{"id":1238,"date":"2019-01-02T17:40:25","date_gmt":"2019-01-02T15:40:25","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=1238"},"modified":"2019-01-02T17:40:27","modified_gmt":"2019-01-02T15:40:27","slug":"google-ad-grants-nedir","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/google-ad-grants-nedir.html","title":{"rendered":"Google Ad Grants Nedir?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google Ad Grants, Google\u2019\u0131n \u00e7evrimi\u00e7i reklamc\u0131l\u0131k y\u00f6ntemi olan AdWords\u2019\u00fcn sivil toplum kurulu\u015flar\u0131na y\u00f6nelik olan s\u00fcr\u00fcm\u00fcd\u00fcr ve asla hi\u00e7bir k\u00e2r amac\u0131 g\u00fctmez. Peki bu platformun amac\u0131 nedir, nas\u0131l \u00e7al\u0131\u015f\u0131r,\u00a0 nas\u0131l faydalanabilirim diye merak edenler i\u00e7in hemen a\u00e7\u0131klayal\u0131m: Google Ad Grants (Google Reklam Ba\u011f\u0131\u015flar\u0131), amac\u0131n\u0131z\u0131 ve giri\u015fimlerinizi Google arama motorunda tan\u0131tman\u0131za y\u00f6nelik olarak AdWords reklamlar\u0131 i\u00e7in harcayabilece\u011finiz ayl\u0131k 10 bin dolar de\u011ferinde yard\u0131m sa\u011flayarak sivil toplum kurulu\u015funuzu destekler. Bu sayede sivil toplum kurulu\u015funuzu t\u00fcm d\u00fcnyaya tan\u0131tabilir, sizin daha fazla ki\u015fiye ula\u015fman\u0131z\u0131 sa\u011flar. D\u00fcnya \u00fczerinde ba\u011f\u0131\u015f ve g\u00f6n\u00fcll\u00fc toplayabilmenize imkan verir ve hikayenizi d\u00fcnyan\u0131n her yerinden \u00e7e\u015fitli kitlelerle rahatl\u0131kla payla\u015fabilirsiniz. Google&#8217;\u0131n sivil toplum kurulu\u015funuz i\u00e7in sa\u011flad\u0131\u011f\u0131 reklam ba\u011f\u0131\u015flar\u0131, AdWords sistemi ile ayn\u0131 \u015fekilde \u00e7al\u0131\u015fmaktad\u0131r. Yani bu demek oluyor ki Google, payla\u015ft\u0131\u011f\u0131n\u0131z reklamlar\u0131, vermek istedi\u011finiz mesajlar\u0131, metine dayal\u0131 olu\u015fturdu\u011fu reklamlar sayesinde sizinkine benzer sivil toplum kurulu\u015flar\u0131 arayan t\u00fcm Google kullan\u0131c\u0131lar\u0131na g\u00f6sterir. Reklamlar\u0131 yay\u0131nlad\u0131ktan sonra Google Analytics ile reklamlar\u0131n\u0131z\u0131n nas\u0131l bir performans sergiledi\u011fini inceleyebilir, hangi anahtar kelimeler sizin kurulu\u015funuzu daha fazla kitleye tan\u0131tman\u0131za yard\u0131mc\u0131 olabilir \u00f6\u011frenebilirsiniz. Veya hangi reklamlar g\u00f6n\u00fcll\u00fc \u00fcyeleri art\u0131rabilir hangileri ba\u011f\u0131\u015flar\u0131 art\u0131r\u0131r\u2026 Merak etti\u011finiz t\u00fcm sorular\u0131n cevab\u0131n\u0131 Google Analytics sayesinde \u00f6\u011frenebilirsiniz. Ayr\u0131ca Google Ad Grants, kampanyalar\u0131n\u0131z\u0131 olu\u015fturman\u0131z\u0131 sa\u011flar. Ayn\u0131 zamanda kampanyalar\u0131n\u0131z\u0131 optimize etmenize yard\u0131mc\u0131 olacak g\u00fc\u00e7l\u00fc ara\u00e7lar i\u00e7erir.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"575\" height=\"355\" src=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_1108173296.jpg\" alt=\"\" class=\"wp-image-1240\" srcset=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_1108173296.jpg 575w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2019\/01\/shutterstock_1108173296-300x185.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Unutulmamas\u0131 Gereken Baz\u0131 Noktalar<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ad Grants\u2019\u0131 en etkili \u015fekilde kullanabilmeniz i\u00e7in akl\u0131n\u0131zda bulundurman\u0131z gereken \u00f6nemli baz\u0131 noktalar bulunmaktad\u0131r. Bunlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> Reklamlar\u0131n\u0131z tamamen metne dayal\u0131 olur. Resim veya video i\u00e7ermez.<\/li><li>T\u0131klama ba\u015f\u0131na maksimum maliyetiniz 2 dolard\u0131r.\u00a0<\/li><li>Grantspro kat\u0131l\u0131mc\u0131lar\u0131 i\u00e7in her ay 40 bin dolar de\u011ferinde, di\u011fer kat\u0131l\u0131mc\u0131lar i\u00e7in ise her ay 10 bin dolar de\u011ferinde ba\u011f\u0131\u015f ama\u00e7l\u0131 Google Ad Grants reklam\u0131 alabilirsiniz.<\/li><li>Olu\u015fturdu\u011funuz t\u00fcm kampanyalar anahtar kelime hedeflemeli olmal\u0131.<\/li><li>Bu reklamlar sadece ve sadece Google arama sonu\u00e7lar\u0131nda ve g\u00f6n\u00fcll\u00fc olarak ba\u011f\u0131\u015f yapan reklam verenlere ait reklamlar\u0131n alt\u0131nda g\u00f6z\u00fck\u00fcr.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bu Programa Ba\u015fvurmak \u0130\u00e7in Ger\u00e7ekten Uygun Oldu\u011funuzu D\u00fc\u015f\u00fcn\u00fcyor Musunuz? <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google taraf\u0131ndan ba\u011f\u0131\u015fta bulunulan t\u00fcm kurulu\u015flar\u0131n tamam\u0131, Google Reklam Ba\u011f\u0131\u015flar\u0131 program\u0131na kat\u0131lmaya uygun olabilmek i\u00e7in belirli \u00f6l\u00e7\u00fctleri kar\u015f\u0131layabilmelidir. Google 50\u2019den fazla \u00fclkede 20 binden fazla sivil toplum kurulu\u015fu ile do\u011frudan \u00e7al\u0131\u015fmaktad\u0131r. \u00d6ncelikle \u015funu belirtmemiz gerekir ki bu ba\u011f\u0131\u015fa uygun olabilmeniz i\u00e7in en \u00f6ncelikli \u015fart sivil toplum kurulu\u015funuzun merkezi a\u015fa\u011f\u0131daki \u00fclkelerin birinde bulunmas\u0131 gerekir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bunun d\u0131\u015f\u0131nda Google Reklam Ba\u011f\u0131\u015flar\u0131\u2019na uygun olabilmek neler yapmal\u0131s\u0131n\u0131z, p\u00fcf noktalar\u0131na ayr\u0131nt\u0131lar\u0131 ile gelin g\u00f6z gezdirelim.<\/p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>\nArjantin\nAvustralya\nAvusturya\nBrezilya\nBel\u00e7ika (Felemenk\u00e7e)\nBel\u00e7ika (Frans\u0131zca)\nBel\u00e7ika (Almanca)\nBotsvana\nBulgaristan\nKanada (\u0130ngilizce)\nKanada (Frans\u0131zca)\n\u015eili\nH\u0131rvatistan\n\u00c7ekya\nDanimarka\nFinlandiya\nFransa\nAlmanya\n<\/td><td>\nHong Kong&nbsp;\nMacaristan\nHindistan (\u0130ngilizce)\nHindistan (Hint\u00e7e)\nEndonezya\n\u0130rlanda\n\u0130srail\n\u0130talya\nJaponya\nKenya\nKore\nL\u00fcksemburg (Almanca)\nL\u00fcksemburg (Frans\u0131zca)\nMeksika\nMakau\nMalezya\nHollanda\n<\/td><td>\nYeni Zelanda\nNorve\u00e7\nFilipinler (\u0130ngilizce)\nFilipinler (Filipince)\nPolonya\nRomanya\nRusya\nS\u0131rbistan\nSingapur (\u00c7ince)\nSingapur (\u0130ngilizce)\nSlovakya\nSlovenya\nRusya\nS\u0131rbistan\nSingapur (\u00c7ince)\nSingapur (\u0130ngilizce)\nSlovakya\nSlovenya\n\u0130spanya\n<\/td><td>\nG\u00fcney Afrika\n\u0130sve\u00e7\n\u0130svi\u00e7re (Frans\u0131zca)\n\u0130svi\u00e7re (Almanca)\n\u0130svi\u00e7re (\u0130talyanca)\nTayvan\nTayland\nT\u00fcrkiye\nVietnam\n\u0130ngiltere\nABD\n<\/td><\/tr><\/tbody><\/table>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Reklam Ba\u011f\u0131\u015flar\u0131\u2019ndan Nas\u0131l Faydalanabilirsiniz?&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. \u0130lk olarak Sivil Toplum Kurulu\u015flar\u0131 i\u00e7in Google\u2019a ba\u015fvurmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Sivil Toplum kurulu\u015funuz ge\u00e7erli yard\u0131m derne\u011fi stat\u00fcs\u00fcne sahip olmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Google&#8217;\u0131n ba\u011f\u0131\u015f makbuzu ile kullan\u0131m\u0131 ve ayr\u0131mc\u0131l\u0131k yapmama konular\u0131nda gerekli sertifikalar\u0131n\u0131 kabul edip onaylanmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. Web sitenizde, ne yapt\u0131\u011f\u0131n\u0131z\u0131 detayl\u0131 bir \u015fekilde anlatan, yeterli miktarda i\u00e7erik bulunmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medikal gruplar, resmi kurumlar, hastaneler, akademik kurulu\u015flar ve \u00fcniversiteler Sivil Toplum Kurulu\u015flar\u0131 olarak Google program\u0131 i\u00e7in uygun de\u011fildir. Ancak e\u011fitim kurulu\u015flar\u0131n\u0131n yard\u0131m kollar\u0131 program i\u00e7eri\u011fine uygundur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ad Grants program\u0131 ba\u015fvuru \u015fartlar\u0131 genel olarak bu \u015fekildedir. E\u011fer sizler de bir sivil toplum kurulu\u015fu \u00fcyesi veya sahibiyseniz, Google\u2019\u0131n sundu\u011fu bu m\u00fcthi\u015f imk\u00e2ndan muhakkak faydalanmal\u0131 ve sivil toplum kurulu\u015funuzu d\u00fcnyaya tan\u0131tarak daha fazla ba\u011f\u0131\u015f toplama f\u0131rsat\u0131n\u0131 elinizden asla ka\u00e7\u0131rmamal\u0131s\u0131n\u0131z.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ad Grants, Google\u2019\u0131n \u00e7evrimi\u00e7i reklamc\u0131l\u0131k y\u00f6ntemi olan AdWords\u2019\u00fcn sivil toplum kurulu\u015flar\u0131na y\u00f6nelik olan s\u00fcr\u00fcm\u00fcd\u00fcr ve asla hi\u00e7bir k\u00e2r amac\u0131 g\u00fctmez. Peki bu platformun amac\u0131 nedir, nas\u0131l \u00e7al\u0131\u015f\u0131r,\u00a0 nas\u0131l faydalanabilirim diye merak edenler i\u00e7in hemen a\u00e7\u0131klayal\u0131m: Google Ad Grants (Google&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ad Grants Nedir? - G\u00fczel Hosting Internet Hizmetleri - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guzel.net.tr\/blog\/genel\/google-ad-grants-nedir.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ad Grants Nedir? - G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"og:description\" content=\"Google Ad Grants, Google\u2019\u0131n \u00e7evrimi\u00e7i reklamc\u0131l\u0131k y\u00f6ntemi olan AdWords\u2019\u00fcn sivil toplum kurulu\u015flar\u0131na y\u00f6nelik olan s\u00fcr\u00fcm\u00fcd\u00fcr ve asla hi\u00e7bir k\u00e2r amac\u0131 g\u00fctmez. 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