{"id":1246,"date":"2019-01-04T17:17:17","date_gmt":"2019-01-04T15:17:17","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=1246"},"modified":"2019-01-22T17:36:45","modified_gmt":"2019-01-22T15:36:45","slug":"__trashed","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/__trashed.html","title":{"rendered":"Adwords Reklam Performanslar\u0131n\u0131z\u0131 \u0130yile\u015ftirmeye Y\u00f6nelik \u0130pu\u00e7lar\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Adwords reklam performans\u0131n\u0131z\u0131 iyile\u015ftirmek web sitenizin Google \u00fczerinde g\u00f6r\u00fcn\u00fcrl\u00fcl\u00fc\u011f\u00fcn\u00fc etkileyen ve&nbsp;\u00f6n plana \u00e7\u0131kmas\u0131n\u0131 sa\u011flayan&nbsp;\u00f6nemli bir fakt\u00f6rd\u00fcr. Adwords reklamlar\u0131n\u0131 do\u011fru y\u00f6netmek ve bu alanda y\u00fcksek bir ba\u015far\u0131 y\u00fczdesi sa\u011flamak ger\u00e7ek anlamda uzmanl\u0131k gerektiren bir i\u015ftir. Ancak web sitenizin reklamlar\u0131n\u0131 \u201cben y\u00f6netmek istiyorum\u201d derseniz de; belirli kurallara uydu\u011funuz noktada bunu ba\u015farabilirsiniz. Web sitenizin reklam performans\u0131n\u0131 iyile\u015ftirerek ziyaret\u00e7i say\u0131n\u0131z\u0131 ve gelirinizi art\u0131rabilirsiniz. Peki, reklam performans\u0131n\u0131z\u0131 iyile\u015ftirmek i\u00e7in yapman\u0131z gereken \u015feyler neler? A\u015fa\u011f\u0131da verece\u011fimiz ipu\u00e7lar\u0131, bu alanda uzmanla\u015fmak i\u00e7in ataca\u011f\u0131n\u0131z ilk ad\u0131mlar olabilir\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1-Geni\u015f Arama Terimleri Kullan\u0131n&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adwords kampanyalar\u0131n\u0131z\u0131 olu\u015fturdu\u011funuz ilk esnada giri\u015f kelimeleri veya anahtar kelimeler kullanmak isteyebilirsiniz. Bu iki se\u00e7enekten birini tercih etmek yerine bunlar\u0131n her ikisine de reklam gruplar\u0131nda yer vermeniz web siteniz a\u00e7\u0131s\u0131ndan daha faydal\u0131 olacakt\u0131r. Sadece jenerik ve k\u0131sa anahtar kelimeler kullanarak de\u011fil de uzun c\u00fcmleler kurarak farkl\u0131 kombinasyonlar denemeniz sizin yarar\u0131n\u0131za olacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2-Reklam Uzant\u0131lar\u0131 Kullanmay\u0131 \u0130hmal Etmeyin<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daha profesyonel g\u00f6r\u00fcnmenizi sa\u011flayacak olan bu uzant\u0131lar kullan\u0131c\u0131 deneyimini kolayla\u015ft\u0131rarak sizin verdi\u011finiz&nbsp;\u00f6zel bir hizmeti arayan m\u00fc\u015fterilerin sitenize t\u0131klama oran\u0131n\u0131 art\u0131racakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3- Farkl\u0131 Reklam Metinlerini Deneyin<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fterileriniz ile empati kurmaya gayret g\u00f6sterin ve onlar\u0131n arama yaparken neler d\u00fc\u015f\u00fcnerek hangi kelimeleri kullanabilece\u011fini tahmin etmeye\u00e7al\u0131\u015f\u0131n. E\u011fer tahmin etmekte g\u00fc\u00e7l\u00fck&nbsp;\u00e7ekiyorsan\u0131z reklam metinlerinizin&nbsp;\u00e7e\u015fitlerini artt\u0131r\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4- Rakiplerinizi Detayl\u0131ca Ara\u015ft\u0131r\u0131<\/strong><strong>p&nbsp;<\/strong><strong>\u0130nceleyin<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sizin ile ayn\u0131 amaca hizmet eden firmalar\u0131 ara\u015ft\u0131r\u0131p site kullan\u0131c\u0131lar\u0131n\u0131 artt\u0131rmak i\u00e7in ne gibi anahtar kelimelere, metinlere, jeneriklere yer veriyorlar g\u00f6z at\u0131n. \u00d6rne\u011fin; daha uygun fiyatlar m\u0131 sunuyorlar veya farkl\u0131 kampanyalar m\u0131 uyguluyorlar? Bu gibi bilgileri ara\u015ft\u0131rarak ufkunuzu geni\u015fletip kendi&nbsp;\u00f6zg\u00fcn fikirlerinizi olu\u015fturma konusunda yard\u0131m alabilirsiniz. Buna ek olarak; rakip firmalar\u0131n\u0131z\u0131n reklam kampanyalar\u0131n\u0131 inceleyip geli\u015ftirerek onlar\u0131n m\u00fc\u015fterilerini de kendinize\u00e7ekebilirsiniz. Bu sayede bir yandan kendi firman\u0131z\u0131 g\u00fc\u00e7lendirirken bir yandan da rakiplerinize ufak bir&nbsp;\u00e7elme takabilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5- Kullan\u0131c\u0131 \/ M\u00fc\u015fterilerinizin Sitenizde Kalmas\u0131n\u0131 Sa\u011flay\u0131n<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamlar\u0131n\u0131z anl\u0131k kullan\u0131c\u0131 t\u0131klamalar\u0131 \u00e7ekmesin. Yani reklamlar\u0131n\u0131za t\u0131klayan ki\u015filer sitenize girip hemen \u00e7\u0131k\u0131\u015f ger\u00e7ekle\u015ftirmesinler. bu durumun sitenize olumsuz yans\u0131malar\u0131 olabilir. \u0130lk etapta bu tarz bo\u015f t\u0131klamalar alman\u0131n size maddi a\u00e7\u0131dan zarar getirdi\u011fini d\u00fc\u015f\u00fcnebilirsiniz. Ancak bu t\u0131klamalardan elde etti\u011finiz d\u00f6n\u00fc\u015f\u00fcmler sayesinde sonu\u00e7lar\u0131 analiz edebilirsiniz. Ve bu analizlerle birlikte nerede hata yapt\u0131\u011f\u0131n\u0131z ke\u015ffederek yeni ve \u00e7ok daha\u00a0\u00f6zg\u00fcn kampanyalara imza atabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"575\" height=\"355\" src=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_425551933-2.jpg\" alt=\"\" class=\"wp-image-1276\" srcset=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_425551933-2.jpg 575w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_425551933-2-300x185.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6- Her Zaman&nbsp;<\/strong><strong>Tutarl<\/strong><strong>\u0131 Kelimeler Kullan\u0131n<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamlar\u0131n\u0131zda kulland\u0131\u011f\u0131n\u0131z dil ve \u00fcslup, web site i\u00e7eri\u011finizde kulland\u0131klar\u0131n\u0131z ile uyumlu olmal\u0131d\u0131r. E\u011fer web siteniz resmi bir kurulu\u015fa ait ise anahtar kelimleriniz de bu \u00fcsluba uygun ve resmi olmal\u0131d\u0131r. E\u011fer lakay\u0131t, imla kurallar\u0131 d\u0131\u015f\u0131na \u00e7\u0131kan anahtar kelimeler ve metinlere yer verirseniz, prestij kayb\u0131na u\u011frayaca\u011f\u0131n\u0131zdan dolay\u0131 kullan\u0131c\u0131lar\u0131n\u0131z sitenize u\u011framamaya ba\u015flayacakt\u0131r. Dolay\u0131s\u0131yla sitenizin t\u0131klan\u0131p hemen \u00e7\u0131kma oran\u0131n\u0131n artmas\u0131na neden olacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7- Branding Kampanyalar\u0131<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markala\u015fma kampanyalar\u0131 rakiplerinizin&nbsp;\u00f6n\u00fcne ge\u00e7mek ad\u0131na&nbsp;\u00e7ok&nbsp;\u00f6nemli bir ad\u0131md\u0131r. Her ne kadar rakipleriniz, sizin marka ad\u0131n\u0131z\u0131 hedefleyerek kampanyalar \u00fcreterek&nbsp;\u00f6n\u00fcn\u00fcze ge\u00e7meye&nbsp;\u00e7al\u0131\u015facak olsalar da, k\u00fclt, unique ve vurucu bir isim bulmay\u0131 ba\u015far\u0131rsan\u0131z onlar\u0131n bu tarz giri\u015fimlerini sonu\u00e7suz b\u0131rakabilirsiniz. Bunlara ek olarak; e\u011fer k\u0131sa s\u00fcren reklam kampanyalar\u0131n\u0131za&nbsp;\u00f6zel reklam metinleri olu\u015fturursan\u0131z branding&nbsp;\u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n hedef kitlenize ula\u015fmas\u0131 \u00e7ok uzun s\u00fcrmeyecektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yukar\u0131da bahsetti\u011fimiz t\u00fcm bu ipu\u00e7lar\u0131n\u0131 g\u00f6z&nbsp;\u00f6n\u00fcnde bulundurarak sizler de reklam kampanyalar\u0131n\u0131z\u0131 olu\u015fturup&nbsp;\u00e7e\u015fitli analizler yapabilir ve kampanyalar\u0131n\u0131z\u0131 devaml\u0131 g\u00fcncel tutup reklam perfromanslar\u0131n\u0131z\u0131 iyile\u015ftirebilirsiniz. B\u00f6ylelikle hedefledi\u011finiz kitleye ula\u015f\u0131p web sitenizin tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 artt\u0131rabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adwords reklam performans\u0131n\u0131z\u0131 iyile\u015ftirmek web sitenizin Google \u00fczerinde g\u00f6r\u00fcn\u00fcrl\u00fcl\u00fc\u011f\u00fcn\u00fc etkileyen ve&nbsp;\u00f6n plana \u00e7\u0131kmas\u0131n\u0131 sa\u011flayan&nbsp;\u00f6nemli bir fakt\u00f6rd\u00fcr. Adwords reklamlar\u0131n\u0131 do\u011fru y\u00f6netmek ve bu alanda y\u00fcksek bir ba\u015far\u0131 y\u00fczdesi sa\u011flamak ger\u00e7ek anlamda uzmanl\u0131k gerektiren bir i\u015ftir. Ancak web sitenizin reklamlar\u0131n\u0131 \u201cben y\u00f6netmek&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adwords Reklam Performanslar\u0131n\u0131z\u0131 \u0130yile\u015ftirmeye Y\u00f6nelik \u0130pu\u00e7lar\u0131 - G\u00fczel Hosting Internet Hizmetleri - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guzel.net.tr\/blog\/genel\/__trashed.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords Reklam Performanslar\u0131n\u0131z\u0131 \u0130yile\u015ftirmeye Y\u00f6nelik \u0130pu\u00e7lar\u0131 - G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"og:description\" content=\"Adwords reklam performans\u0131n\u0131z\u0131 iyile\u015ftirmek web sitenizin Google \u00fczerinde g\u00f6r\u00fcn\u00fcrl\u00fcl\u00fc\u011f\u00fcn\u00fc etkileyen ve&nbsp;\u00f6n plana \u00e7\u0131kmas\u0131n\u0131 sa\u011flayan&nbsp;\u00f6nemli bir fakt\u00f6rd\u00fcr. 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Adwords reklamlar\u0131n\u0131 do\u011fru y\u00f6netmek ve bu alanda y\u00fcksek bir ba\u015far\u0131 y\u00fczdesi sa\u011flamak ger\u00e7ek anlamda uzmanl\u0131k gerektiren bir i\u015ftir. Ancak web sitenizin reklamlar\u0131n\u0131 \u201cben y\u00f6netmek...","og_url":"https:\/\/www.guzel.net.tr\/blog\/genel\/__trashed.html","og_site_name":"G\u00fczel Hosting Internet Hizmetleri - Blog","article_publisher":"https:\/\/www.facebook.com\/guzelhosting","article_published_time":"2019-01-04T15:17:17+00:00","article_modified_time":"2019-01-22T15:36:45+00:00","og_image":[{"width":300,"height":210,"url":"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_565346740.jpg","type":"image\/jpeg"}],"author":"Editor","twitter_card":"summary_large_image","twitter_creator":"@guzelhosting","twitter_site":"@guzelhosting","twitter_misc":{"Yazan:":"Editor","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.guzel.net.tr\/blog\/genel\/__trashed.html#article","isPartOf":{"@id":"https:\/\/www.guzel.net.tr\/blog\/genel\/__trashed.html"},"author":{"name":"Editor","@id":"https:\/\/www.guzel.net.tr\/blog\/#\/schema\/person\/8bfd4f2405f03c08d0afb3466ac41954"},"headline":"Adwords Reklam Performanslar\u0131n\u0131z\u0131 \u0130yile\u015ftirmeye Y\u00f6nelik \u0130pu\u00e7lar\u0131","datePublished":"2019-01-04T15:17:17+00:00","dateModified":"2019-01-22T15:36:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.guzel.net.tr\/blog\/genel\/__trashed.html"},"wordCount":773,"commentCount":1,"publisher":{"@id":"https:\/\/www.guzel.net.tr\/blog\/#organization"},"image":{"@id":"https:\/\/www.guzel.net.tr\/blog\/genel\/__trashed.html#primaryimage"},"thumbnailUrl":"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_565346740.jpg","inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.guzel.net.tr\/blog\/genel\/__trashed.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.guzel.net.tr\/blog\/genel\/__trashed.html","url":"https:\/\/www.guzel.net.tr\/blog\/genel\/__trashed.html","name":"Adwords Reklam Performanslar\u0131n\u0131z\u0131 \u0130yile\u015ftirmeye Y\u00f6nelik \u0130pu\u00e7lar\u0131 - 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