{"id":1123,"date":"2018-11-08T15:15:01","date_gmt":"2018-11-08T13:15:01","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=1123"},"modified":"2018-11-08T15:15:01","modified_gmt":"2018-11-08T13:15:01","slug":"sosyal-medyada-pazarlamanin-10-kurali","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/sosyal-medyada-pazarlamanin-10-kurali.html","title":{"rendered":"Sosyal Medyada Pazarlaman\u0131n 10 Kural\u0131"},"content":{"rendered":"

G\u00fcn\u00fcm\u00fczde insanlar art\u0131k g\u00fcn\u00fcn \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc internette zaman ge\u00e7irerek harc\u0131yor. \u00d6zellikle sosyal medya platformlar\u0131nda insanlar \u00e7ok aktif bir \u015fekilde yer al\u0131yor ve s\u00fcrekli i\u00e7erik payla\u015f\u0131mlar\u0131nda bulunup takip\u00e7i ve be\u011feni topluyorlar. Bu sayede milyonlarca insana ayn\u0131 anda ula\u015f\u0131p \u00e7ok kolay bir \u015fekilde onlarla ileti\u015fim kuruyorlar. Bu sayede onlarla \u00e7e\u015fitli payla\u015f\u0131mlarda bulunuyorlar. Hatta bu payla\u015f\u0131mlar\u0131n eri\u015fti\u011fi insan say\u0131s\u0131 artt\u0131k\u00e7a sosyal medya platformlar\u0131nda pop\u00fcler olup sosyal medya fenomenleri haline gelebiliyorlar. E\u011fer bir sosyal medya fenomeni iseniz bu sizi binlerce hatta milyonlarca ki\u015finin takip etti\u011fi anlam\u0131na gelmektedir ve hal b\u00f6yle olunca sizin sosyal medya hesaplar\u0131n\u0131z \u00e7e\u015fitli sekt\u00f6rlerden bir \u00e7ok firma i\u00e7in \u00e7ok cazip bir reklam yay\u0131nlama platformu haline gelmi\u015f olur. E\u011fer siz de bu i\u015fe ba\u015flay\u0131p sosyal medya hesab\u0131n\u0131z\u0131n verimini art\u0131rmak ve buna ba\u011fl\u0131 olarak bu alandaki deneyim ve tecr\u00fcbelerinizi art\u0131rmak ve daha fazla hedef kitleye ula\u015fmak istiyorsan\u0131z bu yaz\u0131 tam da size g\u00f6re.<\/p>\n

Bu i\u015fe yeni ba\u015flayacak olanlar i\u00e7in zorlay\u0131c\u0131 bir deneyim olaca\u011f\u0131n\u0131 s\u00f6ylemek \u015fimdiden m\u00fcmk\u00fcn ancak bu size imkans\u0131z gibi g\u00f6z\u00fckmesin. Hangi i\u015fi iyi yapmak \u00e7ok kolayd\u0131r sanki de\u011fil mi? O y\u00fczden \u015fimdi sizlere verece\u011fimiz 10 \u00f6nemli kural\u0131 dikkate al\u0131p titiz bir \u015fekilde sosyal medya hesab\u0131n\u0131za uygulayabilirseniz diledi\u011finiz ba\u015far\u0131ya ula\u015fmak i\u00e7in \u00f6n\u00fcn\u00fczde hi\u00e7bir engel olmayacakt\u0131r. \u0130lk ve en \u00f6nemli hayati kuraldan bahsederek ba\u015flayal\u0131m. E\u011fer sosyal medya alan\u0131nda ba\u015far\u0131l\u0131 olmak niyetindeyseniz bu i\u015fe ger\u00e7ekten \u00e7ok fazla zaman harcamal\u0131s\u0131n\u0131z ve ger\u00e7ek bir sosyal medya fenomeni gibi davranmay\u0131 \u00f6\u011frenmelisiniz.<\/p>\n

1.<\/strong> \u00a0Hedef Kitlenize Kulak Verin<\/strong><\/p>\n

Sosyal medya ve i\u00e7erik pazarlama alan\u0131nda ger\u00e7ekten ba\u015far\u0131l\u0131 olmak istiyorsan\u0131z, kafan\u0131za g\u00f6re i\u00e7erikler payla\u015fmak yerine \u00f6nce hedef kitlenizi belirlemelisiniz ve ard\u0131ndan onlara kulak verip detayl\u0131 bir analiz yapt\u0131ktan sonra i\u00e7eriklerinizi hedefledi\u011finiz kitleye g\u00f6re ayarlay\u0131p payla\u015f\u0131mda bulunmal\u0131s\u0131n\u0131z. Peki bunu nas\u0131l yapacaks\u0131n\u0131z? \u015e\u00f6yle ki; \u00f6ncelikle hedef kitlenizin en \u00e7ok \u00f6nemsedi\u011fi ve \u00fczerine konu\u015ftuklar\u0131 \u015feylerin bir listesini haz\u0131rlay\u0131n. Daha sonra listeledi\u011finiz bu konu ba\u015fl\u0131klar\u0131 hakk\u0131nda yaz\u0131lm\u0131\u015f t\u00fcm haberleri, dergileri, olu\u015fturulmu\u015f sosyal medya hesaplar\u0131n\u0131 teker teker inceleyin ve bunlar\u0131 inceleyerek hedef kitlenizin de\u011ferli bulabilece\u011fi i\u00e7erikler \u00fcretin. Ayr\u0131ca bu incelemeleri daha da detayland\u0131r\u0131p istatistiki veriler haline getirebilirseniz, i\u00e7erikleriniz besleyerek zenginle\u015ftirmenize ve daha\u00e7ok takip\u00e7i \u00e7ekmenize b\u00fcy\u00fck fayda sa\u011flayacakt\u0131r.<\/p>\n

2. Heyecan\u0131n\u0131z\u0131 Kaybetmeyin<\/strong><\/p>\n

Ba\u015far\u0131l\u0131 bir sosyal medya ve i\u00e7erik pazarlamas\u0131 bir g\u00fcnde olabilecek bir \u015fey de\u011fildir. Dolay\u0131s\u0131yla bu konuda istedi\u011finiz ba\u015far\u0131ya ula\u015fabilmek i\u00e7in ger\u00e7ekten sab\u0131rl\u0131 davranmal\u0131s\u0131n\u0131z. Kat edece\u011finiz uzun bir yol var ve elde edece\u011finiz k\u00f6t\u00fc sonu\u00e7lar\u0131n ve ba\u015far\u0131s\u0131z denemelerin sizi y\u0131ld\u0131rmas\u0131na ve bu i\u015ften vazge\u00e7irmesine m\u00fcsaade etmeyin. Bu noktada, i\u00e7inizdeki iste\u011fi \u00a0kaybetmeden sakin kalmal\u0131 ve s\u00fcrecin sizi daha iyi bir noktaya getirmesine izin vermelisiniz.<\/p>\n

3. K\u0131sa Ve \u00d6z Konu\u015fun<\/strong><\/p>\n

E\u011fer yapt\u0131\u011f\u0131n\u0131z payla\u015f\u0131mlar\u0131n i\u00e7eri\u011fi yeterince zengin ve yarat\u0131c\u0131ysa insanlar\u0131n birbirlerine \u00f6nerebilece\u011fi bir marka haline gelebilirsiniz. Ancak bu olu\u015fturdu\u011funuz zengin ve yarat\u0131c\u0131 i\u00e7erikleri, d\u00fcz ve s\u0131k\u0131c\u0131 bir anlat\u0131m ile insanlar\u0131n be\u011fenisine sunarsan\u0131z, insanlar\u0131n birbirlerine \u00f6nerebilece\u011fi bir marka haline gelmeniz zor bir hale gelecektir. Hatta en iyi i\u00e7eriklerin size ait oldu\u011funu iddia etseniz bile, kulland\u0131\u011f\u0131n\u0131z anlat\u0131m \u00fcslubu insanlar\u0131n sizin sosyal medya hesaplar\u0131n\u0131zdan uzakla\u015fmas\u0131na neden olacakt\u0131r. Bu durum asl\u0131nda \u201ckonu\u015fma, g\u00f6ster\u201d mant\u0131\u011f\u0131d\u0131r. Dolay\u0131s\u0131yla, e\u011fer yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131z\u0131 ve zengin i\u00e7eriklerinizi k\u0131sa ve \u00f6z bir \u00fcslup kullanarak ifade ederseniz hedef kitlenizi kendinize \u00e7ekip sosyal medya platformlar\u0131n\u0131z\u0131 kitlenizin \u00e7evrelerindeki di\u011fer insanlara da \u00f6nermelerini sa\u011flayabilirsiniz.<\/p>\n

4. Stratejiye v<\/strong>e Ana <\/strong>\u0130\u00e7eri\u011fe Odaklan\u0131n<\/strong><\/p>\n

Ba\u015far\u0131l\u0131 bir marka imaj\u0131 \u00e7izmek sosyal medyada m\u00fc\u015fterilerinizin g\u00f6z\u00fcndeki de\u011ferinizi art\u0131rabilir. Ancak her konuda ba\u015far\u0131l\u0131 ve uzman bir imaja sahip bir marka olmak u\u011fruna, \u00f6n\u00fcn\u00fcze gelen her sosyal medya stratejisini uygulaman\u0131za gerek yok. Tam tersi, belirli konular ile kendinizi s\u0131n\u0131rland\u0131r\u0131p tamamen o konular hakk\u0131nda i\u00e7erik ve sosyal medya stratejisine a\u011f\u0131rl\u0131k vermelisiniz. Bu sayede takip\u00e7ilerinizin sizden ne tarz payla\u015f\u0131mlar bekledi\u011fini daha kolay kavrayabilir ve hedef kitlenizin say\u0131s\u0131n\u0131 art\u0131r\u0131p m\u00fc\u015fterilerinizin ilgisini daha fazla \u00e7ekebilirsiniz.<\/p>\n

\"\"<\/a><\/p>\n

\u00a05.<\/strong> \u00a0Ger<\/strong>\u00e7<\/strong>ek Takip<\/strong>\u00e7<\/strong>iler Edinin<\/strong><\/p>\n

Sosyal medya hesab\u0131n\u0131z\u0131n kalitesi her zaman takip\u00e7i say\u0131n\u0131z ile do\u011fru orant\u0131l\u0131 de\u011fildir. Sizi ger\u00e7ekten takip eden ve i\u00e7eriklerinizi kendi takip\u00e7ileri ve yak\u0131nlar\u0131yla da payla\u015fma\u011fa de\u011fer g\u00f6ren, az ama \u00f6z bir kitleye sahip olman\u0131z, sosyal mecralar\u0131n\u0131z\u0131 bir kere ziyaret edip sonras\u0131nda kaybolan 20.000 ki\u015fiden \u00e7ok daha fazla fayda sa\u011flayacak bir durumdur.<\/p>\n

6. Tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131z\u0131<\/strong>Art<\/strong>\u0131r\u0131n<\/strong><\/p>\n

\u0130\u00e7eriklerinizin takip\u00e7ileriniz taraf\u0131ndan be\u011fenilip ilgi g\u00f6rmesi \u00fcretti\u011finiz i\u00e7erikleri onlar\u0131n kendi hesaplar\u0131nda da payla\u015fmas\u0131n\u0131 sa\u011flayacakt\u0131r. Bu yolla i\u00e7erikleriniz Twitter, Facebook, Instagram ve Linkedin gibi bir \u00e7ok platform arac\u0131l\u0131\u011f\u0131yla daha fazla ki\u015fiye ula\u015fabilir ve bu sayede tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131z\u0131 art\u0131rman\u0131z\u0131 sa\u011flayabilirsiniz. Bunun haricinde, i\u00e7eriklerinizi takip\u00e7ilerinizin de payla\u015f\u0131yor olmas\u0131 arama motorlar\u0131nda sizin daha da yukar\u0131larda g\u00f6z\u00fckmenizi sa\u011flayacakt\u0131r. B\u00f6ylece insanlar anahtar kelimeleri aratt\u0131\u011f\u0131nda, sizin sitenizle ve sosyal medya hesaplar\u0131n\u0131zla kar\u015f\u0131la\u015fma ihtimalleri artacakt\u0131r.<\/p>\n

\u00a07.\u00a0Size Faydas\u0131 Olabilecek Sayfalar \u0130le \u0130\u015fbirli\u011fi Yap\u0131n<\/strong><\/p>\n

Sizin ile ortak hedef kitleye sahip sizden \u00e7ok b\u00fcy\u00fck markalar ile i\u015fbirli\u011fi yapmak hem markan\u0131z\u0131n de\u011ferini art\u0131racak hem de ziyaret\u00e7ilerinizin artmas\u0131n\u0131 sa\u011flayacakt\u0131r. Sizin ile ayn\u0131 hedef kitleye sahip herkesi kendinize kar\u015f\u0131 rakip g\u00f6r\u00fcp onlar\u0131 kar\u015f\u0131n\u0131za almay\u0131n, ancak \u015funu da unutmay\u0131n kendinize denk olan markalar ile i\u015fbirli\u011fi yapman\u0131z\u0131n size pek de bir faydas\u0131 olmayacakt\u0131r. Bunun haricinde yeni geli\u015fmekte olan pek \u00e7ok sayfa ile iki taraf\u0131n da kazanabilece\u011fi durumlar yaratarak takip\u00e7ilerinizi art\u0131rabilirsiniz. Sonu\u00e7ta bu i\u015fi bir satran\u00e7 oyunu olarak d\u00fc\u015f\u00fcn\u00fcrseniz piyonlar\u0131n\u0131z\u0131n da olmas\u0131 gerekiyor \u00f6yle de\u011fil mi?<\/p>\n

8<\/strong>. Sizinle \u0130leti\u015fim Kurmalar\u0131n\u0131 Engellemeyin<\/strong><\/p>\n

Size ula\u015fmaya \u00e7al\u0131\u015fan insanlar\u0131 g\u00f6rmezden gelmeyin. Tam aksine b\u0131rak\u0131n sizinle ileti\u015fime ge\u00e7sinler. Takip\u00e7ilerinizle g\u00fc\u00e7l\u00fc ve s\u00fcrd\u00fcr\u00fclebilir bir ba\u011f yaratmak sosyal medya pazarlaman\u0131n en \u00f6nemli noktalar\u0131ndan biridir. Takip\u00e7ileriniz sizi ne kadar bir taraftar gibi sahiplenir ve destek verirse iskelet kadronuz o kadar sa\u011flam bir \u015fekilde artacakt\u0131r.<\/p>\n

9. Sosyal Medya Fenomenlerinden Faydalan\u0131n<\/strong><\/p>\n

Sosyal medyada belli bir etki g\u00fcc\u00fcne ve kitleye sahip insanlarla ileti\u015fim kurman\u0131z \u00f6nemlidir. \u00c7a\u011f\u0131m\u0131z\u0131n pop\u00fcler \u00fcnl\u00fcleri ve sosyal medya\u00a0fenomenleri bu alan\u0131n \u00f6nc\u00fcleridir diyebiliriz. E\u011fer sizin i\u00e7eriklerinizi ilgin\u00e7 ve kaliteli bulurlarsa, bu i\u00e7erikleri kendi takip\u00e7ileriyle payla\u015fabilirler veya bunu onlar\u0131n payla\u015fmas\u0131n\u0131 sa\u011flayabilmek ad\u0131na belli bir mebla\u011f \u00f6demeniz de gerekebilir. Bu t\u00fcr insanlarla ileti\u015fime ge\u00e7meniz yani I<\/strong>nfluencer marketing\u00a0<\/strong>g\u00fcc\u00fcnden yararlanman\u0131z markan\u0131z i\u00e7in \u00e7ok \u00f6nemlidir. \u00c7\u00fcnk\u00fc referanslar her yerde her zaman \u00f6nemlidir!<\/p>\n

10.<\/strong>\u00a0Ula\u015f\u0131labilir Olun<\/strong><\/p>\n

\u0130\u00e7eri\u011finizi payla\u015ft\u0131ktan sonra takip\u00e7ilerinizle ileti\u015fimde kalmaya devam edin. Payla\u015f\u0131m\u0131 yap\u0131p hemen ortadan kaybolmay\u0131n. Resmi bir dil kullanmak yerine daha samimi ancak sayg\u0131 \u00e7er\u00e7evesinde olacak \u015fekilde bir \u00fcslup tak\u0131nmaya \u00f6zen g\u00f6sterin.<\/p>\n

\n

T\u00fcm bu 10 maddeyi do\u011fru bir \u015fekilde uygulad\u0131\u011f\u0131n\u0131z takdirde takip\u00e7ileriniz sizi farkl\u0131 bulacak ve benzer i\u00e7eri\u011fe sahip ba\u015fka bir mecraya y\u00f6nelmeyeceklerdir.<\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00fcn\u00fcm\u00fczde insanlar art\u0131k g\u00fcn\u00fcn \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc internette zaman ge\u00e7irerek harc\u0131yor. \u00d6zellikle sosyal medya platformlar\u0131nda insanlar \u00e7ok aktif bir \u015fekilde yer al\u0131yor ve s\u00fcrekli i\u00e7erik payla\u015f\u0131mlar\u0131nda bulunup takip\u00e7i ve be\u011feni topluyorlar. Bu sayede milyonlarca insana ayn\u0131 anda ula\u015f\u0131p \u00e7ok kolay…<\/p>\n","protected":false},"author":3,"featured_media":1124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"\nSosyal Medyada Pazarlaman\u0131n 10 Kural\u0131 - G\u00fczel Hosting Internet Hizmetleri - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guzel.net.tr\/blog\/genel\/sosyal-medyada-pazarlamanin-10-kurali.html\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sosyal Medyada Pazarlaman\u0131n 10 Kural\u0131 - G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"og:description\" content=\"G\u00fcn\u00fcm\u00fczde insanlar art\u0131k g\u00fcn\u00fcn \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc internette zaman ge\u00e7irerek harc\u0131yor. \u00d6zellikle sosyal medya platformlar\u0131nda insanlar \u00e7ok aktif bir \u015fekilde yer al\u0131yor ve s\u00fcrekli i\u00e7erik payla\u015f\u0131mlar\u0131nda bulunup takip\u00e7i ve be\u011feni topluyorlar. 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