{"id":1023,"date":"2018-09-28T17:08:47","date_gmt":"2018-09-28T15:08:47","guid":{"rendered":"https:\/\/www.guzel.net.tr\/blog\/?p=1023"},"modified":"2018-09-28T17:08:47","modified_gmt":"2018-09-28T15:08:47","slug":"sosyal-medyanin-sitenize-katkilari-neyi-ne-zaman-nerede-paylasmalisiniz","status":"publish","type":"post","link":"https:\/\/www.guzel.net.tr\/blog\/genel\/sosyal-medyanin-sitenize-katkilari-neyi-ne-zaman-nerede-paylasmalisiniz.html","title":{"rendered":"Sosyal Medyan\u0131n Sitenize Katk\u0131lar\u0131! Neyi, Ne Zaman, Nerede Payla\u015fmal\u0131s\u0131n\u0131z?"},"content":{"rendered":"<p>Sosyal payla\u015f\u0131m a\u011flar\u0131 ve bunlara ait kullan\u0131c\u0131 odakl\u0131 sistemlerin web sitenize katk\u0131s\u0131 yads\u0131namaz. Her biri kendi i\u00e7inde farkl\u0131 \u00f6zelliklere ve payla\u015f\u0131m bi\u00e7imlerine sahiptir. Hizmet ve \u00fcr\u00fcn pazarlamas\u0131, marka tutundurma \u00e7al\u0131\u015fmalar\u0131 gibi pek \u00e7ok farkl\u0131 ama\u00e7 do\u011frultusunda sosyal payla\u015f\u0131m a\u011flar\u0131 etkin birer etkile\u015fim arac\u0131 olarak da d\u00fc\u015f\u00fcn\u00fclebilir.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Web 2.0 \u00c7a\u011f\u0131 ve Etkile\u015fimli Web: Y\u00fckselen Sosyal Medya<\/strong><\/p>\n<p>Web 1.0 \u00e7a\u011f\u0131ndan Web 2. 0 \u00e7a\u011f\u0131na ge\u00e7i\u015fle birlikte web siteleri daha etkile\u015fimli bir bi\u00e7im ald\u0131. Web\u2019in 1.0 versiyonunda internet siteleri yaln\u0131zca bilgi i\u00e7eren birer sayfadan ibaretti ve kullan\u0131c\u0131 ile etkile\u015fim telefon numaralar\u0131 ve e-mail \u00fczerinden ger\u00e7ekle\u015ftirilebiliyordu.<\/p>\n<p>2004 sonras\u0131n\u0131\u00a0 Web 2.0 \u00e7a\u011f\u0131 olarak tan\u0131mlayabiliriz.\u00a0 2004 itibariyle ba\u015flayan etkile\u015fim, kullan\u0131c\u0131lar\u0131n web sitelerine yorum yazabilme, online destek servisleri gibi ara\u00e7larla ger\u00e7ekle\u015fmi\u015ftir. Ancak etkile\u015fimin ve Web 2.0 \u00e7a\u011f\u0131n\u0131n itici g\u00fcc\u00fc sosyal payla\u015f\u0131m a\u011flar\u0131 olmu\u015ftur.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Web Siteniz i<\/strong><strong>\u00e7<\/strong><strong>in En Uygun Sosyal Medya Ara<\/strong><strong>\u00e7<\/strong><strong>lar\u0131n\u0131 Nas\u0131l Belirleyebilirsiniz?<\/strong><\/p>\n<p>Sosyal payla\u015f\u0131m a\u011flar\u0131 \u00e7e\u015fitlilik g\u00f6sterir, her biri kullan\u0131c\u0131 odakl\u0131 \u015fekilde hizmet verir. Hangi sosyal medya arac\u0131n\u0131 kullanman\u0131z gerekti\u011fi konusuna \u00f6ncelikle karar vermelisiniz. S\u00f6z konusu karar\u0131 vermeden \u00f6nce a\u015fa\u011f\u0131da s\u0131ralanan sorulara cevap vermek ve bu do\u011frultuda olu\u015fturulacak strateji ile hareket etmek ba\u015far\u0131ya eri\u015fmenize katk\u0131 sa\u011flayacakt\u0131r.<\/p>\n<ul>\n<li>Yap\u0131lan i\u015f nedir?<\/li>\n<li>Neyi ama\u00e7l\u0131yoruz?<\/li>\n<li>\u015eu an ne durumday\u0131z?<\/li>\n<li>Kimleri hedefliyoruz? Hedeflenen kitle hangi sosyal medya ara\u00e7lar\u0131n\u0131 yo\u011fun olarak kullan\u0131yor?<\/li>\n<li>E\u015fsiz sat\u0131\u015f \u00f6nerimiz nedir? (Unique Selling Proposition)<\/li>\n<li>Rakiplerimiz kimler ve onlar neler yap\u0131yor?<\/li>\n<li>Markam\u0131z\u0131n karakteri nedir?<\/li>\n<li>Ba\u015far\u0131 kriterimiz nedir?<\/li>\n<\/ul>\n<p>Yukar\u0131da s\u0131ralanan sorulara verece\u011finiz cevaplar; hangi sosyal medya ara\u00e7lar\u0131n\u0131 tercih etmeniz gerekti\u011fi ve stratejinizin ne olmas\u0131 gerekti\u011fi konusunda da karar\u0131n\u0131z\u0131 netle\u015ftirecektir.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sosyal Medyada Neyi Payla\u015fmal\u0131s\u0131n\u0131z?<\/strong><\/p>\n<p>Sosyal medya ara\u00e7lar\u0131nda payla\u015f\u0131m yaparken \u00fcr\u00fcn ya da hizmet pazarlamas\u0131na do\u011frudan etki edecek sat\u0131\u015f stratejisi odakl\u0131 payla\u015f\u0131mlar yapabilirsiniz. Ayn\u0131 zamanda markan\u0131z\u0131n bilinirli\u011fini art\u0131rmaya y\u00f6nelik olarak da payla\u015f\u0131mlar haz\u0131rlayabilirsiniz. S\u00f6z konusu payla\u015f\u0131m ama\u00e7lar\u0131n\u0131z\u0131 tamamen olu\u015fturdu\u011funuz sosyal medya stratejiniz belirleyecektir. Web sayfan\u0131zda yer alan hizmet ya da \u00fcr\u00fcnlere ait bilgileri sosyal medya \u00fczerinden kullan\u0131c\u0131lar\u0131n\u0131z\u0131n dikkatini \u00e7ekecek \u015fekilde payla\u015fmak \u00f6nemlidir. Ancak do\u011frudan sat\u0131\u015f d\u0131\u015f\u0131nda bir stratejiniz bulunuyorsa; haz\u0131rlayaca\u011f\u0131n\u0131z payla\u015f\u0131mlar\u0131 hedef kitlenizin ilgi alanlar\u0131yla do\u011frudan ili\u015fkili bi\u00e7imde \u015fekillendirmelisiniz.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2018\/09\/2.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1026\" src=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2018\/09\/2.png\" alt=\"\" width=\"575\" height=\"355\" srcset=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2018\/09\/2.png 575w, https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2018\/09\/2-300x185.png 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sosyal Medyada Neleri Payla\u015fabilirsiniz?<\/strong><\/p>\n<p>\u00dcr\u00fcn g\u00f6rselleri ve \u00f6zellikleri<\/p>\n<p>Hizmet verdi\u011finiz alanlara ili\u015fkin g\u00f6rseller ve \u00f6zellikleri<\/p>\n<p>Kurumunuza ait etkinlikleri<\/p>\n<p>Markan\u0131z\u0131n bilinirli\u011fini art\u0131rmaya y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131<\/p>\n<p>\u00d6zel g\u00fcn ve bayramlara ait mesajlar\u0131<\/p>\n<p>Blogunuzda yay\u0131nlad\u0131\u011f\u0131n\u0131z ilgi \u00e7ekecek i\u00e7erikleri<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sosyal Medyada Payla\u015f\u0131mlar\u0131 Ne Zaman Yapmal\u0131s\u0131n\u0131z?<\/strong><\/p>\n<p>Sosyal medya payla\u015f\u0131m zaman\u0131 olu\u015fturdu\u011funuz sat\u0131\u015f stratejinizle ve hedef kitlenizin sosyal medya kullan\u0131m zaman\u0131yla do\u011frudan ili\u015fkilidir. Ancak en ideal payla\u015f\u0131m zamanlar\u0131yla ilgili her bir sosyal payla\u015f\u0131m a\u011f\u0131na ili\u015fkin de\u011ferlendirmeyi ayr\u0131 ayr\u0131 yapmak gerekir.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Facebook \u0130\u00e7in En ideal Payla\u015f\u0131m Zaman\u0131 Nedir?<\/strong><\/p>\n<p>Facebook\u2019un en y\u00fcksek etkile\u015fim ald\u0131\u011f\u0131 tarih ve saat aral\u0131klar\u0131na ili\u015fkin son ara\u015ft\u0131rmalar; ideal g\u00fcn\u00fcn per\u015fembe ve cuma g\u00fcn\u00fc saat olarak ise; 13.00 ile 15.00 saatleri aras\u0131nda oldu\u011fu belirtilmektedir. Facebook i\u00e7in ikinci en ideal zaman dilimi ise sabah 09.00 ve \u00f6\u011fleden sonra 16.00 olarak tespit edilmi\u015ftir.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Instagram \u0130\u00e7in En ideal Payla\u015f\u0131m Zaman\u0131 Nedir?<\/strong><\/p>\n<p>Instagram payla\u015f\u0131mlar\u0131 i\u00e7in etkile\u015fimin en y\u00fcksek oldu\u011fu g\u00fcn \u00e7ar\u015famba olarak ifade edilmektedir. Saat olarak ise ilgin\u00e7 oldu\u011funu d\u00fc\u015f\u00fcnebilirsiniz ancak 02.00 en \u00e7ok etkile\u015fimin al\u0131nd\u0131\u011f\u0131 zaman aral\u0131\u011f\u0131 olarak veriliyor. Instagram i\u00e7in etkile\u015fimi y\u00fcksek ikinci zaman dilimi ise \u00f6\u011flenden sonra saat 17.00 olarak belirtiliyor.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Twitter \u0130\u00e7in \u0130deal Payla\u015f\u0131m Zaman\u0131 Nedir?<\/strong><\/p>\n<p>Payla\u015f\u0131m etkile\u015fimlerinin y\u00fcksek oldu\u011fu g\u00fcn Twitter i\u00e7in \u00e7ar\u015famba ve per\u015fembe g\u00fcnleri; en uygun zaman ise 12.00, 17.00 ve 18.00 olarak ifade edilmektedir.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Linkedin \u0130\u00e7in \u0130deal Payla\u015f\u0131m Zaman\u0131<\/strong><\/p>\n<p>Sosyal payla\u015f\u0131m a\u011flar\u0131ndan Linkedin i\u00e7in en ideal g\u00fcn; sal\u0131, \u00e7ar\u015famba ve per\u015fembe olarak tespit edilmi\u015ftir. Zaman olarak ise; 12.00 ideal payla\u015f\u0131m zaman\u0131 olarak belirtilmektedir.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sosyal payla\u015f\u0131m a\u011flar\u0131 ve bunlara ait kullan\u0131c\u0131 odakl\u0131 sistemlerin web sitenize katk\u0131s\u0131 yads\u0131namaz. Her biri kendi i\u00e7inde farkl\u0131 \u00f6zelliklere ve payla\u015f\u0131m bi\u00e7imlerine sahiptir. Hizmet ve \u00fcr\u00fcn pazarlamas\u0131, marka tutundurma \u00e7al\u0131\u015fmalar\u0131 gibi pek \u00e7ok farkl\u0131 ama\u00e7 do\u011frultusunda sosyal payla\u015f\u0131m a\u011flar\u0131 etkin&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sosyal Medyan\u0131n Sitenize Katk\u0131lar\u0131! 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Hizmet ve \u00fcr\u00fcn pazarlamas\u0131, marka tutundurma \u00e7al\u0131\u015fmalar\u0131 gibi pek \u00e7ok farkl\u0131 ama\u00e7 do\u011frultusunda sosyal payla\u015f\u0131m a\u011flar\u0131 etkin...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.guzel.net.tr\/blog\/genel\/sosyal-medyanin-sitenize-katkilari-neyi-ne-zaman-nerede-paylasmalisiniz.html\" \/>\n<meta property=\"og:site_name\" content=\"G\u00fczel Hosting Internet Hizmetleri - Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/guzelhosting\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-28T15:08:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.guzel.net.tr\/blog\/wp-content\/uploads\/2018\/09\/1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guzelhosting\" \/>\n<meta name=\"twitter:site\" content=\"@guzelhosting\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.guzel.net.tr\\\/blog\\\/genel\\\/sosyal-medyanin-sitenize-katkilari-neyi-ne-zaman-nerede-paylasmalisiniz.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.guzel.net.tr\\\/blog\\\/genel\\\/sosyal-medyanin-sitenize-katkilari-neyi-ne-zaman-nerede-paylasmalisiniz.html\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\\\/\\\/www.guzel.net.tr\\\/blog\\\/#\\\/schema\\\/person\\\/8bfd4f2405f03c08d0afb3466ac41954\"},\"headline\":\"Sosyal Medyan\u0131n Sitenize Katk\u0131lar\u0131! 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