{"id":1253,"date":"2019-01-08T16:52:04","date_gmt":"2019-01-08T14:52:04","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=1253"},"modified":"2019-09-30T17:47:47","modified_gmt":"2019-09-30T15:47:47","slug":"meta-etiketleri-ve-seo-icin-onemi","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/meta-etiketleri-ve-seo-icin-onemi.html","title":{"rendered":"Meta Etiketleri ve Seo \u0130\u00e7in \u00d6nemi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Meta etiketleri web sitenizi olu\u015ftururken kulland\u0131\u011f\u0131n\u0131z &lt;head&gt;&#8230;.&lt;\/head&gt; etiketleri aras\u0131na yerle\u015ftirdi\u011finiz etiket gruplar\u0131n\u0131n t\u00fcm\u00fcn\u00fc olu\u015fturan html kodlar\u0131d\u0131r. Peki bu meta etiketleri SEO i\u00e7in neden bu kadar&nbsp;\u00f6nemlidir? Bu etiketlerin olu\u015fturulmas\u0131n\u0131n&nbsp;\u00f6nemi; arama motorlar\u0131n\u0131n, olu\u015fturdu\u011funuz web sitenizi tan\u0131mas\u0131n\u0131 sa\u011flamak ve onlar\u0131 web siteniz hakk\u0131nda bilgilendirmektir. Head etiketleri aras\u0131na yazd\u0131\u011f\u0131n\u0131z meta etiketleri sayesinde Google, Bing, Yandex gibi arama motorlar\u0131n\u0131 web sayfan\u0131z\u0131n ba\u015fl\u0131\u011f\u0131, i\u00e7eri\u011fi ve dikkat edilmesi gereken di\u011fer&nbsp;\u00f6nemli noktalar\u0131 hakk\u0131nda bilgilendirilmesini sa\u011flayabilirsiniz. \u00d6zellikle e-ticaret sitelerinin\u00e7o\u011funlukla XML dosyalar\u0131ndan \u00fcr\u00fcn bilgilerini&nbsp;\u00e7ektiklerini hesaba katacak olursak, meta etiketlerinin kullan\u0131lmamas\u0131 web sitenizi pek&nbsp;\u00e7ok spam riski ile kar\u015f\u0131 kar\u015f\u0131ya b\u0131rakabilir. Spam olmasa dahi web sitesini di\u011ferlerinden ay\u0131ran ve daha&nbsp;\u00f6zg\u00fcn hale getiren meta etiketleri kullan\u0131lmaz ise siteniz di\u011ferlerinden pek bir fark\u0131 kalmayacak ve s\u0131radanla\u015facakt\u0131r. Bu sebeple meta a\u00e7\u0131klamalar\u0131n\u0131 belirli kurallar&nbsp;\u00e7er\u00e7evesinde ve&nbsp;\u00f6zg\u00fcn bir \u015fekilde kullanmak gerekmektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meta A\u00e7\u0131klamalar\u0131 \u0130\u00e7in Gerekli Kurallar<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta a\u00e7\u0131klamalar\u0131, site i\u00e7eri\u011finizin&nbsp;\u00f6zeti niteli\u011fi ta\u015f\u0131maktad\u0131r. Her ne kadar Google, resmi sayfas\u0131ndan yapt\u0131\u011f\u0131 duyurularda, meta a\u00e7\u0131klamalar\u0131 i\u00e7in bir s\u0131n\u0131r belirlememi\u015f olsa da, bu etiketlerin i\u00e7erisinde tan\u0131mlanm\u0131\u015f olan yaz\u0131, web site i\u00e7eri\u011finizi en k\u0131sa ve en iyi \u015fekilde&nbsp;\u00f6zetleyecek nitelikte olmal\u0131d\u0131r. Meta a\u00e7\u0131klamalar\u0131 yazarken yap\u0131lan belli ba\u015fl\u0131 hatalar vard\u0131r. Bunlardan biri blog yazarlar\u0131n\u0131n daha fazla hit almak ad\u0131na meta etiketlerini yaln\u0131zca anahtar kelimeler ile doldurmalar\u0131d\u0131r. Bu&nbsp;\u00e7ok yanl\u0131\u015f bir uygulamad\u0131r. Tabii ki meta etiketlerinde anahtar kelimeler kullanmak&nbsp;\u00f6nemlidir ancak bu anahtar kelimeleri c\u00fcmleler i\u00e7erisinde kullanmak ve do\u011fru bir \u015fekilde yerle\u015ftirmi\u015f olmak gerekiyor. \u00d6rnek vermek gerekirse pek&nbsp;\u00e7ok ki\u015fi arama motorlar\u0131 sonucunda buldu\u011fu sitelerin meta a\u00e7\u0131klamalar\u0131n\u0131 yani&nbsp;\u00f6zet alan\u0131n\u0131 okuyarak o siteye girip girmemeye karar vermekte. Dolay\u0131s\u0131yla buradaki yaz\u0131lar\u0131 do\u011fru bir \u015fekilde yazmak&nbsp;\u00e7ok&nbsp;\u00f6nemlidir. Bu a\u00e7\u0131klamlar esasen sizin sitenizde yazm\u0131\u015f oldu\u011funuz 1000-1500 kelimelik makalelerin 15-20 kelimelik&nbsp;\u00f6zetleri niteli\u011fi ta\u015f\u0131mal\u0131d\u0131r. Ve bu&nbsp;\u00f6zet o makaleleri ne kadar iyi nitelerse sitenizin t\u0131klanma oran\u0131 o derece artacakt\u0131r. Bu bir yetenek i\u015fi olmak ile beraber yaz\u0131lan makalenin konusuna ne kadar hakim oldu\u011funuz da bu&nbsp;\u00f6zetlerin kalitesini belirleyen&nbsp;\u00f6nemli bir unsurdur. Meta etiketlerini anlayabilirseniz ve web sitenizde do\u011fru kullan\u0131m sa\u011flayabilirseniz Google taraf\u0131ndan gelen etkile\u015fimlerde siteniz i\u00e7in belki de bekledi\u011finizden bile fazla de\u011fer elde edebilirsiniz.&nbsp;&nbsp;Bundan 3-4 y\u0131l&nbsp;\u00f6nceye kadar SEO, backlinkler&nbsp;\u00fczerine kurulmu\u015f olan bir sistemdi. Fakat geldi\u011fimiz son durumda SEO\u2019nun temeli site i\u00e7i optimizasyonlara d\u00f6nd\u00fc. Bu temeli de meta etiketleri olu\u015fturmaktad\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"575\" height=\"355\" src=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_525054601.jpg\" alt=\"\" class=\"wp-image-1255\" srcset=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_525054601.jpg 575w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_525054601-300x185.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEO Uyumlu Title Etiketi Nas\u0131l Olmal\u0131?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00d6rnek:<\/strong><strong>&lt;title&gt; SEO Uyumlu site nas\u0131l haz\u0131<\/strong><strong>rlan<\/strong><strong>\u0131<\/strong><strong>r &#8211; guzelhosting.com &lt;\/title&gt;<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Title, bir web sayfas\u0131n\u0131n ba\u015fl\u0131\u011f\u0131n\u0131 arama motorlar\u0131 ile payla\u015fmam\u0131z\u0131 sa\u011flayan etikettir. Bunun yan\u0131nda Google\u2019daki arama sonu\u00e7lar\u0131n\u0131zda mavi link olarak g\u00f6rd\u00fcn\u00fcz k\u0131s\u0131m title etiketi i\u00e7erisine yaz\u0131lan k\u0131s\u0131mdan al\u0131narak olu\u015fturulmaktad\u0131r. Peki SEO\u2019ya uygun olarak kullan\u0131m\u0131 nas\u0131l olmal\u0131?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1- Title etiketin 55 karakterden daha az olmas\u0131na veya 512px\u2019den az olmas\u0131na dikkat edin. Google da arama sonu\u00e7lar\u0131nda&nbsp;&nbsp;bir masa\u00fcst\u00fc g\u00f6r\u00fcm\u00fcnde 512 pixel\u2019in \u00fczerinde olan metinler tam olarak g\u00f6r\u00fcnt\u00fclenemeyecektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2- Title i\u00e7erisinde mutlaka anahtar kelimeniz ge\u00e7melidir bu marka isminiz veya sayfan\u0131z\u0131n ana ba\u015fl\u0131\u011f\u0131ndan olu\u015fabilir. Tabii bu etiketler her sayfan\u0131z i\u00e7in farkl\u0131 olarak belirlenmelidir. O sayfa i\u00e7in hangi anahtar kelimeniz daha&nbsp;\u00f6n plana \u00e7\u0131k\u0131yorsa ona g\u00f6re bir anahtar kelime kullanmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00d6rnek:<\/strong><strong>&lt;meta name=\u201c<\/strong><strong>description<\/strong><strong>\u201d&nbsp;<\/strong><strong>content=<\/strong><strong>\u201c&#8230;&#8230;\u201d \/&gt;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Web site i\u00e7eri\u011finizin hangi alana y\u00f6nelik oldu\u011funu ve ne gibi&nbsp;\u00f6neriler ve \u00e7\u00f6z\u00fcmler sundu\u011funu meta description i\u00e7erisinde belirtmemizi sa\u011flar. \u0130\u00e7erik i\u00e7inde \u201ckiral\u0131k ev, kiral\u0131k konut\u201d gibi anahtar kelimelerden 1-4 tanesini girebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00d6rnek:<\/strong><strong>&lt;Meta Name=\u201c<\/strong><strong>Robots<\/strong><strong>\u201d&nbsp;<\/strong><strong>content=<\/strong><strong>\u201c<\/strong><strong>INDEX<\/strong><strong>\u201d \/&gt;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta robots i\u00e7erisinde index gibi bir komut kullan\u0131rsak, arama motorlar\u0131 web sayfas\u0131n\u0131 indeksleyerek, kendi veri taban\u0131na kaydedecek ve arama sonu\u00e7lar\u0131nda g\u00f6sterecektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00d6rnek:<\/strong><strong>&lt;h1&gt;&#8230;.&lt;\/h1&gt; &#8211; &lt;h2&gt;&#8230;.&lt;\/h2&gt; &#8211; &lt;h3&gt;&#8230;.&lt;\/h3&gt; \u2026.. &lt;h6&gt;&#8230;.&lt;\/h6&gt;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu etiketler web sitenizde olu\u015fturdu\u011funuz ba\u015fl\u0131klar\u0131 \u00f6nem s\u0131ras\u0131na g\u00f6re b\u00fcy\u00fckten k\u00fc\u00e7\u00fc\u011fe do\u011fru s\u0131ralamaktad\u0131r. Bu etiketler ile yaln\u0131zca yaz\u0131lar\u0131n\u0131z\u0131n boyutunu ayarlad\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcnmemelisiniz. Burada en&nbsp;\u00f6nemli ba\u015fl\u0131k yaz\u0131lar\u0131n\u0131z\u0131n en b\u00fcy\u00fck punto ile yaz\u0131lmas\u0131n\u0131 sa\u011flayan H1 ba\u015fl\u0131k etiketidir. En&nbsp;\u00f6nemsizi ise H6 etiketidir. Ayr\u0131ca bunlar\u0131n tamam\u0131n\u0131 kullanmak gibi bir zorunlulu\u011funuz var gibi de d\u00fc\u015f\u00fcnmemelisiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00d6rnek:&lt;link rel= \u201ccanonical\u201d href= \u201chttp:\/\/guzel.net.tr\u201d \/><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu etiket olu\u015fturdu\u011funuz web sayfan\u0131zda benzer veya birebir ayn\u0131s\u0131 olan farkl\u0131 web sayfalar\u0131 varsa arama motorunun dikkate almas\u0131 gereken sayfan\u0131n sizinki oldu\u011funu \u201ccanonical\u201d html etiketi ile i\u015faretleyerek belirtebilirsiniz.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta etiketleri web sitenizi olu\u015ftururken kulland\u0131\u011f\u0131n\u0131z &lt;head&gt;&#8230;.&lt;\/head&gt; etiketleri aras\u0131na yerle\u015ftirdi\u011finiz etiket gruplar\u0131n\u0131n t\u00fcm\u00fcn\u00fc olu\u015fturan html kodlar\u0131d\u0131r. Peki bu meta etiketleri SEO i\u00e7in neden bu kadar&nbsp;\u00f6nemlidir? Bu etiketlerin olu\u015fturulmas\u0131n\u0131n&nbsp;\u00f6nemi; arama motorlar\u0131n\u0131n, olu\u015fturdu\u011funuz web sitenizi tan\u0131mas\u0131n\u0131 sa\u011flamak ve onlar\u0131 web siteniz hakk\u0131nda&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta Etiketleri ve Seo \u0130\u00e7in \u00d6nemi - G\u00fczel Hosting Internet Hizmetleri - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guzel.net.tr\/blog\/genel\/meta-etiketleri-ve-seo-icin-onemi.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta Etiketleri ve Seo \u0130\u00e7in \u00d6nemi - G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"og:description\" content=\"Meta etiketleri web sitenizi olu\u015ftururken kulland\u0131\u011f\u0131n\u0131z &lt;head&gt;&#8230;.&lt;\/head&gt; etiketleri aras\u0131na yerle\u015ftirdi\u011finiz etiket gruplar\u0131n\u0131n t\u00fcm\u00fcn\u00fc olu\u015fturan html kodlar\u0131d\u0131r. Peki bu meta etiketleri SEO i\u00e7in neden bu kadar&nbsp;\u00f6nemlidir? 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