtracker Scout<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wordtracker Scout ile rakiplerinizin kelime hacim ve yo\u011funluklar\u0131na ili\u015fkin rekabet analizlerini \u00e7\u0131kartabilirsiniz. Chrome taray\u0131c\u0131n\u0131z \u00fczerine kuraca\u011f\u0131n\u0131z eklenti sayesinde; rakiplerinizin web sitelerini ziyaret ederek; anahtar kelime yo\u011funluklar\u0131n\u0131 ve kolayca izleyebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keyword, web sitenizde yer alan \u00fcr\u00fcn ve hizmetlere ili\u015fkin se\u00e7ilmesi ve d\u00fczenlenmesi gereken anahtar kelimeleri ifade ediyor. Arama motoru optimizasyonu (SEO) \u00e7al\u0131\u015fmalar\u0131nda ba\u015fat bir etkiye sahip olan keyword, web sitenizin organik arama sonu\u00e7lar\u0131 (SERP) aras\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc artt\u0131r\u0131yor. Ancak teknik SEO&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keywords Nedir? 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Arama motoru optimizasyonu (SEO) \u00e7al\u0131\u015fmalar\u0131nda ba\u015fat bir etkiye sahip olan keyword, web sitenizin organik arama sonu\u00e7lar\u0131 (SERP) aras\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc artt\u0131r\u0131yor. 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Web Sitelerinde Keyword Se\u00e7imi Nas\u0131l Yap\u0131lmal\u0131? - G\u00fczel Hosting Internet Hizmetleri - Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.guzel.net.tr\/blog\/genel\/keywords-nedir-web-sitelerinde-keyword-secimi-nasil-yapilmali.html","og_locale":"tr_TR","og_type":"article","og_title":"Keywords Nedir? Web Sitelerinde Keyword Se\u00e7imi Nas\u0131l Yap\u0131lmal\u0131? - G\u00fczel Hosting Internet Hizmetleri - Blog","og_description":"Keyword, web sitenizde yer alan \u00fcr\u00fcn ve hizmetlere ili\u015fkin se\u00e7ilmesi ve d\u00fczenlenmesi gereken anahtar kelimeleri ifade ediyor. Arama motoru optimizasyonu (SEO) \u00e7al\u0131\u015fmalar\u0131nda ba\u015fat bir etkiye sahip olan keyword, web sitenizin organik arama sonu\u00e7lar\u0131 (SERP) aras\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc artt\u0131r\u0131yor. 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