{"id":1185,"date":"2018-12-07T15:26:33","date_gmt":"2018-12-07T13:26:33","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=1185"},"modified":"2018-12-07T15:26:33","modified_gmt":"2018-12-07T13:26:33","slug":"bir-e-ticaret-sitesinin-tasarimi-nasil-olmalidir","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/bir-e-ticaret-sitesinin-tasarimi-nasil-olmalidir.html","title":{"rendered":"Bir E-Ticaret Sitesinin Tasar\u0131m\u0131 Nas\u0131l Olmal\u0131d\u0131r?"},"content":{"rendered":"<p>Bir e-ticaret sitesi\u00a0olu\u015ftururken dikkat etmeniz gereken ilk nokta, sitenizin esas amac\u0131n\u0131n insanlar\u0131 al\u0131\u015fveri\u015f yapmaya te\u015fvik etmesi gerekti\u011fidir. Yaln\u0131zca harika g\u00f6r\u00fcnen bir e-ticaret sitesi olu\u015fturmaya odaklanmamal\u0131s\u0131n\u0131z. Web sitenizdeki her \u00f6genin insanlar\u0131 sizden bir \u015feyler sat\u0131n almaya itmesi noktas\u0131nda y\u00f6nlendirmesini sa\u011flamal\u0131s\u0131n\u0131z. Neyse ki art\u0131k,\u00a0\u00a0g\u00fcn\u00fcm\u00fczde bir e-ticaret sitesi olu\u015fturmak hi\u00e7 olmad\u0131\u011f\u0131 kadar kolay ve maliyet a\u00e7\u0131s\u0131ndan uygun. \u00d6zel bir tasar\u0131mc\u0131 ile \u00e7al\u0131\u015fman\u0131z ya da kodlamay\u0131 s\u0131f\u0131rdan \u00f6\u011frenmeye ba\u015flaman\u0131z \u015fart de\u011fil. \u00c7al\u0131\u015fmak i\u00e7in \u00e7ok fazla zaman\u0131n\u0131z veya kullanabilece\u011finiz bir birikiminiz yoksa e\u011fer, profesyonel bir e-ticaret sitesi olu\u015fturmak ve hedeflerinizi ger\u00e7ekle\u015ftirmeye y\u00f6nelik bir e- ticaret web sitesi olu\u015fturmak i\u00e7in haz\u0131rlanm\u0131\u015f olan Wix, Shopify veya Woo Commerce gibi eklentilerden faydalanabilirsiniz. E\u011fer kendi e-ticaret siteniz haz\u0131rlayacaksan\u0131z g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken pek \u00e7ok \u00f6nemli ad\u0131m bulunmaktad\u0131r.<\/p>\n<p><b>1- E-Ticaret Sitenizi M\u00fc\u015fteri Kitlenize G\u00f6re Organize Edin<\/b><\/p>\n<p>Bir e-ticaret sitesi olu\u015fturman\u0131n ilk ad\u0131mlar\u0131ndan biri, hangi sayfalar\u0131n ve kategorilerin eklenece\u011fini hesaplamakt\u0131r. Bir ana sayfan\u0131z, \u00fcr\u00fcnlerin ortak \u00f6zelli\u011fini ta\u015f\u0131yan kategorler ve her bir \u00fcr\u00fcn\u00fcn\u00fcz i\u00e7in ayr\u0131 web sayfalar\u0131n\u0131z bulunacak. Ancak, t\u00fcm bu \u00fcr\u00fcn sayfalar\u0131n\u0131, insanlar\u0131n arad\u0131klar\u0131n\u0131 bulabilmeleri i\u00e7in nas\u0131l d\u00fczenleyeceksiniz?<\/p>\n<p>Potansiyel m\u00fc\u015fterilerinizi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde, site aray\u00fcz\u00fcn\u00fczde sat\u0131n alma i\u015fleminin nas\u0131l ger\u00e7ekle\u015ftirilece\u011fini ve \u00fcr\u00fcnlerinize kimlerin nas\u0131l g\u00f6z ataca\u011f\u0131n\u0131 hayal etmeye ve size g\u00f6re en mant\u0131kl\u0131 olan e-ticaret site mimarisini kurgulamaya \u00e7al\u0131\u015f\u0131n.<\/p>\n<p>\u00d6rnek vermek gerekirse, farz edin ki evcil hayvan yiyecekleri ve malzemeleri sat\u0131yorsunuz, bunlar kedi, k\u00f6pek, bal\u0131k vs. olabilirler. Sahip oldu\u011funuz hayvan t\u00fcr\u00fcne g\u00f6re, \u00fcr\u00fcn t\u00fcrleri (mamalar, oyuncaklar, yemek kaplar\u0131 vs.) i\u00e7in\u00a0alt kategoriler d\u00fczenleyebilirsiniz. Siteyi ziyaret eden herkes, aramalar\u0131n\u0131 belirli gereksinimlere g\u00f6re daraltmay\u0131 olduk\u00e7a h\u0131zl\u0131 bir \u015fekilde anlayabilmeli. Ve benzer \u00fcr\u00fcnleri grup halinde bir arada toplayarak, insanlar\u0131n kedi veya k\u00f6peklerine en \u00e7ok be\u011fendikleri e\u015fyalar\u0131 bir arada sunarak istedikleri \u015feyleri kolay bir \u015fekilde sat\u0131n almalar\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n<p><b>2- Web Sitenizi Mobil Uyumlu Hale Getirin<\/b><\/p>\n<p>Online al\u0131\u015fveri\u015f trendlerine g\u00f6re, t\u00fcm online al\u0131\u015fveri\u015flerin neredeyse \u00fc\u00e7te biri mobil cihazlar ile ger\u00e7ekle\u015ftirilmektedir. E\u011fer sizin e-ticaret web siteniz telefon \u00fczerinde \u00e7al\u0131\u015fm\u0131yor ise, potansiyel bir \u00e7ok m\u00fc\u015fterinizi kaybetmek ile kar\u015f\u0131 kar\u015f\u0131ya kal\u0131rs\u0131n\u0131z.\u00a0Duyarl\u0131 web siteleri, hangi cihaz \u00fczerinde olursa olsun her sayfada ayn\u0131 bilgileri ve g\u00f6rselleri kullan\u0131c\u0131ya sunar, ancak sayfay\u0131 ekrana s\u0131\u011fd\u0131rmak i\u00e7in bunlar\u0131 farkl\u0131 \u015fekilde konumland\u0131r\u0131l\u0131r.\u00a0\u00d6rne\u011fin, masa\u00fcst\u00fc web sitelerinde metin resmin yan\u0131nda g\u00f6z\u00fck\u00fcrken\u00a0ayn\u0131 siteyi mobil telefonlarda a\u00e7t\u0131\u011f\u0131n\u0131zda, metin resmin alt\u0131na kayacak \u015fekilde g\u00f6z\u00fckecektir.<\/p>\n<p><b>3-Bir Arama \u00c7ubu\u011fu Ekleyin<\/b><\/p>\n<p>Pek \u00e7ok ziyaret\u00e7i sitenizi ziyaret etti\u011finde sevdikleri \u015feyleri ke\u015ffedecek ve sat\u0131n almak isteyecek. Ancak baz\u0131lar\u0131 sitenize girerken ne almak istediklerini zaten biliyor olacaklar. Bu sebeple bir arama \u00e7ubu\u011fu onlara ihtiya\u00e7 duyduklar\u0131 \u00fcr\u00fcnlerin, web sayfalar\u0131na do\u011frudan ula\u015fman\u0131n bir yolunu sunar. Dolay\u0131s\u0131yla arama \u00e7ubu\u011fu her e-ticaret web sitesinin sahip olmas\u0131 gereken + \u00f6zelliklerden biridir.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_587575862.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1187\" src=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_587575862.jpg\" alt=\"\" width=\"575\" height=\"355\" srcset=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_587575862.jpg 575w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2018\/12\/shutterstock_587575862-300x185.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/p>\n<p><b>4-Al\u0131\u015fveri\u015f Sepeti Olmazsa Olmaz Elbette!<\/b><\/p>\n<p>M\u00fc\u015fterileriniz genellikle sevdikleri bir \u00fcr\u00fcn\u00fc hemen bulamayacak ve ilk g\u00f6rd\u00fckleri \u00fcr\u00fcn\u00fc hemen almaya kalk\u0131\u015fmayacaklard\u0131r. Dolay\u0131s\u0131yla ziyaret\u00e7ileriniz web sitenizde dola\u015f\u0131rken be\u011fendikleri \u00fcr\u00fcnleri sepet ekleyerek site ziyaretini tamamlad\u0131klar\u0131nda be\u011fendikleri aras\u0131nda tercih yapabilmesi gibi bir kolayl\u0131k sunulmas\u0131 web siteniz i\u00e7in \u00e7ok \u00f6nemli bir avantaj getirecektir. Ayr\u0131ca bir al\u0131\u015fveri\u015f sepetine \u00fcr\u00fcn ekleyen ancak hemen sat\u0131n almayan ziyaret\u00e7ileri, \u00fcr\u00fcnleri sat\u0131n almalar\u0131 i\u00e7in siteye geri y\u00f6nlendirilmelerini sa\u011flayacak hat\u0131rlatma e-postalar\u0131yla takip edebilirsiniz.<\/p>\n<p><b>5- Sitenize M\u00fc\u015fteri Yorumlar\u0131n\u0131 Dahil Edin<\/b><\/p>\n<p>\u00c7evrimi\u00e7i al\u0131\u015fveri\u015f yapanlar\u0131n yar\u0131s\u0131ndan fazlas\u0131, al\u0131\u015fveri\u015f yapt\u0131klar\u0131 esnada site i\u00e7erisindeki yorumlar\u0131 okuduklar\u0131n\u0131 s\u00f6yl\u00fcyor. Yani m\u00fc\u015fteri de\u011ferlendirmelerine bakmak sat\u0131n alma s\u00fcrecinin d\u00fczenli bir par\u00e7as\u0131 haline gelmi\u015ftir. Dolay\u0131s\u0131yla web sitenizdeki \u00fcr\u00fcn sat\u0131n alan ki\u015filerin g\u00f6r\u00fc\u015fleri, sitenizi ziyaret eden ki\u015filer taraf\u0131ndan, sizin site i\u00e7erisinde s\u00f6yleyip anlatt\u0131klar\u0131n\u0131za g\u00f6re daha g\u00fc\u00e7l\u00fc bir anlam ifade edecektir. Bunlara ek bir avantaj olarak, site i\u00e7i yorumlar sayesinde sundu\u011funuz \u00fcr\u00fcnler hakk\u0131nda ve m\u00fc\u015fterilerinizin sahip oldu\u011fu hizmet deneyimi hakk\u0131nda de\u011ferli geri bildirimlere sahip olabilirsiniz. Bu sayede\u00a0zaman i\u00e7inde E-ticaret i\u015f sonu\u00e7lar\u0131n\u0131z\u0131 iyile\u015ftirmenize yard\u0131mc\u0131 olacak ipu\u00e7lar\u0131 elde edebilirsiniz.<\/p>\n<p>Sonu\u00e7 olarak bakt\u0131\u011f\u0131m\u0131zda e-ticaret web sitesi firmalar\u0131 tasar\u0131m ve organizasyon kalitelerine g\u00f6re hayatta kal\u0131rlar veya ya\u015famlar\u0131n\u0131 yitirirler. Dolay\u0131s\u0131yla bu alanda ba\u015far\u0131l\u0131 olmak istiyorsan\u0131z e\u011fer ihtiya\u00e7 duydu\u011funuz ana i\u015fi yapabilecek ba\u015far\u0131l\u0131 bir e-ticaret sitesi olu\u015fturmak i\u00e7in gereken \u00f6zeni g\u00f6sterdi\u011finizden emin olun.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir e-ticaret sitesi\u00a0olu\u015ftururken dikkat etmeniz gereken ilk nokta, sitenizin esas amac\u0131n\u0131n insanlar\u0131 al\u0131\u015fveri\u015f yapmaya te\u015fvik etmesi gerekti\u011fidir. Yaln\u0131zca harika g\u00f6r\u00fcnen bir e-ticaret sitesi olu\u015fturmaya odaklanmamal\u0131s\u0131n\u0131z. Web sitenizdeki her \u00f6genin insanlar\u0131 sizden bir \u015feyler sat\u0131n almaya itmesi noktas\u0131nda y\u00f6nlendirmesini sa\u011flamal\u0131s\u0131n\u0131z. Neyse&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bir E-Ticaret Sitesinin Tasar\u0131m\u0131 Nas\u0131l Olmal\u0131d\u0131r? - G\u00fczel Hosting Internet Hizmetleri - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guzel.net.tr\/blog\/genel\/bir-e-ticaret-sitesinin-tasarimi-nasil-olmalidir.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bir E-Ticaret Sitesinin Tasar\u0131m\u0131 Nas\u0131l Olmal\u0131d\u0131r? - G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"og:description\" content=\"Bir e-ticaret sitesi\u00a0olu\u015ftururken dikkat etmeniz gereken ilk nokta, sitenizin esas amac\u0131n\u0131n insanlar\u0131 al\u0131\u015fveri\u015f yapmaya te\u015fvik etmesi gerekti\u011fidir. 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